Lucy Randall
Head of Revenue Strategy, Operations & Enablement at Sealed- Claim this Profile
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Bio
Experience
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Sealed
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United States
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Consumer Services
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100 - 200 Employee
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Head of Revenue Strategy, Operations & Enablement
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Aug 2022 - Sep 2023
- Scoped and launched a new financial product in summer 2023, currently on pace to 5.5x historic full-funnel conversion - Serve as senior cross-functional partner to marketing, sales and operations, identifying and executing on strategies to optimize our end-to-end funnel conversion - Manage enablement and tooling for all customer-facing teams, including onboarding, upleveling, tooling/tech stack, and change management - Key initiatives include revamp of financial product, sales… Show more - Scoped and launched a new financial product in summer 2023, currently on pace to 5.5x historic full-funnel conversion - Serve as senior cross-functional partner to marketing, sales and operations, identifying and executing on strategies to optimize our end-to-end funnel conversion - Manage enablement and tooling for all customer-facing teams, including onboarding, upleveling, tooling/tech stack, and change management - Key initiatives include revamp of financial product, sales funnel changes (cutting sales cycle time in half) and sales hygiene overhaul (2xing sales productivity) Show less
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withco
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United States
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Real Estate
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1 - 100 Employee
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Go-to-Market, Strategy & Operations
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Apr 2022 - Aug 2022
New York, United States
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Better
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United States
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Financial Services
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700 & Above Employee
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Director, Strategy and Operations | Head of Customer Communication
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Jan 2021 - Feb 2022
I served as the strategic nexus between sales and operations, marketing, product, comms and design, identifying and implementing high-ROI initiatives that enable our sales teams to better serve our customers, hit key company KPIs, and ensure a unified messaging strategy across channels. - Served as company-wide customer communication OKR lead, responsible for stitching together Better's businesses (real estate, mortgage, title, HOI) into one cohesive experience - Led strategic… Show more I served as the strategic nexus between sales and operations, marketing, product, comms and design, identifying and implementing high-ROI initiatives that enable our sales teams to better serve our customers, hit key company KPIs, and ensure a unified messaging strategy across channels. - Served as company-wide customer communication OKR lead, responsible for stitching together Better's businesses (real estate, mortgage, title, HOI) into one cohesive experience - Led strategic reorganization of 2,500 sales representatives from segmented handoff model to single point of contact model; led workstreams including R&R standardization, sales tooling, establishment of key comms KPIs and SLAs, and creation of org-wide workflows - Partnered closely with design, marketing and sales on the GTM launch of new products and offerings to ensure clear, cohesive messaging - Strategic point of sign-off on company sales and ops scripting and strategic content creation, including landing pages, paid campaigns and lifecycle content - Created, systematized and launched org-wide overtime policy, leading to $2.5M saved in 2021 alone - Devised and implemented a revised sales weekend staffing model, SOPs and KPIs, resulting in 2x increase in weekend speed-to-lead and 30% increase in sales productivity
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Director of Go-to-Market Strategy (Sales and Launch Operations)
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Jan 2020 - Jan 2021
Greater New York City Area - Partnered with financial products and capital markets to identify and define new lead sources, conduct analysis on Better's customer profiles, and track key metrics in support of new customer channels - Launched and operationalized new loan products, including bridge loans, CEMAs, FHA, VA and asset-based mortgages - Led a team of top performers and consistently exceeded new offerings sales targets
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Sales Director
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Jan 2019 - Jan 2020
- Scaled team from 15 to 60 people across two offices. Built and implemented robust training and onboarding materials, standard operating procedures, processes, and KPIs - Drove both day-to-day production and overarching strategy of purchase team in support of overall business strategy - Led team to record-breaking production across two purchase funnels - Directly managed, coached, and trained 5 sales managers, each with teams of 8-15 people
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Sales Manager
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Aug 2018 - Jan 2019
- Led rapidly growing team of loan consultants in exceeding monthly sales targets and positive customer experience - Built and systematized customer experience, sales and operations processes and workflows
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Growth Associate
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Dec 2016 - Aug 2018
New York, New York - Hired as a customer-facing Operations Associate, helping to optimize the loan process. - Due to outstanding customer experience score (NPS score, 1-10 scale) promoted to front-end sales associate in July 2016. - Quickly became top Loan Consultant (sales associate), closed >800 loans, resulting in >$125 million in loan volume since July 2016. Top producer on the team (consistently locked 100+ loans/month) by a large margin. Still holds company record for highest number of locks.… Show more - Hired as a customer-facing Operations Associate, helping to optimize the loan process. - Due to outstanding customer experience score (NPS score, 1-10 scale) promoted to front-end sales associate in July 2016. - Quickly became top Loan Consultant (sales associate), closed >800 loans, resulting in >$125 million in loan volume since July 2016. Top producer on the team (consistently locked 100+ loans/month) by a large margin. Still holds company record for highest number of locks. Average net promoter score >9, highest on a combined sales/operations team of over 30 associates. - At time of transition off pipeline in July '18, was on track to be among top 15 residential mortgage loan originators in the country based on the Scotsman Guide rankings - Worked cross-functionally with engineering, product, and marketing to develop front-end user experience and customer acquisition strategy. - Managed Better’s real estate partnership with Roofstock.com, coordinating the financing side of investment property transactions and working with Roofstock stakeholders to develop an efficient loan process. - Licensed Mortgage Loan Originator in 11 states (NMLS ID 1571868)
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Self Employed
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United States
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700 & Above Employee
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Tutor
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Aug 2016 - Jun 2017
Montclair, New Jersey Tutored middle, high school, and college students in chemistry, mathematics, SAT, English, and history. Taught children of various levels, including Honors and AP. Encouraged students to challenge themselves and offered the support to help them gain confidence. Have helped my students achieve outstanding results, turning Bs and Cs into As while ensuring an extensive grasp of the material.
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Intern
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Apr 2016 - Jun 2016
San Jose, CA Partnered with PDO through the Stanford University Community Engaged Learning (CEL) Team in conjunction with Psychology 150: Race and Crime. Attended arraignment calendars for the various case management departments and collected pretrial services reports to track data. Ultimate goals were to support the work of PDO in assessing clients’ pretrial situations, and to develop a practical understanding of how PDO addresses the challenges of racial justice within the legal system… Show more Partnered with PDO through the Stanford University Community Engaged Learning (CEL) Team in conjunction with Psychology 150: Race and Crime. Attended arraignment calendars for the various case management departments and collected pretrial services reports to track data. Ultimate goals were to support the work of PDO in assessing clients’ pretrial situations, and to develop a practical understanding of how PDO addresses the challenges of racial justice within the legal system. Went to court or jail to interview clients who were denied release to determine if there were challenges to pretrial services assessments regarding employment or ties to the community. Conducted field investigation in San Jose, CA. Followed up with employers/family members to verify clients' claims and put together a bail or motion in appropriate cases. Show less
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Stanford University
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United States
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Higher Education
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700 & Above Employee
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Research Assistant, Emmett Interdisciplinary Program in Environment & Resources
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Jan 2016 - Apr 2016
Stanford CA Worked under Stanford Professor Jamie Jones, biological anthropologist, with his M.D./Ph.D. candidate Laura Bloomfield. Analyzed data collected from 9 Ugandan villages with high HIV burden, and attempted to understand origin and transmission of HIV in this area through spatial/geographic analysis, as well as social and sexual network analysis. Especially focused on sexual network contributions to HIV infection and dissemination, related specifically to gender.
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Stanford University
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United States
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Higher Education
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700 & Above Employee
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American Studies Summer Research Intern
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Jun 2015 - Aug 2015
Stanford, CA Worked with Professor Ari Kelman (Education) through an American Studies research grant. Project formally titled, “Investigation of Jewish music written, performed and recorded under the auspices of Jewish educational facilities and released from 1968 - 1985.” Studied Jewish folk music in the 1960s-1970s and its reflection of and impact on intergenerational conflict and the reshaping of contemporary Jewish movements. Analyzed educational origin and impact of such works… Show more Worked with Professor Ari Kelman (Education) through an American Studies research grant. Project formally titled, “Investigation of Jewish music written, performed and recorded under the auspices of Jewish educational facilities and released from 1968 - 1985.” Studied Jewish folk music in the 1960s-1970s and its reflection of and impact on intergenerational conflict and the reshaping of contemporary Jewish movements. Analyzed educational origin and impact of such works. Digitized large record assortment in order to create online database. Analyzed primary source documents, both written and audio.
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Resident Computer Consultant
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Sep 2014 - Jun 2015
Stanford, CA In-house technical support for 50 students. Educated residents on all aspects of computing at Stanford, consulted with residents on computer-related problems, supported residential computing and residence computer cluster. Worked with a staff of six to create community spirit; supported 50 residents;planned community events; fostered interest in Slavic cultures in conjunction with the Slavic-themed house.
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The Jewish Publication Society (JPS)
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing
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Jun 2014 - Aug 2015
Montclair, NJ Conducted email marketing campaigns to increase readership. Developed extensive Microsoft Excel skills.
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The Gilder Lehrman Institute of American History
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United States
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Non-profit Organizations
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1 - 100 Employee
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Intern
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Jun 2014 - Aug 2014
Greater New York City Area Developed a social media initiative and increased social media presence through use of collection. Assisted in children’s educational programs, organized documents, and edited online database.
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Stanford University
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United States
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Higher Education
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700 & Above Employee
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Resident Assistant
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Sep 2013 - Jun 2014
Stanford, CA Worked with a staff of five resident assistants to support 90-person freshman dormitory. Created, planned and implemented academic, social, and cultural activities. Built community spirit and mentored students in individual and group settings. Developed a health focus by holding workshops and events; raised mental and sexual health awareness.
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Student Assistant
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Oct 2013 - Mar 2014
Stanford, CA Supported Annual Giving Development team. Attended to administrative tasks, communication, mailings, and event planning.
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Tutor
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Dec 2012 - Mar 2013
Montclair, NJ Tutored elementary, middle and high school students in algebra, writing, chemistry, geometry, science, English and French.
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American Express Business
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United States
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Financial Services
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700 & Above Employee
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Intern
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Jul 2012 - Sep 2012
Greater New York City Area Conducted extensive research and developed acquisition tools on competitor products. Synthesized and communicated results in both writing and meeting presentations. Conducted research to improve digital intelligence. Supported executive office.
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Tutor
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Jan 2011 - Sep 2011
Montclair, NJ Tutored high schoolers in calculus, SAT prep, and writing. Helped students achieve outstanding results.
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The Gilder Lehrman Institute of American History
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United States
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Non-profit Organizations
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1 - 100 Employee
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Intern
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Jun 2011 - Aug 2011
Greater New York City Area Assisted in rebuilding online catalogue. Handled documents and artifacts, and helped conduct collection tours for children and teachers.
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Aquatics Instructor and Lifeguard
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Jun 2007 - Aug 2011
Greater New York City Area Taught swimming to children ages 2-6. Ensured safety of children and adults in addition to being responsible for pool, locker room, and facility maintenance.
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New-York Historical Society
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United States
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Museums, Historical Sites, and Zoos
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100 - 200 Employee
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Intern
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May 2011 - Jun 2011
Greater New York City Area Developed teen program about America’s Progressive Movement for Education Office through primary source archival research. Supported Education Office.
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Assistant Teacher
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Sep 2007 - Jun 2011
Montclair, NJ Taught preschool children elementary reading, math, and sensorimotor skills using Montessori ideology.
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Education
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Stanford University
Bachelor of Arts - BA, HISTORY -
Stanford University
Bachelor of Arts (B.A.), History -
Montclair Kimberley Academy