Experience

Mark Anthony Brands International

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Assistant Brand Manager RTD Innovation - White Claw, Mikes Hard Lemonade, Cayman Jack

  • Mar 2022 - Present

  Responsible for leading renovation projects and supporting innovation across White Claw, Mikes Hard Lemonade, Cayman Jack, MXD and New to World brands for the US market at Mark Anthonys Global Headquarters in Dublin. Responsible for leading renovation projects and supporting innovation across White Claw, Mikes Hard Lemonade, Cayman Jack, MXD and New to World brands for the US market at Mark Anthonys Global Headquarters in Dublin.



Biogen

• United States
• Biotechnology Research
• 700 & Above Employee

• Associate Product Manager

  • Sep 2021 - Mar 2022

  Biogen is a biotech in the neuroscience space. Working primarily across two therapy areas, Multiple Sclerosis and Alzheimer's Disease, I supported and lead marketing activities within the Irish affiliate reporting to the Associate Directors for MS and AD.

• Marketing Graduate

  • Sep 2020 - Sep 2021



Marketing Development Practice

• Ireland
• Advertising Services
• 1 - 100 Employee

• Marketing Advisor

  • Sep 2019 - Aug 2020

  The Marketing Development Programme operates as a commercial marketing agency based out of the UCD Michael Smurfit Graduate Business School. It builds on the background of 27 of the top graduates Ireland in an active learning MSc programme, and involves working on multiple commercial projects for some of Ireland’s top companies within a broad range of industries. All projects and account management undertaken in the Marketing Development Programme aims to deliver exceptional work to the client through clear insights and reporting - we proactively communicate project success, performance and recommendations with the client, and manage CRM through Salesforce on a day to day basis. Learning in the programme is focused on professional development and includes areas covering client management from an agency and client side, time management, leadership, negotiation and teamwork. The programme also includes seminars as well as course modules in Strategic Marketing, Marketing Research, Digital Marketing and Brand Management. Show less



Wexford Craft Cocktails

• Ireland
• Food & Beverages

• Co-Founder

  • May 2020 - Jul 2020

  Co-founded a start up selling convenient pre-mixed cocktails available for collection from Foleys Bar Newbawn during the Covid-19 pandemic. Managed and tracked budgets, dealt with customer queries, liaised with suppliers, co-ordinated production, developed products and managed social media marketing activities achieving average sales of 125+ bottles per week (€7,000) for May and June 2020. Co-founded a start up selling convenient pre-mixed cocktails available for collection from Foleys Bar Newbawn during the Covid-19 pandemic. Managed and tracked budgets, dealt with customer queries, liaised with suppliers, co-ordinated production, developed products and managed social media marketing activities achieving average sales of 125+ bottles per week (€7,000) for May and June 2020.



Irish Point to Point Services (p2p.ie)

• Kilmeague

• Marketing Intern

  • Feb 2019 - Jun 2019

  Irish Point to Point Services is responsible for promoting the grass-roots of horse racing in Ireland. Created content (article writing, promotional videos and social content) in line with the digital marketing strategy. Irish Point to Point Services is responsible for promoting the grass-roots of horse racing in Ireland. Created content (article writing, promotional videos and social content) in line with the digital marketing strategy.



IPGT

• Travel Arrangements
• 1 - 100 Employee

• Event Manager

  • Aug 2018 - Aug 2018

  Assisted the CEO in hosting the Irish Distillers Golf Cup for Jameson Senior Executives and their global clients at Adare Manor, Ballybunion Golf Course, Tralee Golf Course and The K Club. Assisted the CEO in hosting the Irish Distillers Golf Cup for Jameson Senior Executives and their global clients at Adare Manor, Ballybunion Golf Course, Tralee Golf Course and The K Club.



Tattersalls Ireland

• Spectator Sports
• 1 - 100 Employee

• Marketing and Promotions Coordinator Intern

  • Jun 2017 - Aug 2017

  Tattersalls Ireland are the leading bloodstock auctioneers in Ireland renowned for selling top class national hunt and flat horses across the world. Promoted the Tattersalls Horse Trials and Country Fair (32,500 exhibitors) and the Tattersalls July Show (€20,000 raised in aid of St Francis Hospice) through across the major social media platforms. Worked directly with the senior marketing manager redesigning the Tattersalls Horse Trials and Country Fair website and the Tattersalls July Show website (www.tatts.ie, www.tattsjulyshow.ie). Sole responsibility for the management and co-ordination of the Tattersalls July Horse Show shopping village comprising in excess of 20 individual retail and trade stands. Activities also included sourcing businesses and retail outlets to purchase the retail stands in the shopping village. Show less