Experience

Neurita Tequila

• United Kingdom
• Food and Beverage Retail
• 1 - 100 Employee

• Founder

  • Nov 2021 - Present

  Premium Tequila, Crafted for Margaritas. Neurita's range of fruit infused Tequilas make Margarita mixology simple. Premium Tequila, Crafted for Margaritas. Neurita's range of fruit infused Tequilas make Margarita mixology simple.



FUNK! Consulting

• Food and Beverage Services

• Brand Strategy Consultant

  • Oct 2020 - Present

  We are a brand and innovation challenger consultancy built to empower brands big or small to break established ways of thinking and working. We use lean processes to cut waste in 'the system' and get to brilliant outputs. https://www.funkconsulting.co.uk/ We are a brand and innovation challenger consultancy built to empower brands big or small to break established ways of thinking and working. We use lean processes to cut waste in 'the system' and get to brilliant outputs. https://www.funkconsulting.co.uk/



ADD PSALT

• United Kingdom
• Manufacturing

• Co-Founder ADD PSALT - a Purpose led Brand Accelerator

  • Nov 2020 - Present

  A purpose led brand accelerator on a mission to diversify UK retail . We give entrepreneurs from a diverse range of backgrounds unparalleled industry expertise. ADD PSALT makes it possible for anyone to take the leap from a great idea to a retail-ready brand. A purpose led brand accelerator on a mission to diversify UK retail . We give entrepreneurs from a diverse range of backgrounds unparalleled industry expertise. ADD PSALT makes it possible for anyone to take the leap from a great idea to a retail-ready brand.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Group Innovation Manager - Europe, Middle East, North Africa - NESCAFÉ

  • Jan 2019 - Oct 2020

  Innovation lead of Nescafé EMENA Innovation pipeline and strategy, working on Roast and Ground coffee, Cold Coffee, Soluble Coffee and new coffee business models. Direct reports 11.- Strategic Lead on EMENA 3 year Innovation Portfolio and Projects - Oversee EMENA multi-market and single market Innovation - Leadership of EMENA Cold Coffee Portfolio - EMENA Innovation Process Lead

• Head of Innovation - UK & Ireland – NESCAFÉ

  • Dec 2016 - Jan 2019

  Innovation lead for Nescafe UK&I coffee portfolio, working across 4 key brands Nescafe Azera, Nescafe Gold, Nescafe Original and Nescafe Dolce Gusto. Reporting to the UK&I Nescafe General Manager with 4 direct reports.- Strategic Lead on 3 yr. Innovation pipeline- Initiate and Deliver White Space Innovation- Oversee all Nescafe UK&I Innovation projects - Ideation workshop leadership - Member of Nescafe Senior Leadership team



United Biscuits

• United Kingdom
• Food Production
• 700 & Above Employee

• Global Marketing Manager - McVitie's

  • Jan 2016 - Dec 2016

  International marketing lead for McVitie’s brand. Core objective of role is to drive growth of McVitie’s into a global mega brand. Reporting to the International Marketing Director with one direct report. Key Markets: North Africa, Europe, Middle East - Africa McVitie’s marketing lead - McVitie’s international growth strategy - International visual identity lead - Innovation platform development & project leadership International marketing lead for McVitie’s brand. Core objective of role is to drive growth of McVitie’s into a global mega brand. Reporting to the International Marketing Director with one direct report. Key Markets: North Africa, Europe, Middle East - Africa McVitie’s marketing lead - McVitie’s international growth strategy - International visual identity lead - Innovation platform development & project leadership



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Regional Innovation Manager - Asia Pacific

  • Nov 2013 - Oct 2015

  APAC Regional Innovation Manager, reporting to APAC Innovation and Brand Director. Categories include Ready to Eat Cereal and Hot Breakfast under Kelloggs Masterbrand. Key markets include China, India, Indonesia, Japan, South Korea and South Africa. - Marketing leadership of multiple regional category expansion innovation projects from conceptual stage to product development - Strategic Development of Asia Pacific Innovation Pipeline - Regional cross functional team management - Regional Innovation Consulting Show less



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Manager - (Maternity Cover Contract)

  • Mar 2013 - Sep 2013

  SEAO regional marketing lead for Evian Volvic Asia – Danone’s premium imported water business. Reporting to the SEAO Zone Director . 1 direct report. Key markets include Singapore, Thailand, Australia, Cambodia & Philippines. - Regional brand strategy- using both locally created content and adaptions of global assets - Communications strategy & execution – ATL, BTL - Development of trade launch - Regional brand insights - Key stakeholder management – global HQ, sales, distributors Show less



Lion Co

• United Kingdom
• Accounting

• Brand Manager

  • Jun 2010 - Feb 2013

  Brand manager across numerous brands in Lions Dairy Beverages and Juice categories. Reporting to a Marketing Manager. Brand Manager: Ice Pole Portfolio (Zooper Dooper, Berri Quelch, Sunny Boy) - Led a category expansion project – resulting in 3 year NPD pipeline - Research – facilitating research groups - Insights generation - Brand relaunch strategy- on 2 brands - NPD Project Leader: International Beverage Launch (Macs Soda) - Development of international launch strategy - Go-to-market strategy – positioning, pricing, product optimisation, channel, comms (ATL & BTL) - International cross functional team leadership - Development of new route to market Brand Manager: Flavoured Milk Portfolio (Big M, Moove, Masters) - Strategic planning – consumer/ shopper insights, product format & occasion, - Development & execution of brand plans - Communications strategy & multiplatform campaign management – ATL & BTL - NPD – from concept to launch Assistant Brand Manager (Dare Iced Coffee) Australia’s fastest growing NARTD beverage. Reporting to a Marketing Manager, - Key role in the development and execution of 2 multi-platform communications campaigns – TV, outdoor, digital, social media, radio, branded digital content (TV Show) - NPD - Social media strategy - Packaging re- launch Show less



Tata Global Beverages

• India
• Food and Beverage Services
• 300 - 400 Employee

• Product Manager - Tetley Tea

  • May 2008 - Jun 2010

  -Development of localised positioning and launch strategies for multiple international beverage brands -Local management of a global NPD project - Key role in creative and implementation of multiplatform communications campaign - TV, Magazine, Sponsorship, Digital - Brand Management of 5 local tea brands - Loyalty Program Management -Development of localised positioning and launch strategies for multiple international beverage brands -Local management of a global NPD project - Key role in creative and implementation of multiplatform communications campaign - TV, Magazine, Sponsorship, Digital - Brand Management of 5 local tea brands - Loyalty Program Management


Hallmark Cards
• United States
• Retail
• 700 & Above Employee
• Marketing Assistant - Humour Licensed Promotions

  • Apr 2007 - May 2008