Lucy Manning
Junior Brand Manager at BR Marketing- Claim this Profile
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Bio
Credentials
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Google Analytics for Beginners
Google Operations CenterJan, 2022- Nov, 2024
Experience
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BR Marketing Ltd
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Ireland
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Consumer Services
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1 - 100 Employee
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Junior Brand Manager
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Nov 2022 - Present
- Translate brand strategy into actionable activation plans across a portfolio of 16 brands. - Develop and coordinate yearly and rolling monthly marketing calendar with clear KPIs. - Align closely with commercial team and Head of Healthcare to deliver plans for key retailer activations both in store and online. - Coordinate and manage trade/consumer events or sponsorships. - Evaluate brand performance against agreed measures/goals, to track effectiveness and ROI of activations, to ensure continuous improvement in brand promotion and investment of budget. - Create regular performance reviews for presentation to internal and external stakeholders. - Develop all brand decks and toolkits, ensuring all brand information and insights are current, to support sales team in presenting to customers. - Design and create multimedia social assets, aligning with brand guidelines, using Canva and Adobe Creative Suite. - Brief and support field sales team monthly on retailer programming and objectives of activations. - Manage and track brand activation spend against budget. - Analyse sales data across Microsoft Power BI and business partner EPOS data. Show less
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The Ballymore Inn
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Ireland
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Restaurants
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1 - 100 Employee
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Supervisor
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May 2022 - Nov 2022
- Managing a robust, cross-functional team, while also training new employees. - Communicating effectively with other staff members in a fast-paced, dynamic environment. - Resolving customer disputes promptly to prevent escalation. - Independent thinking and initiative. - Managing a robust, cross-functional team, while also training new employees. - Communicating effectively with other staff members in a fast-paced, dynamic environment. - Resolving customer disputes promptly to prevent escalation. - Independent thinking and initiative.
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Trattoria Magnetti
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Galway, County Galway, Ireland
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Marketing Executive
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Sep 2021 - Jul 2022
- Conducted in-depth market research and analysis to create a proposal for the re-brand of the company. - Presentation of proposals to the senior management and business owners. - Creation and implementation of multichannel marketing strategies across various social platforms. - Monitering and reporting of marketing strategy success to provide actional business intelligence. - Conducted in-depth market research and analysis to create a proposal for the re-brand of the company. - Presentation of proposals to the senior management and business owners. - Creation and implementation of multichannel marketing strategies across various social platforms. - Monitering and reporting of marketing strategy success to provide actional business intelligence.
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University of Limerick
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Ireland
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Higher Education
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700 & Above Employee
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Level 1 IT Support
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Jan 2020 - Sep 2020
- IT help desk support in areas such as Microsoft Exchange, network and connectivity issues. - Cross-functional team collaboration in fast-paced environment to resolve client issues. - Account database management. - Implemented obselete account directory, resulting in enhance functionality and reduced operating costs. - Adapting to remote working during Covid-19. - Strategic planning of informative social media campaigns and creating all required content of various mediums. - IT help desk support in areas such as Microsoft Exchange, network and connectivity issues. - Cross-functional team collaboration in fast-paced environment to resolve client issues. - Account database management. - Implemented obselete account directory, resulting in enhance functionality and reduced operating costs. - Adapting to remote working during Covid-19. - Strategic planning of informative social media campaigns and creating all required content of various mediums.
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The Ballymore Inn
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Kildare, Ireland
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Senior Waitress
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Mar 2015 - Dec 2019
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SportsJobs.ie
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Spectator Sports
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Sales and Social Media Administrator
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Jun 2019 - Aug 2019
- Managing the businesses digital channels (Twitter, Facebook, website). - Using Hootsuite to schedule posts across social media platforms. - Co-ordinate sales with new and existing customers. - Create and distribute accurate, timely high-value invoices via Big Red Cloud software. - Daily webpage editing of job listings for the company site. - Managing the businesses digital channels (Twitter, Facebook, website). - Using Hootsuite to schedule posts across social media platforms. - Co-ordinate sales with new and existing customers. - Create and distribute accurate, timely high-value invoices via Big Red Cloud software. - Daily webpage editing of job listings for the company site.
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Education
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National University of Ireland, Galway
Master's degree, Digital Marketing -
University of Limerick
Bachelor of Commerce - BCom, Marketing