Experience

IDNTT

• Switzerland
• Media Production
• 1 - 100 Employee

• Project Manager

  • Jun 2022 - Present

  - Account: Lenovo - Supervise and manage a team of 3 - Manage content syndication - Analyse and develop the content syndication strategy - Augmented reality project - Account: Lenovo - Supervise and manage a team of 3 - Manage content syndication - Analyse and develop the content syndication strategy - Augmented reality project



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• • Jan 2020 - Nov 2020

  − Manage content syndication and Where to Buy (WTB) mapping for all 25 EMEA Markets− Facilitate and oversee suppliers negotiations to continually increase the quality and volume of market content− Regularly present to international partners on the development and growth of digital syndication, including augmented reality, ratings & reviews, content production − Create and develop the new Ratings and Reviews (R&R) project across brand and D2C websites: 👉 Structure new internal workflows to request review’s post product registration/acquisition on D2C websites, initiate and implement best practices across all markets, and analyze/define competitor benchmarks to better understand their processes👉 Find key partnerships with suppliers to manage the collection, moderation and publication of all reviews and syndication across trade partner websites 👉 Work on suppliers negotiation and establish new R&R targets for each market to increase the Sell Out, local and central investment 👉 Develop and manage new R&R dashboard to follow the evolution for each market, trade partner, category and single product – for the company and competitors 👉 Work with the international key account manager and local team to create reviews collection operation with trade partners👉 Contribute to the internal development of a new tool to follow consumer product feedback (Stars and Review) with the EMEA and US Quality team👉 Project progress monthly presentation to the Europe Management (VP) Show less

• • Apr 2019 - Jan 2020

  - Retail accounts: Euronics, Expert, Gre- Build commercial policy for all new launches for the Buying Group Channel (cooling range, front loaders, dryers) - Create commercial activations for the different range of products: built on seasonality, historic, targets and improvement- Implement new work processes to help upgrade the sales team by providing them with a better understanding of all important items for each client (display share, sell out average, sell in and promo pressure follow up)- Supervise and manage a team of two, optimizing responsibilities attribution - Oversee the full trade marketing budget as well as all the point of sales display implementation central project - Develop and execute the new local data collection tool (display, marketing assets implementation, availability) for the Sell Out Team - Help in the development of different tools dedicated to all the market to simplify the daily work (on client data, product data, SAP) Show less

• • May 2018 - Mar 2019

  - Retail accounts: Media Market, ePRICE, Online Store - Supervise and manage one team member- Develop the commercial policy for trade partners and help adapt it to the business environment- Create and execute the tracking tool used to follow and push the implementation and product stock, dedicated to the Sales team- Reorganize the order preparation – based on the Sell Out, client stock, coverage & promo pressure targets- Oversee and manage the trade marketing budget- Drive the point of sales display implementation Central Project for all the Italian market (Built a tool to manage trade partners display repartition, managed budget, prepared dedicated presentation for the sales team, ensured the follow up and implementation with the Brand team) Show less



Whirlpool France

• France
• Consumer Goods
• 1 - 100 Employee

• • Jan 2016 - Apr 2018

  - Retails accounts: Darty, Boulanger, Conforama, Cdiscount, Axelis (Findis), SDS, Pro, Ex&Co Digital, Independents, Vente Privée - DIY accounts: Leroy Merlin, Bricoman, Bamappro- Negotiate yearly agreements with retail client accounts, range line ups and promo plans in wide variety of channels- Integrate the microwaves strategy with the global sales strategy and framework agreements into other business units- Provide focus on product listing, new implementations (4 majors launches in 2017), sell out and margin increase - Air conditioning: negotiate new ranges, provide benchmark data to marketing, lead the key range repositioning Show less

• • May 2015 - Jan 2016

  - Ensure and optimize information flow between the sales team and all key account managers, for the purpose of communicating monthly sales and trade-marketing objectives as well as business opportunities on a local scale- Analyze sell-in and sell-out data for our main trade partners and track key products implementation- Serve as a junior key account manager position, for Independent retailers: built sales plan, commercial activation

• • Feb 2014 - Apr 2015

  - Implement in-store commercial and marketing operations in all regional points of sales- Ensure the implementation of brand innovations in shops (vendors training, leaflet etc.) as well as organizing product training and demonstration and taking part in national trade partner conventions- Report on key field information to the headquarters to understand the market and its environment



Volkswagen Group France

• France
• Motor Vehicle Manufacturing
• 400 - 500 Employee

• • Sep 2012 - Oct 2013

  - Set up a yearly CRM strategy, managing the budget between the different communication projects & customers- Manage agencies on: digital, direct marketing policy, relational marketing, events, advertising, POS material and merchandising

• • Oct 2011 - Aug 2012

  - Communications part: Co-organize the Paris Car World and manage agencies for all brand communications- Product marketing part: participate in the car development (Mii) and manage competitive analysis, product data sheet and benchmarks



Ethicolours

• Bretagne, France

• Marketing & Business Assistant

  • Aug 2011 - Oct 2011