Lucy Watts-Lanning

Recruitment and Marketing Manager at Chatteris Educational Foundation (Hong Kong)
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong, Hong Kong SAR, HK

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Jane Young

Many congratulations to Lucy on passing the CIM Certificate in Professional Marketing with a distinction grade. Throughout your studies you have proved yourself to be a conscientious student who goes the extra mile. Thank you for working so hard and contributing to our 98% pass rate.

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Credentials

  • Social Media Marketing Certification Course
    HubSpot Academy
    Dec, 2020
    - Nov, 2024

Experience

    • Hong Kong
    • Education Administration Programs
    • 1 - 100 Employee
    • Recruitment and Marketing Manager
      • Jun 2022 - Present

      Key responsibilities: Managing the organisation's recruitment process internally and externally, with a primary focus on Chatteris' International Graduate Programme; overseeing associated marketing strategy utilising a variety of digital channels to maximise brand presence and awareness.Key Achievements:- Met recruitment targets ahead of schedule via consistent digital outreach and engagement with innovative channels- Ensured a seamless arrivals process for 50+ graduate tutors during evolving COVID-19 regulations- Hosted successful virtual recruitment events to effectively disseminate brand presence, the largest with 500+ in attendance- Rejuvenated organisation's social media to increase stakeholder engagement, e.g. initiating competitions and expanding UGC- Co-ordinated a successful full-day Saturday schedule of 30 promotion interviews, incorporating internal and external interviewers- Initiated and oversaw the implementation of Marketing Intern role to assist with marketing strategy, creation and delivery, gaining direct management experience Show less

    • Native English Tutor
      • Aug 2021 - May 2022

      Key Responsibilities: Designing and delivering a diverse range of English speaking lessons to students in a local Hong Kong Secondary schoolKey Achievements:- Facilitated and promoted themed extra-curriculars to support students' language development and confidence, including Mid-Autumn Festival, Halloween, Christmas and Valentine's Day activities- Reviewed and edited written & digital materials for internal and external use, incl. the Principal's online message welcoming parents to the school website - Delivered interactive workshop at TCK Learning Centre for Domestic WorkersAdditional Roles - Recruitment & Communications Team Co-ordinator for the Chatteris Careers Evenings - Newsletter and Promotional Materials Curator for the Wellbeing Committee - Blog Curator Show less

    • United Kingdom
    • Higher Education
    • 300 - 400 Employee
    • Careers Administrator
      • Nov 2019 - May 2021

      Key Responsibilities: Working closely with internal team and external facilitators to deliver a programme of Professional Development workshops, corporate engagement events and career coaching schedules to 1500+ students across 5 MBA and 23 MSc courses, as well as co-ordinating finance and monthly reporting. Key Achievements:- Played a key role in the successful pivot to full virtual delivery from March 2020 onwards, assessing the feasibility of and improving processes such as student feedback, and ensuring a smooth student experience transition - Co-ordinated the successful running of 16 virtual sessions over a 4 day weekend for an Executive MBA cohort in July 2020, working closely with external facilitators - Supporting the senior leadership team in the successful hosting of events such as the bi-annual networking event Careers Beers, MBA residential Achieving Your Potential weekends, and the flagship Cass MSc Careers Fair - the latter with 1000 students and approx. 60 employers in attendance - Compiling monthly data reports on student activity and interactions with the careers team, using insights from these figures to inform and improve the planning of the Professional Development curriculum Show less

    • Careers Team Assistant
      • Jun 2019 - Nov 2019

      Key Responsibilities: Assisting the team in the co-ordination of the Careers team offering, providing support at Professional Development workshops and corporate engagement events, as well as being the first point of contact in the office and maximising student experience. Key Achievements: - Proof-read and edited marketing materials such as the MSc Careers Fair Guide and MSc Real Estate Forum Guide which were supplied to over 1500 MSc students in September 2019, ensuring company profile accuracy and correspondence with the school's house style - Played a key role in the project management of a newly implemented virtual learning environment which was distributed as a pre-study course to approximately 100 incoming MBA students and 1500+ MSc students in order to increase the conversion of offer-holding students and generate interest in the Careers department Show less

  • BoxUnderTheBed
    • Shefford, United Kingdom
    • Developer's Assistant
      • May 2018 - Sep 2018

      Key Responsibilities: Supported the development and launch of a cloud-based web service aimed at the 50+ market in the UK. Key Achievements: - Edited the service's website to ensure accuracy, efficient and accessibility - considering the ability and adaptability of the target audience - Wrote the press release for the launch of the service, adapting specialised cloud-based material into a detailed and informative release. - Worked with developers to eliminate any faults on the service's website Show less

Education

  • Oxford College of Marketing
    Certificate in Professional Digital Marketing, Distinction
    2020 - 2021
  • Newcastle University
    Bachelor of Arts - BA, English Language and Literature, General
    2015 - 2018

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