Experience

Growth Faculty

• Australia
• E-Learning Providers
• 1 - 100 Employee

• Business Development Director

  • Oct 2020 - Present

  Responsible for strategic partnerships and APAC sales for Growth Faculty Membership - working closely with and supporting HR, OD, P&C and L&D professionals with online learning solutions hosted by some of the world's greatest thought-leaders, authors and business coaches. Responsible for strategic partnerships and APAC sales for Growth Faculty Membership - working closely with and supporting HR, OD, P&C and L&D professionals with online learning solutions hosted by some of the world's greatest thought-leaders, authors and business coaches.



Property Development & Global Travel

• Career Break

  • Jan 2019 - Oct 2020



CloserStill Media

• United Kingdom
• Events Services
• 300 - 400 Employee

• Marketing Director

  • Jan 2014 - Jan 2019

  Founding member of the marketing department - responsible for multi-faceted marketing campaigns and product development across a portfolio of healthcare and medical exhibitions to meet both company sales and audience targets. Reporting to CEO.• Marketing plan and strategy creation• New product development (launches and brand extensions)• Built and managed relationships with relevant media, associations and strategic partnerships• Budget responsibility across healthcare portfolio exceeding 2m GBP• Managed 8 direct reports, including recruitment and team appraisals• Database management through event registration systems and website• Agency management (web, email, app, design, SEO, DM, print, research, PR etc.)• Target forecasting and board reporting• Ran advisory and steering board meetings to produce conference programmes• Initiated and steered creative for campaigns• Copywriting for direct mails, website, press releases, registration pages• Built online communities to support events all year roundKey achievements• Three-year consecutive win - Marketing Manager of the Year at the Exhibition News Awards 2011-2013• Used delegate feedback to identify and create new feature areas at The Dentistry Show which resulted in an increase of dentists and practice owners (the core attendee) making up over 50% of the audience and a total audience attendance increase +300% YOY• Became an integral member and supporter of the pharmacy community across England, invited to regular Local Pharmaceutical Committee (LPC) meetings as well as events at Public Health England (PHE) to support industry-wide campaign marketing• Decreased cost per visitor acquisition across every healthcare show YOY• Increase NPS for audience satisfaction YOY• Developed the education grant and ‘top-down’ marketing approach which saw buy-in from NHS England and the head of Patient Safety for the UK Show less

• Group Marketing Manager

  • Apr 2011 - Jan 2014

  Managing a portfolio of B2B conference and exhibitions including launching The Dental Technology Showcase, The Clinical Pharmacy Congress, Health + Care, Patient First, Infection Prevention & Control, Trade Days, The OT Show and Therapy Expo

• Marketing Manager

  • Jun 2010 - Apr 2011

  Responsible for The Dentistry Show and The Pharmacy Show marketing



Clear Water Revival Ltd

• United Kingdom
• Architecture and Planning
• 1 - 100 Employee

• Marketing Manager

  • Mar 2009 - Feb 2010

  • Planned and executed national marketing plan including full mix of activities to promote Natural Swimming Pools • Co-ordinated marketing activity for network of partner companies associated with the business, looking at activity on a local geographical level • Updated company web and blog site • Wrote and distributed editorial and press releases to secure both online and in print exposure • Researched, built and managed targeted industry databases for in house activity • Designed html newsletters and direct marketing campaigns • Organised and coordinated local and national industry events Show less



The Sofa Project

• Bristol, England, United Kingdom

• Marketing Communications Manager

  • Oct 2007 - Feb 2009

  Relationship Management • Identifying community partner leads and build database of relevant partners, to establish relationships in order to increase shop footfall and funding avenues • Developing strong business relationships from initial cold call, with various charitable organisations and HAs • Presenting at many public and private sector team meetings to promote SOFA’s work • Attended regional events to represent SOFA and better engage with community Marketing • Updated all marketing material with new branding • Designed and maintained new website • Wrote and distributed press release and e-bulletin communications • Managed all advertising campaigns and budget Show less



Elizabeth Shaw Ltd

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• FMCG Brand Manager

  • Jun 2003 - Sep 2007

  Marketing • Developed and maintained supplier contacts for ongoing marketing, brand, and packaging developments • Created and maintained e-marketing contact database • Assisted with budgeting for future marketing and packaging projects • Planned, managed and reviewed advertising strategy for key brands • Organised PR campaigns in line with brand strategy and web campaigns • Redesigned corporate website to incorporate interactive marketing functionality • Organised brand and company marketing and promotional material • Investigated brand promotional activities and product sampling opportunities • Achieved 11k new members to CRM database within 4 weeks, and 60% response from first DM campaign Manufacturing & NPD • Liaised with onsite production teams for product and packaging development • Communicated with UK and European factories on existing and NPD • Managed all packaging and artwork modifications for co-manufacturing model • Project managed and evaluated all branded NPD (from conception to delivery) • Initiated and developed NPD concepts to increase AYR revenue and develop brand Show less