Luis Hernández

Business Development Director Iberia at Therabody
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Contact Information
us****@****om
(386) 825-5501
Location
Vilassar de Mar, Catalonia, Spain, ES

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Experience

    • United States
    • Wellness and Fitness Services
    • 200 - 300 Employee
    • Business Development Director Iberia
      • Nov 2020 - Present

      • Design and develop a new Sales Strategy across different channels as Consumer Electronic Gym & Health Clubs (Fitness) Sports Retail Hospitality Golf • Planning & execution Go To Market strategy. • Leading a cross-functional team (Sales & Marketing). • Recruit & develop channel partners • Design and develop a new Sales Strategy across different channels as Consumer Electronic Gym & Health Clubs (Fitness) Sports Retail Hospitality Golf • Planning & execution Go To Market strategy. • Leading a cross-functional team (Sales & Marketing). • Recruit & develop channel partners

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • B2B & Online Business Development Manager Iberia
      • Jul 2019 - Nov 2020

      • Management of the total B2B Business at Iberia level. • Business strategy development and execution with top vendors (B2B & Online) • Planning & execution of Online/B2B Trade Marketing & Category Management strategy. • Recruit & develop channel partners. • Design and implement a new B2B Channel Program. • Management of the total B2B Business at Iberia level. • Business strategy development and execution with top vendors (B2B & Online) • Planning & execution of Online/B2B Trade Marketing & Category Management strategy. • Recruit & develop channel partners. • Design and implement a new B2B Channel Program.

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Retail Sales Manager at Logitech
      • Oct 2008 - Dec 2018

      • Management of the total Retail Business at Iberia level. • Reporting to the Country Manager and being member of the International Customers Management. • Leading a cross-functional team of 10 people (KAM, FSE and Internal Sales & Marketing). • Business strategy development and execution with top vendors. • Planning & execution of Trade Marketing & Category Managment strategy. • Management of the total Retail Business at Iberia level. • Reporting to the Country Manager and being member of the International Customers Management. • Leading a cross-functional team of 10 people (KAM, FSE and Internal Sales & Marketing). • Business strategy development and execution with top vendors. • Planning & execution of Trade Marketing & Category Managment strategy.

    • Food and Beverage Services
    • 1 - 100 Employee
    • CEO & Co-Founder at Seleqto.com
      • Aug 2014 - Feb 2016

      • Design and develop a new online Sales Platform. • Planning & execution of Social Media strategy. • Leading a cross-functional team (Sales & Marketing). • Recruit & develop channel partners. • Design and develop a new online Sales Platform. • Planning & execution of Social Media strategy. • Leading a cross-functional team (Sales & Marketing). • Recruit & develop channel partners.

    • Singapore
    • Wholesale Computer Equipment
    • 200 - 300 Employee
    • CE Business Manager
      • 2006 - 2008

      • Management of the total Consumer Electronic Business (Mp3/Mp4, Headphones, etc). • Leading cross-functional team with 7 persons (KAM, FSE and Internal Sales). • Growth optimization and new categories launch Plan (Ipod Speakers). • Business strategy development and execution with top distributors. • Management of the total Consumer Electronic Business (Mp3/Mp4, Headphones, etc). • Leading cross-functional team with 7 persons (KAM, FSE and Internal Sales). • Growth optimization and new categories launch Plan (Ipod Speakers). • Business strategy development and execution with top distributors.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • National Key Account Manager
      • 2001 - 2006

      • MassMerchand & Electro channel Key Account Manager. • Negotiation of new commercial & marketing plan with managed customers. • Leading internal sales team • Ensure the correct portfolio and stock inventory at store level in managed customers. • MassMerchand & Electro channel Key Account Manager. • Negotiation of new commercial & marketing plan with managed customers. • Leading internal sales team • Ensure the correct portfolio and stock inventory at store level in managed customers.

Education

  • Saint Mary’s College of California – School of Economics and Business Administration
    Seminar in American Business, Economics
    2013 - 2013
  • La Salle BCN
    International MBA, Business Administration
    2012 - 2013
  • ESADE Business School
    English Course, Language Center
    2010 -

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