Digital Merchandiser

• Jan 2023 - Present

Digital Influencer (Student Ambassador)

• Mar 2022 - Aug 2022

• Created engaging digital content such as vlogs and blog posts to present SBE to incoming students • Supported students throughout the application process • Assisted students’ staff as a moderator during presentations for university events (Open Days) • Created engaging digital content such as vlogs and blog posts to present SBE to incoming students • Supported students throughout the application process • Assisted students’ staff as a moderator during presentations for university events (Open Days)

Operations Support

• Oct 2021 - Aug 2022

• Collaborated with different teams (Operations, Social Media Team) to provide a smooth and easy customer experience, and organized customer appointments for pick-up, delivery, and test-drives • Engaged with customers on different social media platforms (Facebook, Instagram) • Assisted the team leader with administrative tasks related to customer vehicles and organized the team’s work on a weekly basis • Collaborated with different teams (Operations, Social Media Team) to provide a smooth and easy customer experience, and organized customer appointments for pick-up, delivery, and test-drives • Engaged with customers on different social media platforms (Facebook, Instagram) • Assisted the team leader with administrative tasks related to customer vehicles and organized the team’s work on a weekly basis

Category Merchandiser

• Jul 2018 - Jul 2021

Category brands: Nike, Adidas, Puma, New Balance, Under Armour, Converse, Diadora, and Asics for the Sportstyle Category (App, Ftw, Acc) • Defined and implemented seasonal strategic plans and budgets to support category growth at a national and international level, forecasting sales and profit • Represented Italy in the Intersport Global Category Team through seasonal meetings at a European level, finalizing product assortments and marketing strategies • Analyzed key accounts’ sales data, market data (NPD), and competitors’ pricing, and monitored market trends to set category objectives to identify new business opportunities for the different distribution channels • Defined seasonal assortments for each brand on a national and international level, strategically improving seasonal SKU reduction to improve efficiency and profitability • In-season management to monitor and meet accounts' demand (E.g. Inventory) • Supervised and trained junior staff • Presented seasonal collections to national accounts during seasonal sales campaigns • Actively collaborated with Marketing Team to plan in-store and online campaigns

Marketing / Congress Management Intern

• Feb 2017 - Apr 2017

• Supported the congress manager in analyzing budgets, profit targets, and financial reports • Studied emerging markets and provided reports to target potential clients from different countries • Supported the congress manager in analyzing budgets, profit targets, and financial reports • Studied emerging markets and provided reports to target potential clients from different countries