Lucy Bingle

Chief Executive Officer at Lucy Bingle | LinkedIn Marketing Experts
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Location
Sydney, AU

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The Hon Gabrielle Upton FAICD FRSN

As a new user to LinkedIn, Lucy made the platform much easier to understand and navigate. All with a very warm and friendly touch. Thank you Lucy!

Catherine King MSc(OHS) CMIOSH

Lucy Bingle's LinkedIn Masterclass is highly engaging and informative. She quickly changed my perception of this powerful platform. I now understand why I should be using LinkedIn for building my personal professional brand and supporting the corporate strategy. She provides quick, easy to follow tips on how to quickly amplify your brand visibility. I have already put into practice her ideas and am seeing results."

Michelle Hauschild

I've already sent the link to Lucy's LinkedIn Survival Webinar to people in my world, suggesting they take the opportunity to attend online. For a quick seminar, Lucy packs in a lot of really useful, practical information. Well worth it.

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Experience

    • Chief Executive Officer
      • Jun 2015 - Present

      We are passionate about helping companies, entrepreneurs, and senior executives develop and execute a successful LinkedIn Marketing Strategy. Our key deliverables are: ✰ LinkedIn company page and profile page management ✰ LinkedIn Marketing Strategies - Lead generation ✰ Connecting and engaging with target market - Social selling techniques ✰ Building credibility & thought leadership - demonstrating that you are Industry Experts ✰ Grow and nurture your LinkedIn… Show more We are passionate about helping companies, entrepreneurs, and senior executives develop and execute a successful LinkedIn Marketing Strategy. Our key deliverables are: ✰ LinkedIn company page and profile page management ✰ LinkedIn Marketing Strategies - Lead generation ✰ Connecting and engaging with target market - Social selling techniques ✰ Building credibility & thought leadership - demonstrating that you are Industry Experts ✰ Grow and nurture your LinkedIn communities ✰ Developing customised LinkedIn marketing and advertising campaigns By leveraging the power of LinkedIn you will BUILD BRAND AWARENESS which will ultimately result in more opportunities and INCREASED REVENUE. lucy@lucybingle.com www.lucybingle.com Show less We are passionate about helping companies, entrepreneurs, and senior executives develop and execute a successful LinkedIn Marketing Strategy. Our key deliverables are: ✰ LinkedIn company page and profile page management ✰ LinkedIn Marketing Strategies - Lead generation ✰ Connecting and engaging with target market - Social selling techniques ✰ Building credibility & thought leadership - demonstrating that you are Industry Experts ✰ Grow and nurture your LinkedIn… Show more We are passionate about helping companies, entrepreneurs, and senior executives develop and execute a successful LinkedIn Marketing Strategy. Our key deliverables are: ✰ LinkedIn company page and profile page management ✰ LinkedIn Marketing Strategies - Lead generation ✰ Connecting and engaging with target market - Social selling techniques ✰ Building credibility & thought leadership - demonstrating that you are Industry Experts ✰ Grow and nurture your LinkedIn communities ✰ Developing customised LinkedIn marketing and advertising campaigns By leveraging the power of LinkedIn you will BUILD BRAND AWARENESS which will ultimately result in more opportunities and INCREASED REVENUE. lucy@lucybingle.com www.lucybingle.com Show less

    • Australia
    • Human Resources
    • Founder - LinkedInduction (on-demand online LinkedIn Training)
      • Aug 2020 - Present

      The LinkedInduction online course is a 50-minute onboarding program for all employees. It is delivered in 3 practical modules; it is easy to follow and a quick to implement program. Your people will learn how to OPTIMISE, PERSONALISE and SOCIALISE on the LinkedIn platform. ⭐️ They will learn how to make their LinkedIn profile pages stand out to potential clients and industry peers ⭐️ They will learn the importance of a connection strategy and how to build a quality network on… Show more The LinkedInduction online course is a 50-minute onboarding program for all employees. It is delivered in 3 practical modules; it is easy to follow and a quick to implement program. Your people will learn how to OPTIMISE, PERSONALISE and SOCIALISE on the LinkedIn platform. ⭐️ They will learn how to make their LinkedIn profile pages stand out to potential clients and industry peers ⭐️ They will learn the importance of a connection strategy and how to build a quality network on the LinkedIn platform ⭐️ They will learn how to align themselves to the organisations company page and how to engage and amplify the organisations content – their stories; their culture; their news and insight. When your people are set up for success on LinkedIn they can be your greatest brand advocates, give them the training and let them create opportunities on the worlds largest professional platform. Show less The LinkedInduction online course is a 50-minute onboarding program for all employees. It is delivered in 3 practical modules; it is easy to follow and a quick to implement program. Your people will learn how to OPTIMISE, PERSONALISE and SOCIALISE on the LinkedIn platform. ⭐️ They will learn how to make their LinkedIn profile pages stand out to potential clients and industry peers ⭐️ They will learn the importance of a connection strategy and how to build a quality network on… Show more The LinkedInduction online course is a 50-minute onboarding program for all employees. It is delivered in 3 practical modules; it is easy to follow and a quick to implement program. Your people will learn how to OPTIMISE, PERSONALISE and SOCIALISE on the LinkedIn platform. ⭐️ They will learn how to make their LinkedIn profile pages stand out to potential clients and industry peers ⭐️ They will learn the importance of a connection strategy and how to build a quality network on the LinkedIn platform ⭐️ They will learn how to align themselves to the organisations company page and how to engage and amplify the organisations content – their stories; their culture; their news and insight. When your people are set up for success on LinkedIn they can be your greatest brand advocates, give them the training and let them create opportunities on the worlds largest professional platform. Show less

    • Australia
    • Professional Services
    • 1 - 100 Employee
    • Board Member - Marketing Community
      • Oct 2021 - Present
    • Australia
    • Human Resources Services
    • Marketing Manager
      • Sep 2009 - Jun 2015

      At Derwent Executive I was Marketing Manager across the Group (7 offices globally). I was responsible for planning, development and implementation of Derwent Executive’s traditional and digital marketing strategies (including LinkedIn Marketing Strategy), communications, and public relations activities, both external and internal. I developed and implemented support materials and services in the area of marketing, communications and public relations. I directed the efforts at the… Show more At Derwent Executive I was Marketing Manager across the Group (7 offices globally). I was responsible for planning, development and implementation of Derwent Executive’s traditional and digital marketing strategies (including LinkedIn Marketing Strategy), communications, and public relations activities, both external and internal. I developed and implemented support materials and services in the area of marketing, communications and public relations. I directed the efforts at the strategic and tactical levels with the other functions of Derwent Executive. My role has close participation with MD and other management staff in charting the direction of Derwent Executive, assuring its accountability to all stakeholders, and ensuring its effective operation. Derwent Executive is a leading executive search and talent advisory firm. Established in Australia in 1997, we now have a network of 7 offices in Australia, China, Hong Kong and Dubai, and employ a team of more than 40 industry experts. Show less At Derwent Executive I was Marketing Manager across the Group (7 offices globally). I was responsible for planning, development and implementation of Derwent Executive’s traditional and digital marketing strategies (including LinkedIn Marketing Strategy), communications, and public relations activities, both external and internal. I developed and implemented support materials and services in the area of marketing, communications and public relations. I directed the efforts at the… Show more At Derwent Executive I was Marketing Manager across the Group (7 offices globally). I was responsible for planning, development and implementation of Derwent Executive’s traditional and digital marketing strategies (including LinkedIn Marketing Strategy), communications, and public relations activities, both external and internal. I developed and implemented support materials and services in the area of marketing, communications and public relations. I directed the efforts at the strategic and tactical levels with the other functions of Derwent Executive. My role has close participation with MD and other management staff in charting the direction of Derwent Executive, assuring its accountability to all stakeholders, and ensuring its effective operation. Derwent Executive is a leading executive search and talent advisory firm. Established in Australia in 1997, we now have a network of 7 offices in Australia, China, Hong Kong and Dubai, and employ a team of more than 40 industry experts. Show less

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • General Manager
      • Sep 2006 - Aug 2008

      Freckle™ provide the full spectrum of print and web services to support our clients’ fully integrated creative design and advertising needs. Freckle's service helps brand managers design, coordinate and produce communication material for a variety of industries from government, automotive, pharmaceutical, event management and food and drink Lucy was responsible for pitch preparation, production scheduling and day-to-day management of the studio. Freckle™ provide the full spectrum of print and web services to support our clients’ fully integrated creative design and advertising needs. Freckle's service helps brand managers design, coordinate and produce communication material for a variety of industries from government, automotive, pharmaceutical, event management and food and drink Lucy was responsible for pitch preparation, production scheduling and day-to-day management of the studio.

Education

  • University of Westminster
    Multimedia, Interactive multimedia, 3D Modelling, Virtual Reality Design, HTML Computer Studies
    2000 - 2002
  • New England Girls School
    HSC
    1986 - 1991

Community

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