Lucy Lee

Director at PurplePatch
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Contact Information
Location
Sydney, AU
Languages
  • English -

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Bio

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5.0

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Sarah Appleby

Lucy thrives on discomfort and there is no task that she is unwilling to sink her teeth into, from the creation and delivery of learning content to the creation of Playbooks, Lucy consistently delivers. Lucy is a loyal and committed team member who is unafraid to ask why, to give and receive feedback, and always brings humour into every conversation. I look forward to the day when Lucy and I will work together again.

Robert Hotchin

I loved working with Lucy. I only had her supporting my org for a short period of time - but the value she offered in that period was insurmountable. We were in a period of high growth and we asked an awful lot of Lucy, she did not blink an eye and went about her work with complete care and excellence. Strengths: Passion - she loves helping people better themselves. You can tell that she really cares for the people she enables and puts all her care and attention into helping them grow. Learn - more than anything, I love Lucy's thirst for learning. She spent so much time quizzing me on why and how we approached things the way we did. Not to push back, but to better understand and therefore better herself. Energy - Lucy's energy is infectious. When she's in the room, everyone is more engaged - wether she's leading the session or not. I can't wait to see where Lucy's career ends up. I just hope I have many more opportunities to work alongside her. Rob

Kevin Ackhurst

Lucy provides energy, enthusiasm and commitment to the roles she takes on. She is both a great sales person as well as an excellent sales coach. She has a passion for enablement as indicated by the path she took after leaving HubSpot. I enjoyed the opportunity to work with Lucy.

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Credentials

  • Go1 Account Executive Onboarding
    Go1
    Jul, 2022
    - Sep, 2024
  • Sandler
    Sandler
    Jul, 2022
    - Sep, 2024
  • Go1 Sales Development Representative Onboarding
    Go1
    Jan, 2022
    - Sep, 2024
  • Building High-Performance Teams
    LinkedIn
    Oct, 2021
    - Sep, 2024
  • Instructional Design: Adult Learners
    LinkedIn
    Oct, 2021
    - Sep, 2024
  • Instructional Design: Needs Analysis
    LinkedIn
    Oct, 2021
    - Sep, 2024
  • Meeting Facilitation
    LinkedIn
    Oct, 2021
    - Sep, 2024
  • Workshop Facilitation
    LinkedIn
    Oct, 2021
    - Sep, 2024
  • Resilience Coach
    HubSpot
    Aug, 2021
    - Sep, 2024
  • Sandler Sales Skills Foundation Workshop
    Sandler Training
    Oct, 2020
    - Sep, 2024
  • Email Marketing Certified
    HubSpot
    Aug, 2020
    - Sep, 2024
  • Inbound Marketing Certified
    HubSpot
    Aug, 2020
    - Sep, 2024
  • Inbound Sales Certified
    HubSpot
    Jul, 2020
    - Sep, 2024
  • Marketing Software Certified
    HubSpot
    Aug, 2020
    - Sep, 2024
  • Hubspot Sales Software Certified
    HubSpot
    Jul, 2020
    - Sep, 2024
  • Level 3 Advanced Personal Trainer
    Lifetime Training
  • Level 3 Resisdential Letting and Property Management
    ARLA Propertymark
  • Level 3 Scotland Foundations Letting Course
    The National Approved Letting Scheme

Experience

    • India
    • IT Services and IT Consulting
    • Director
      • Sep 2023 - Present

      PurplePatch deliver best in class Sales Enablement Consulting, Coaching, and Training to ensure sales teams are armed with the right knowledge, tools, and processes to maximize every sales opportunity. PurplePatch deliver best in class Sales Enablement Consulting, Coaching, and Training to ensure sales teams are armed with the right knowledge, tools, and processes to maximize every sales opportunity.

    • Australia
    • Professional Training and Coaching
    • Founder
      • Aug 2021 - Present

      If you’ve ever wanted to learn how to increase your conversion rates, close more deals, and sell more stuff in less time then you’ve come to the right place. Our sales training series will teach you everything you need to know about getting people to do what you want them to do. If you’ve ever wanted to learn how to increase your conversion rates, close more deals, and sell more stuff in less time then you’ve come to the right place. Our sales training series will teach you everything you need to know about getting people to do what you want them to do.

    • E-Learning Providers
    • 400 - 500 Employee
    • APAC Sales Enablement Manager
      • Jul 2022 - Oct 2023

      • Deliver live dynamic and interactive enablement experiences, via a variety of modalities and technologies, at all stages of the employee lifecycle, from onboarding, to development, to skills mastery •Perform detailed needs assessments in collaboration with the broader enablement team and Sales Leadership to determine training needs and skills gaps •Build and manage quarterly enablement plans and calendars •Develop, manage, and collect data that contributes to monitoring the… Show more • Deliver live dynamic and interactive enablement experiences, via a variety of modalities and technologies, at all stages of the employee lifecycle, from onboarding, to development, to skills mastery •Perform detailed needs assessments in collaboration with the broader enablement team and Sales Leadership to determine training needs and skills gaps •Build and manage quarterly enablement plans and calendars •Develop, manage, and collect data that contributes to monitoring the performance of enablement programs Partner with Sales, SDR, and Customer Success to identify and prioritize Sales focused enablement needs like Onboarding, Sales skills development, Assessments, Kick-offs and Continuing Enablement •Support the successful onboarding of new hires to decrease ramp times •Coaching and training of Sales Managers to reinforce Sales Enablement initiatives •Partner with external sales tool providers to maintain deep knowledge of tools and software and how they can be facilitated to improve sales / identify optimisation Reinforcement and ongoing training / certifications for new product releases, messaging / positioning in the market, and ad hoc campaigns •Collaborate with cross functional partners to ensure the communication of key and critical information is cascaded down to sales

    • Global SDR Sales Enablement Manager
      • Nov 2021 - Jul 2022

      • Partnering with SDR Managers globally • Build and execute a vision that accelerates Go1’s sales excellence in the Sales Development Reps organization • Design and implement comprehensive onboarding and ongoing Sales Development Rep training programs. • Connect the dots between Demand Generation, Product Marketing, and Sales. • Work closely with Rev Ops and Sales leadership to determine KPIs. • Deliver live dynamic and interactive enablement experiences, via a variety of… Show more • Partnering with SDR Managers globally • Build and execute a vision that accelerates Go1’s sales excellence in the Sales Development Reps organization • Design and implement comprehensive onboarding and ongoing Sales Development Rep training programs. • Connect the dots between Demand Generation, Product Marketing, and Sales. • Work closely with Rev Ops and Sales leadership to determine KPIs. • Deliver live dynamic and interactive enablement experiences, via a variety of modalities and technologies, at all stages of the employee lifecycle, from onboarding to development, to skills master

    • United States
    • Software Development
    • 700 & Above Employee
    • Sales Team Lead
      • Oct 2021 - Nov 2021

    • Senior Growth Specialist Small Business
      • Apr 2021 - Nov 2021

    • Growth Specialist
      • Aug 2020 - Mar 2021

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Recruitment Consultant
      • Feb 2020 - May 2020

      We are an independent Recruitment Agency based in Surry Hills, Sydney. We have been operating since 2005. We employ only Senior Consultants and work with highly regarded employers. Recruitment is a competitive Business, you need to stand out. We are proud to be different. We work extensively with both State and Federal Government Departments as well as within Financial Services and Consulting. IT&T: We work across all industry sectors within the IT&T Sector. Particular areas of… Show more We are an independent Recruitment Agency based in Surry Hills, Sydney. We have been operating since 2005. We employ only Senior Consultants and work with highly regarded employers. Recruitment is a competitive Business, you need to stand out. We are proud to be different. We work extensively with both State and Federal Government Departments as well as within Financial Services and Consulting. IT&T: We work across all industry sectors within the IT&T Sector. Particular areas of specialization include: BIG Data & Data Analytics, Infrastructure, EAI & EIM, BI/DW, Development, Testing and SAP. Government; TRS is an approved supplier to NSW Government via the CWS Panel - We are the 8th Largest supplier on CWS panel,- there are currently over 300 other competing registered suppliers. Advertising & Media: Specialities include; All things Digital, Technologists, Account Services, Senior Appointments and Finance. Marketing: Our core speciality in this sector is Digital & On-Line Marketing, with a particular focus on SEO & SEM. TRS has the ability to help international candidates to Australia - we provide relocation advice and have the capability to sponsor for internal roles. see less Show less We are an independent Recruitment Agency based in Surry Hills, Sydney. We have been operating since 2005. We employ only Senior Consultants and work with highly regarded employers. Recruitment is a competitive Business, you need to stand out. We are proud to be different. We work extensively with both State and Federal Government Departments as well as within Financial Services and Consulting. IT&T: We work across all industry sectors within the IT&T Sector. Particular areas of… Show more We are an independent Recruitment Agency based in Surry Hills, Sydney. We have been operating since 2005. We employ only Senior Consultants and work with highly regarded employers. Recruitment is a competitive Business, you need to stand out. We are proud to be different. We work extensively with both State and Federal Government Departments as well as within Financial Services and Consulting. IT&T: We work across all industry sectors within the IT&T Sector. Particular areas of specialization include: BIG Data & Data Analytics, Infrastructure, EAI & EIM, BI/DW, Development, Testing and SAP. Government; TRS is an approved supplier to NSW Government via the CWS Panel - We are the 8th Largest supplier on CWS panel,- there are currently over 300 other competing registered suppliers. Advertising & Media: Specialities include; All things Digital, Technologists, Account Services, Senior Appointments and Finance. Marketing: Our core speciality in this sector is Digital & On-Line Marketing, with a particular focus on SEO & SEM. TRS has the ability to help international candidates to Australia - we provide relocation advice and have the capability to sponsor for internal roles. see less Show less

    • United Kingdom
    • Staffing and Recruiting
    • 700 & Above Employee
    • Consultant - Procurement, Supply Chain & Operations
      • Aug 2019 - Jan 2020

      Robert Walters plc is one of the world’s leading specialist professional recruitment consultancies and focuses on placing high calibre professionals into permanent, contract and temporary positions at all levels of seniority. The New Zealand business recruits across the Accountancy and Finance, Banking, HR, IT, Legal, Procurement & Supply Chain, Sales & Marketing and Secretarial & Business Support fields. Established in 1985 the Group has built a global presence of 53 offices spanning 24… Show more Robert Walters plc is one of the world’s leading specialist professional recruitment consultancies and focuses on placing high calibre professionals into permanent, contract and temporary positions at all levels of seniority. The New Zealand business recruits across the Accountancy and Finance, Banking, HR, IT, Legal, Procurement & Supply Chain, Sales & Marketing and Secretarial & Business Support fields. Established in 1985 the Group has built a global presence of 53 offices spanning 24 countries Show less Robert Walters plc is one of the world’s leading specialist professional recruitment consultancies and focuses on placing high calibre professionals into permanent, contract and temporary positions at all levels of seniority. The New Zealand business recruits across the Accountancy and Finance, Banking, HR, IT, Legal, Procurement & Supply Chain, Sales & Marketing and Secretarial & Business Support fields. Established in 1985 the Group has built a global presence of 53 offices spanning 24… Show more Robert Walters plc is one of the world’s leading specialist professional recruitment consultancies and focuses on placing high calibre professionals into permanent, contract and temporary positions at all levels of seniority. The New Zealand business recruits across the Accountancy and Finance, Banking, HR, IT, Legal, Procurement & Supply Chain, Sales & Marketing and Secretarial & Business Support fields. Established in 1985 the Group has built a global presence of 53 offices spanning 24 countries Show less

    • United Kingdom
    • Real Estate
    • 1 - 100 Employee
    • Lettings Training Manager
      • Aug 2018 - Jul 2019

      - Develop, maintain and improve the training modules delivered to all personal in line with the culture and business growth - Run the training department to ensure consistency and business growth - Responsible for delivering both class room and field-based training for all areas of the business - To support regional directors, Property Manager and valuers in developing their business through growth and retention - Work within the Management team providing first class training and… Show more - Develop, maintain and improve the training modules delivered to all personal in line with the culture and business growth - Run the training department to ensure consistency and business growth - Responsible for delivering both class room and field-based training for all areas of the business - To support regional directors, Property Manager and valuers in developing their business through growth and retention - Work within the Management team providing first class training and development to meet business needs - Continuously work towards the strategy of the business - Conduct field business visits as and when required - Prepare, promote and update a set of training principles to ensure continuous development - Work from case studies of success in terms of business growth, team building and income - To prepare and organize electronic files for all materials used - Work with the HR, Compliance and Operations on all people related matters from hire to retire

    • Local Property Expert
      • Mar 2018 - Jul 2019

      - Dedicated postcode-defined territory, which you will build and grow - Purplebricks’ investment in marketing, technology and infrastructure to help you deliver an exceptional customer experience from start to finish. You’ll get unrivalled support from our highly experienced HQ functions including from Central Property, Seller's Concierge, Home Purchase and Post Sales teams - Support buyers and vendors throughout their entire journey with Purplebricks, ensuring they receive the best… Show more - Dedicated postcode-defined territory, which you will build and grow - Purplebricks’ investment in marketing, technology and infrastructure to help you deliver an exceptional customer experience from start to finish. You’ll get unrivalled support from our highly experienced HQ functions including from Central Property, Seller's Concierge, Home Purchase and Post Sales teams - Support buyers and vendors throughout their entire journey with Purplebricks, ensuring they receive the best possible service - Provide an honest valuation of the property that meets the needs and expectations of the customer. - Manage vendors and buyers from start to finish

    • United Kingdom
    • Real Estate
    • 1 - 100 Employee
    • Regional Valuer Property Manager
      • Feb 2015 - Mar 2018

      • Valuing residential properties all over the south west of England • Building comparable evidence to support valuation • Self management of my own diary - After each site visit liaise with head office - Attending 20+ property site visits per week -Ensuring a high conversion rate from site visit to instruction -Cross selling of financial services and preferred conveyancing companies - Listing 25+ Properties a month -Building £100,000 pipeline in 7 months • Valuing residential properties all over the south west of England • Building comparable evidence to support valuation • Self management of my own diary - After each site visit liaise with head office - Attending 20+ property site visits per week -Ensuring a high conversion rate from site visit to instruction -Cross selling of financial services and preferred conveyancing companies - Listing 25+ Properties a month -Building £100,000 pipeline in 7 months

    • United States
    • Health, Wellness & Fitness
    • 700 & Above Employee
    • General Manager
      • Oct 2015 - Mar 2016

      1) Sales: Achieve new member, total membership and income targets, in particular: a. Drive best practice for dealing with initial sales enquiries and/or visits to the club of prospective members, ensuring the positive promotion of Anytime Fitness at all times. - Managing your staff on the correct and most suitable sales process required, depending upon the customer circumstances and club promotions at the time. d. Manage, constantly develop and improve membership referral schemes in the… Show more 1) Sales: Achieve new member, total membership and income targets, in particular: a. Drive best practice for dealing with initial sales enquiries and/or visits to the club of prospective members, ensuring the positive promotion of Anytime Fitness at all times. - Managing your staff on the correct and most suitable sales process required, depending upon the customer circumstances and club promotions at the time. d. Manage, constantly develop and improve membership referral schemes in the pursuit of warm calling. - Provide leadership, guidance and support on all income streams of the business as and when required, ensuring problem areas are addressed if income and or membership numbers appear not to be achieving pre-defined goals. h. Develop a cost effective corporate membership program aimed at local businesses and customer groups, such as students, then ensure maximum membership numbers at target membership prices i. Achieve minimum KPIs as follows- in - Relevant number of sales achieved per day- according to overall club sales target. Show less 1) Sales: Achieve new member, total membership and income targets, in particular: a. Drive best practice for dealing with initial sales enquiries and/or visits to the club of prospective members, ensuring the positive promotion of Anytime Fitness at all times. - Managing your staff on the correct and most suitable sales process required, depending upon the customer circumstances and club promotions at the time. d. Manage, constantly develop and improve membership referral schemes in the… Show more 1) Sales: Achieve new member, total membership and income targets, in particular: a. Drive best practice for dealing with initial sales enquiries and/or visits to the club of prospective members, ensuring the positive promotion of Anytime Fitness at all times. - Managing your staff on the correct and most suitable sales process required, depending upon the customer circumstances and club promotions at the time. d. Manage, constantly develop and improve membership referral schemes in the pursuit of warm calling. - Provide leadership, guidance and support on all income streams of the business as and when required, ensuring problem areas are addressed if income and or membership numbers appear not to be achieving pre-defined goals. h. Develop a cost effective corporate membership program aimed at local businesses and customer groups, such as students, then ensure maximum membership numbers at target membership prices i. Achieve minimum KPIs as follows- in - Relevant number of sales achieved per day- according to overall club sales target. Show less

    • Senior Sales Consultant
      • Apr 2014 - Nov 2014

      • Top sales consultant in Next Generation in Australia and New Zealand. • Premium health and racquets club. Currently driving a revenue of over $70,000 a month into the club as an individual. • Selling 60% of the club target consistently. • Close rate of over 75% consistently • Working in direct sales towards attainable targets independently and as a a team. • Building monthly sales plans • Top sales consultant in Next Generation in Australia and New Zealand. • Premium health and racquets club. Currently driving a revenue of over $70,000 a month into the club as an individual. • Selling 60% of the club target consistently. • Close rate of over 75% consistently • Working in direct sales towards attainable targets independently and as a a team. • Building monthly sales plans

    • France
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Sales Consultant
      • Jan 2014 - Apr 2014

      • Driving 48% of the clubs revenue individually for my entire time in this role. • First direct sales role skills. I found my natural ability to build rapport with people of all different backgrounds worked hand in hand with achieving targets. • Working with KPIs in a very target driven club where I found I thrived under the pressure. • Driving 48% of the clubs revenue individually for my entire time in this role. • First direct sales role skills. I found my natural ability to build rapport with people of all different backgrounds worked hand in hand with achieving targets. • Working with KPIs in a very target driven club where I found I thrived under the pressure.

    • United Kingdom
    • Environmental Services
    • 700 & Above Employee
    • Duty Manager / Personal Trainer
      • May 2013 - Oct 2013

      • Created 1:1 personal training and boot camp fitness programs. • Built a client base of 15 dedicated professionals, primed to reach their fitness goals. • Responsible for opening & closing the gym as a key holder. • Displayed strong leadership qualities and positive attitude for success • Created 1:1 personal training and boot camp fitness programs. • Built a client base of 15 dedicated professionals, primed to reach their fitness goals. • Responsible for opening & closing the gym as a key holder. • Displayed strong leadership qualities and positive attitude for success

    • United Kingdom
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Reception / Children Coach
      • Jul 2011 - Jun 2013

      • Children's coach, running core sports and showing aptitude when managers where not available to run the department efficiently and safely. • Learning reception and taking on the core values of the business. • Adapting and learning systems and data bases was critical in my development as I learnt all about the company and learnt to work to brand standards in whichever department I was working in. • I attained both level 2 gym instructors and level 3 personal training qualifications… Show more • Children's coach, running core sports and showing aptitude when managers where not available to run the department efficiently and safely. • Learning reception and taking on the core values of the business. • Adapting and learning systems and data bases was critical in my development as I learnt all about the company and learnt to work to brand standards in whichever department I was working in. • I attained both level 2 gym instructors and level 3 personal training qualifications whilst working in the company. Show less • Children's coach, running core sports and showing aptitude when managers where not available to run the department efficiently and safely. • Learning reception and taking on the core values of the business. • Adapting and learning systems and data bases was critical in my development as I learnt all about the company and learnt to work to brand standards in whichever department I was working in. • I attained both level 2 gym instructors and level 3 personal training qualifications… Show more • Children's coach, running core sports and showing aptitude when managers where not available to run the department efficiently and safely. • Learning reception and taking on the core values of the business. • Adapting and learning systems and data bases was critical in my development as I learnt all about the company and learnt to work to brand standards in whichever department I was working in. • I attained both level 2 gym instructors and level 3 personal training qualifications whilst working in the company. Show less

Education

  • The Woodroffe School
    2002 - 2007

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