Experience

The Profs

• United Kingdom
• E-Learning Providers
• 1 - 100 Employee

• Head Of Growth and Marketing

  • Sep 2021 - Present

  Increased leads by 62% YoY | Part of a multi-award-winning team o Leading all marketing efforts: planning, developing and implementing projects and campaigns with the aim of dominating the UK market. o Reporting directly to the founders. o Building the marketing team (five staff members) from the ground up. Increased leads by 62% YoY | Part of a multi-award-winning team o Leading all marketing efforts: planning, developing and implementing projects and campaigns with the aim of dominating the UK market. o Reporting directly to the founders. o Building the marketing team (five staff members) from the ground up.



The Progressive Technology Centre

• United Kingdom
• Philanthropic Fundraising Services

• Head Of Marketing

  • May 2021 - May 2022

  Creators of the Synthetic Society podcast, formerly in association with The Fabian Society and the Online Harms Foundation. The podcast has featured leading expert, entrepreneur, and political figure guests, including: Lord Clement Jones, and Giedrimas Jeglinskas (NATO Assistant Secretary General). The podcast explores the future of technological society and is part of the #Ai2021, a public engagement campaign to get the general public learning, thinking and talking about AI. Creators of the Synthetic Society podcast, formerly in association with The Fabian Society and the Online Harms Foundation. The podcast has featured leading expert, entrepreneur, and political figure guests, including: Lord Clement Jones, and Giedrimas Jeglinskas (NATO Assistant Secretary General). The podcast explores the future of technological society and is part of the #Ai2021, a public engagement campaign to get the general public learning, thinking and talking about AI.



Vardags

• United Kingdom
• Law Practice
• 1 - 100 Employee

• Marketing Manager

  • Jan 2021 - Aug 2021

  o Driving client acquisition by designing and executing an effective marketing strategy, through both offline and online (paid search, paid social, affiliate, programmatic, display, etc.) channels. o Designing and creating single and multichannel marketing campaigns (Google Ads, Google Ads Editor, Facebook, LinkedIn) o Managing relationships with multiple agencies to implement marketing initiatives on time and in line with budgets. o Working with the data insights team to react to campaign performance on a weekly, monthly and ad-hoc basis; offering insights and recommendations. o Supporting brand management and PR initiatives. o Delivering clear briefs to the Creative team in order to elicit impactful, appropriate assets and copy to support strategic marketing campaigns. o Working with the Client Engagement team to manage brand ambassador and referral programmes to drive acquisition and advocacy. Show less



Dukes Education

• United Kingdom
• Primary and Secondary Education
• 1 - 100 Employee

• Head of Marketing and Creative Strategy

  • Mar 2017 - Dec 2020

  o Hard copy and direct communications – delivery of all newsletters, registrations and sales campaigns o Social media – management of all paid social advertising campaigns (Facebook, Twitter, Instagram, Snapchat) o PPC – running and monitoring campaigns (Google Adwords) o Publications – gathering content, sourcing quotes, design features, and managing production o PR – Work with an external PR agency, PR piece writing, work with external copywriters, monitoring of company sensitive Google alerts o Budgeting – account for expenditure and research the efficacy of marketing campaigns (Google Analytics) o Websites – development of new e-commerce (custom and Shopify) websites, content audits, updates on existing sites and CRM (Salesforce) /CMS (WordPress) API based integrations. o Events – marketing events, collaborating with the events team and internal event organisation o Photoshop and InDesign – Creating print collateral (registration forms, site banners, email graphics, programmes, etc) o Team management – management of the marketing assistant and marketing interns o Company manual creation – development of brand guides, content strategy, media backgrounder, and marketing manuals o Access Scheme panel – marketing free assistance to students who might not otherwise receive help with their applications o Attendance at KPI, marketing and management meetings Show less



easyCar

• Travel Arrangements
• 1 - 100 Employee

• Community Marketing Manager

  • Oct 2015 - Mar 2017

  o Attendance at board, management and marketing meetingso Managing social networks - Twitter, Facebook and Instagram (content, relationship management, engagement, outreach, paid for advertising and results tracking)o Creative content - blog posts, infographics and games (planning and reviewing with specialist creative agency)o PR (outreach and case studies)o Managing brand extensions (coordination, creative and advertising)o Affiliate network (validating bookings, accepting/rejecting merchant applications, merchant communications/offers, encouraging growth, and reporting on success)o Google Analytics (traffic/channel analysis)o Email marketing (segmenting databases to build mailing lists, creating and building HTML emails, managing sends, A/B testing, and reporting on success)o SEO and PPC (liaising with a specialist search agency, reviewing performance, writing and testing Google ad copy, and briefing in changes to campaigns)o Event organisation (guest lists, venues, advertising, entertainment and media coverage)o Building test landing pages (via Unbounce)o Photoshop design (digital and print) Show less

• Digital Marketing Executive

  • Nov 2014 - Oct 2015

  o Affiliate network o Email marketing o SEO and PPC o Event organisationo Google Analyticso Display re-targeting advertising (briefing creative, supervising banners, managing click bids, reporting on success)o Specifying website landing pages to Web Development Team for paid activity and tracking/promotional offer requirements o SQL queries



Jackson's Art Supplies

• United Kingdom
• Artists and Writers
• 1 - 100 Employee

• Design and Marketing Executive

  • Sep 2013 - Nov 2014

  o Social media marketing (Twitter, Facebook, Instagram, Pinterest, Flickr, Tumblr, Google+, LinkedIn, Jackson’s Art Blog, Jackson’s Art Forum) o SEO and PPC (metadata, metatags, keyword research, Google Adwords and Google Analytics) o Website management (copy writing, link building and product research) o Email content and design proofing (MailChimp) o Review management (Feefo) o Blog content creation (WordPress) o GUI o Shopping cart software o Competition organisation o Liaising with art publications, art bloggers and art prize/exhibition organisers o Design (catalogue and website design) o Price comparisons, adjustments and spreadsheets (Excel and Google Drive) o Links and backlinks Show less



Thomas Round Winfield Real Estate

• Intern

  • 2013 - 2013



Savills Investment Management

• United Kingdom
• Financial Services
• 300 - 400 Employee

• Intern

  • 2012 - 2012



Fieldfisher

• United Kingdom
• Legal Services
• 700 & Above Employee

• Intern

  • 2011 - 2011



Berwin Leighton Paisner

• United Kingdom
• Law Practice
• 200 - 300 Employee

• Intern

  • 2011 - 2011