Lucy Northup

Marketing Director at The Branch Museum of Architecture and Design
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Richmond Region

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Bio

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Experience

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Marketing Director
      • Feb 2023 - Present

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Oct 2019 - Jan 2023

      Owned and optimized all paid and organic marketing channels including Instagram, Facebook, Twitter, YouTube, TikTok, and Patreon, email newsletters, Google search, the Poe Museum website, blog content, and official press releases. Grew the Poe Museum's membership program by 187% through creating personalized experiences and offering benefits to out-of-town members. Led content strategy and developed both written blog posts and graphic assets that drove 100k followers and over 5 million yearly website visitors. Led complete overhaul of museum website leading to a 45% increase in website visitors. Managed relationships with donors, resulting in nearly $1 million worth of monetary and in-kind donations. Show less

  • Donna Price for Supervisor
    • Charlottesville, Virginia Area
    • Freelance Marketing and Design Consultant
      • May 2019 - Oct 2019

      Brought on to increase awareness for underdog candidate, leading the candidate to victory Wrote content and designed graphics for candidate’s social media platforms, including Instagram and Facebook, which led to a positive 10% margin in votes. Led design and production of all printed campaign materials and out of home assets. Brought on to increase awareness for underdog candidate, leading the candidate to victory Wrote content and designed graphics for candidate’s social media platforms, including Instagram and Facebook, which led to a positive 10% margin in votes. Led design and production of all printed campaign materials and out of home assets.

    • Assistant Art Director
      • Jan 2017 - May 2018

      Managed the layout of multiple sections of the internationally-read magazine.Created digital illustrations, edited pictures, and managed branding.Wrote acclaimed articles for the politics section of the magazine.Managed a team of designers to produce consistent and high-quality visuals.

    • Assistant Art Director
      • Jan 2017 - 2017

    • United States
    • Facilities Services
    • 1 - 100 Employee
    • Vice President of Public Relations
      • Sep 2016 - Sep 2017

      Owned and managed all social media accounts for the Eta Chi Chapter of Kappa Delta. Planned and implemented several events involving hundreds of guests. Managed an annual budget. Promoted fundraising events that raised thousands of dollars for Prevent Child Abuse America. Owned and managed all social media accounts for the Eta Chi Chapter of Kappa Delta. Planned and implemented several events involving hundreds of guests. Managed an annual budget. Promoted fundraising events that raised thousands of dollars for Prevent Child Abuse America.

    • United States
    • Research Services
    • 1 - 100 Employee
    • Social Media and Marketing Intern
      • Jun 2017 - Aug 2017

      Owned and optimized all paid and organic marketing channels including Instagram, Constant Contact, and the website which amassed an audience of over 10k. Conducted surveys of constituents and analyzed data to create reports for the marketing team. Owned and optimized all paid and organic marketing channels including Instagram, Constant Contact, and the website which amassed an audience of over 10k. Conducted surveys of constituents and analyzed data to create reports for the marketing team.

  • Elon Pendulum
    • 130 N. Williamson Ave, Elon, N.C.
    • Design Team Member
      • Dec 2015 - Dec 2016

      Managed layout design for the weekly edition on Elon University's newspaper, the Pendulum. Created illustrations, infographics, and text design for multiple sections of the newspaper. Managed layout design for the weekly edition on Elon University's newspaper, the Pendulum. Created illustrations, infographics, and text design for multiple sections of the newspaper.

Education

  • Elon University
    Bachelor's degree, Communication Design
    2015 - 2019
  • Albemarle High School
    2011 - 2015

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