Head of Digital

• Apr 2023 - Present

Global Head of Digital Strategy

• Mar 2018 - Present

I lead the global digital strategy for No7 Beauty Company. Working across each brand to develop a persona lead strategy that feeds into a total company technology and digital activity program. I identified strategic priorities across technology and new eCommerce channels.I’ve developed numerous playbooks and strategic frameworks across many digital disciplines to upskill the wider business and super-charge digital transformation. The most recent being our global principles for eCommerce to win, measure and activate eCommerce best practice across our lead markets.I’ve supported the performance marketing strategy across all brands, supporting their delivery of a personalised, audience lead media planning, that achieves full-funnel KPI targets. I set up new media tracking frameworks to improve reporting. I initiated the development of customer personas and customer journey mapping, to modernise the usage of customer insights. During this role I have line managed our GDPR lead on CRM, implementing all requirements on time and establishing new privacy by design principles. I’ve worked on numerous business cases for the launch of e-commerce websites, opening new direct to consumer channels in the UK and US. I’ve supported beauty innovation projects, acting as the digital lead e.g. VR skin diagnostic.I delivered a relaunch of our brand websites onto the Adobe stack, setting up new opportunities for conversion rate optimisation and personalised experiences. I was the digital lead for the implementation of a new Product Information Management system (PIM) for the organisation, building a new digital data model, integrating content syndication methods and managing change in the organisation. I've championed ensuring sustainability data can be transferred from innovation teams through to retailer platforms. Show less

Global Head of Content and Engagement

• Apr 2017 - Mar 2018

I lead the strategy and team in the delivery of digital content and web experiences. Working to establish a new global to local content delivery process as our brands expand into new markets. I set up new governance for social media channels, establish a customer engagement framework. I worked with a number of creative agencies to strengthen brand visual identities across new social channels, optimising content production processes for digital assets. I’ve deployed the DAM solution and set up workflows and processes for optimal digital asset performance.I lead the delivery of a new master web platform for our cosmetics brands, so that each brand could efficiently launch additional local websites on a low budget. I developed a shared tech stack integrating 3rd party tools to optimise customer experience e.g. ratings and reviews, UGC and ‘where to buy’ functionality.I supported the transformation of the business by bringing digital expertise into a new organisation, this involved running learning events and developing playbooks. Show less

Decléor and Carita Senior Digital and Ecommerce Manager

• Sep 2016 - Apr 2017

I managed the brand ecommerce platforms, including full tech stack, trading calendar, content and performance marketing. I worked to optimise the platform whilst maintaining the P&L. Leading tech strategy and implementing new 3rd parties to improve experience and performance. I developed online trading strategies to deliver sales and profit targets. During my time the ecommece channel became a key growth opportunity for the entire brand business with a focus to establish a consistent omnichannel experience with our beauty salons. Show less

L'Oréal Professionnel Senior Digital Manager

• Jan 2013 - Sep 2016

Responsible for digital marketing strategy and the digital marketing team for L’Oréal Professionnel UK and Ireland, which is both B2C and B2B marketing in the professional hair and beauty salon industry.Currently managing multiple marketing websites and soon to be launching a new Sitecore platformObjective to drive footfall into L’Oréal salons across the UK and Ireland by using a full digital and CRM strategy in CRM, Display Media, Social Media, SEO and PPC.Key projects so far, working with celebrity spokesmodels and the L’Oréal UK and Ireland Digital Board. Show less

L'Oréal Paris Digital Manager

• Oct 2010 - Feb 2013

Responsible for digital marketing for L’Oréal Paris UK and Ireland, which included managing the brand website content and experience and web analytics for traffic acquisition and conversion. I delivered all digital components to large scale marketing campaigns, which involved all Social Media monitoring, copy-writing and reporting and Display Media and Search. Key projects included transforming the wider marketing team to integrate digital into marketing plans. A close working relationship with international teams and agencies to ensure the smooth growth of the brand online from an international perspective. Show less

Assistant Product Manager

• Jan 2010 - Oct 2010

Responsible for managing the business of two brands, Casting Crème Gloss and Feria, both of which are home hair colourants from L’Oréal Paris in the Consumer Product Division. This role included managing all aspects of the brand such as customer research, future market opportunities, defining the brand strategy, working with agencies on advertising materials and reporting on key performance indicators.Main highlight of the role was managing the Cheryl Cole TV campaign.

Management Trainee

• Jun 2009 - Jan 2010

The L'Oréal Graduate Scheme included the following rotations across the business:- Lancome luxury fragrance & luxury digital marketing - Garnier Merchandising within the Consumer Products Division

Marketing Intern

• Nov 2008 - Jun 2009

Initial placement in the Consumer Product Division in marketing for L'Oréal Paris skincare. Working closely with the commercial and marketing team on the promotional calendar and reporting on campaigns and promotions.Second placement in the L'Oréal Professional Division on a luxury haircare brand called Shu Uemura Art of Hair. Working with top hair salons across UK and Ireland and delivering B2B marketing campaigns.

Project Manager

• Apr 2008 - Nov 2008

Project Manager on the Diageo account. I managed their global assets on the bespoke developed platform. This involved client management and support. I also to work closely with the technical teams to ensure the software delivered the requirements of the client. Project Manager on the Diageo account. I managed their global assets on the bespoke developed platform. This involved client management and support. I also to work closely with the technical teams to ensure the software delivered the requirements of the client.