Director of Supporter-led Fundraising

• May 2017 - Present

Head of Community & Sporting Events Fundraising

• Jan 2016 - Present

One year interim maternity cover. During this time I conducted an audit of the current business activity and established clear areas for development and improvement. These included streamlining roles, responsibilities and structure of the team, improving processes, reporting and procedures to create more efficient ways of working. I also put in early mitigation plans for income at risk and followed these through with new products and business activity. The end result was an 80% yr on yr growth taking the team from £1.5m to £2.8m. My team were shortlisted for three IOF awards.My highlights include; supporting the development of Running Down Dementia in partnership with parkrun. This was ARUK's first virtual running event all managed in house by the Sporting Events team. We recruited 4000 runners and raised over £220,000. I also worked with the Marketing & Comms team to create 'I Fight Dementia' ARUK's firsts supporter-led proposition. All idea generation, development, photography and creative has been done in house.

Head of Fundraising, Sue Ryder Thorpe Hall

• Apr 2015 - Dec 2015

Interim Head of Fundraising, Sue Ryder Thorpe Hall (THINK Placement)

• Sep 2014 - Mar 2015

Fundraising Consultant

• Aug 2014 - Jan 2015

Interim Head of Community & Events (THINK placement)

• Jan 2014 - Jul 2014

Working 3 days a week I was recruited into this role to set-up a Regional Fundraising team within the Community & Events department. The existing structure wasn't working so the department had to be completely re-structured to deliver the Taking Action 5 yr strategy. During my 6 months at Action on Hearing loss I wrote the Regional strategy; detailing our objectives, dept org structure, income/expenditure budgets, regional mapping & locations, salary benchmarking, core roles & responsibilities, timings & review and importantly got buy in from interdependent teams/stakeholders. I also structured the financial processes to ensure income was coded & accounted for regionally. I wrote the job role profiles, delivered the recruitment plan, interviewed and recruited a regional team. As I knew my contract would finish before the Regional Fundraisers started I worked with colleagues to ensure they had the research, tools & inductions they needed to hit the ground running. Events: My role also meant I was responsible for the Events management & financials reporting to EG on our progress. I worked with the Events Senior Exec to ensure our event recruitment was to plan. This included national running, cycling & challenge events as the BT Tower climb. Marketing: I was part of the promotional calendar project team planning the charity comms, messaging & asks throughout the year. I worked with Marketing to scope out a fundraising proposition that could be used charity wide across all teams & comms as well as a DIY pack for my own team. I also helped shape and deliver the 'every conversation is previous' Fathers Day campaign. Using social media to bring a case study's story to life creating an emotional connection with the brand. This role was exciting, challenging and at times felt like a huge ship to turn. I'm so proud of what I've achieved for Action on Hearing Loss and the ground work I've put in place for the new permanent Head I can't wait to see the results.

Corporate Acquisition Manager

• Sep 2012 - Aug 2013

Key Responsibilities:Driving the strategy for the newly formed Regional corporate team.• To identify high value opportunities over £40k and actively support the regional teams in the research and pitch process• Develop high quality client led presentations to support the pitch process• Regularly review the tools and processes available to the national Fundraising team for approaching, managing and understanding charity partnerships.• Work with supporting team (health marketing, volunteering, Events, PR) to maximise the strength of the pitch process• Responsible for actively driving the pipeline for the Fundraising team. Monitor, track & rate prospect opportunities to ensure the pipeline meets target potential.• Understand the market place and identify future opportunities.• Provide leadership, support & direction to direct reports to achieve agreed income targets.Achievements: Identified that the processes and procedures in place were not robust enough to support the delivery of our income strategy. Researched best practice from across the sector and adapted our approach to make us the market leaders in the regional corporate sector. Produced interactive training modules, pitching & account management handbook with quick links, template pitches, corporate resources and fundraising materials for the Community Fundraisers in the field. Supported pitches and won new business for Britvic, NHBC, TCG and Wilkinson. Set-up and recruited a Regional Corporate team. Awarded with an outstanding PDR

East Anglia Regional Fundraising Manager

• Apr 2011 - Aug 2012

Key Responsibilities:Responsible for managing and driving the community fundraising income in London and East Anglia.• To implement the national Volunteer Fundraising Operations and Income Stream strategy through writing and delivering a Regional Fundraising Plan• Lead, manage and coach a team of fundraisers in order to develop their skills to achieve area and regional objectives• Carry out acquisition work and maximise income potential of current supporters• Develop and oversee relationships with key supporters, the general public, the media and opinion-formers• Set and deliver agreed fundraising budgets/regional targets and monitor monthly income/expenditure. Forecasting & annual budgeting. • Report on variances and implement appropriate contingency plans• Deal with recruitment, inductions, training, disciplinary & capabilities issues• Encourage and demonstrate innovation and creativity to maintain Cancer Research UK’s position as a leader in its field Achievements:April 2011 secondment to East Anglia team. Successfully managed team capabilities issues and recruited three new members of staff. Produced a clear and ambitious regional plan across the five income streams with team buy-in. Implemented new Fundraising tactics to target hot spot areas of East anglia. Increased contribution by £561k (£1.5m 2010-11 to £2.07m) in 2011-12. Awarded with an Outstanding PDR

London Regional Fundraising Manager

• Apr 2008 - Apr 2011

As aboveAchievements:Increased London’s income from £2m to £2.4m during the recession in 2009-10.Initiated plans and successfully pitched Faas ‘tower run’ to City of London committee as a new volunteer-led event. Developed an emergency business case for London Pride run in order to save the event. The plan was agreed by Heads and it continues to be a successful event today. Set up the ‘London Teams Forum’ establishing better internal working relationships across Trading, Events, Science and Volunteer Fundraising.Awarded for my ‘Passion’ with a CRUK Leadership behaviour award in 2010Completed CRUK Management Programme and Catalyst training.

Community Fundraising Manager

• Apr 2004 - Apr 2008

Key Responsibilities:Responsible for managing volunteer fundraisers within the local community, maximising financial contribution for, and awareness of, Cancer Research UK• Recruit, manage and develop supporters to achieve agreed financial targets.• Manage & support local fundraising groups – developing their income & potential• Promote and develop Relay For Life income & portfolio of events• Monitor, analyse and report on income and expenditure variances. Prepare and implement contingency plans to ensure financial targets are met• Motivate, recognise, reward supporters ensuring their continued support of CR UK• Area Spokesperson for the charityWork with the Press team to identify local media and new media opportunities to maximise fundraising, to raise cancer awareness and the profile of Cancer Research UK• Oversee events – materials, public liability, risk assessmentAchievements: Established one of the first volunteer-led Relay For Life events in 2005. Increased Essex income by 60% to £850,000. Doubled committee income by adding new volunteer-led events to portfolio. National Brand Champion – signing off art work, training staff. Legacy Representative for national re-launch.

PR Manager

• Mar 2000 - Apr 2004

Key Responsibilities: Managing JVC UK press office and PR activities: • Management of UK and European press events and launches. • Exhibitions – management of UK trade exhibitions – co-ordinating departments, logistics, planning schedules, content and PR • Trade communications – in-store POS and dealer communications • Management of external PR & advertising agencies relationships • JVC website development and regular contribution • Sponsorship PR – Euro 2000, FIFA 2002 & Euro 2004 • Budgeting and strategic planning • Creative writing – consumer, trade and feature press releases • Responsible for UK charity requests Achievements: Establishing and building a UK PR department. European Progressive technology World Launch – prestigious new technology launch, 100 key press attended. Sir David Frost ‘Trojan’ Camcorder launch – organising press launch & trade buyers evening function in the city.