Lucy Hagerup-Labrosse

Publicity and Social Media Coordinator at Looters Radar
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Skills

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Credentials

  • Hootsuite Platform Certification
    Hootsuite
    Dec, 2021
    - Oct, 2024

Experience

  • Looters Radar
    • Canada
    • Musicians
    • 1 - 100 Employee
    • Publicity and Social Media Coordinator
      • Jan 2023 - Present

      • Label Clients include: Metal Blade Records, Hopeless Records, Spinefarm Records, Artoffact Records, Century Media Records • Independent Looters Clients include: Red Cain, Steel Panther, Vilivant, Ancient Teeth • Label Clients include: Metal Blade Records, Hopeless Records, Spinefarm Records, Artoffact Records, Century Media Records • Independent Looters Clients include: Red Cain, Steel Panther, Vilivant, Ancient Teeth

  • Annex Social
    • United States
    • Software Development
    • 1 - 100 Employee
    • Publicity, Event, and Social Media Manager
      • Jul 2022 - Present

      • Coordinating and managing live music events, assisting in the booking of acts, and overseeing on-site production. • Designing catered promotional and social media campaigns in order to drive traffic to and build awareness of the restaurant. • Social media community management, engagement, and influencer relations. • Content ideation, creation, design, and management of all social media accounts, with a focus on Instagram. • Website design, management, and content writing. • Planning, liaising with and reporting results to clients.

  • The Million Reasons
    • Band Manager and Content Consultant
      • Mar 2022 - Present

      • Booking and management of concerts, press meetings, managing member schedules and budgets. • Liaising with and coordinating on-site contacts, regulation management, and overseeing operational aspects of events. • Building lasting relationships with industry contacts such as booking agents, venues, etc. Growing the network and utilizing all connections while consistently scouting for new collaborators. • Liaising and maintaining relationships with record labels, venues, and other industry contacts. Internal and external communications management. • Coordination of interviews and photoshoots, etc. Monitoring of all online press related to the artists. Circulation of music and videos to appropriate outlets. • Maintaining a positive image for artists, reflected through online presence, all communications with fans, media and prospective collaborators, etc. • Strategic marketing of album releases and tours with emphasis on a content calendar to maximize exposure and leverage collaborative partnerships. • Content creation, consultation, and social media management.

  • NKPR
    • Canada
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations and Social Media Intern
      • Aug 2022 - Jan 2023

      • Researching/compiling targeted media lists of traditional journalists and social media influencers. Media and influencer relations. • Writing materials including pitches, press releases, speeches, media alerts, etc. • Assisting with coordination of many accounts and working across two sectors of the agency, I am responsible for the planning and follow through of both public relations and social media marketing projects, supporting the teams in ensuring all client initiatives are met, and prioritized effectively. • Event support, including the creation of event marketing and management materials, invitations and RSVP management, venue and vendor sourcing and coordination, on-site production support, and more. • Internal communications and active account reporting.

  • rock-it promotions, inc.
    • Canada
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Publicity Intern
      • May 2022 - Aug 2022

      Brands/Clients in my direct scope include RBCxMusic, JUNOs, Dr. Martens, Knix, Peloton, Sun Bum, Babbel and Distrikt461 (Rabbit! Rabbit! Rabbit!, Subdivision, Second Floor Events, SPIN) • Fostering existing and building new relationships with media and other industry contacts to push client initiatives forward. • Crafting original pitches and engaging journalists/influencers to secure positive client coverage. • Supporting client relationships, performing research, and reporting PR results daily. • Researching and compiling targeted media lists and pitching stories to local and national media. • Implementing strategies and organizing logistics for product and influencer campaigns. • Organizing media tours and influencer experiences to elevate client coverage. • Fostering influencer relationships, driving the creation of positive social media content. • Writing and editing a variety of internal and external communication materials. • Drafting content for social media channels successfully promoting client campaigns. • Supporting the operation and execution of client events to maximize publicity and media coverage.

  • Hounds of Anubis
    • Publicist and Band Manager
      • Nov 2021 - Aug 2022

      Publicist • Extensive planning, following through to careful execution of campaigns promoting all releases through the circulation of press kits and communications with media and online personalities on a consistently updated roster of contacts. • Maintaining a positive image for the band, reflected in all communications with fans, media, prospective collaborators, etc. • Utilizing social media (Instagram, Twitter, Facebook) to manage the band’s online presence. Manager • Booking and coordination of performances • Strategic marketing of album releases and tours with emphasis on content calendar to maximize exposure and leverage collaborative partnerships. • Building lasting relationships with industry contacts such as booking agents, venues, etc. Growing the network and utilizing all connections while consistently scouting for new collaborators. • Meticulous schedule management for all members, coordination of on-site contacts, regulation management, and overseeing of all operational aspects of events.

  • Dog Spelled Backwards
    • Publicist and Band Manager
      • Oct 2019 - Nov 2021

      Publicist • Extensive planning, following through to careful execution of campaigns promoting all releases through the circulation of press kits and communications with media and online personalities on a consistently updated roster of contacts. • Maintaining a positive image for the band, reflected in all communications with fans, media, prospective collaborators, etc. • Utilizing social media (Instagram, Twitter, Facebook) to manage the band’s online presence. Manager • Booking and management of concerts, press meetings, managing member schedules and budgets. • Strategic marketing of releases to maximize exposure and leverage collaborative partnerships. • Building lasting relationships with industry contacts such as booking agents, venues, etc. Growing the network and utilizing all connections while consistently scouting for new collaborators. • Meticulous schedule management for all members, coordination of on-site contacts, regulation management, and overseeing of all operational aspects of events.

  • The Rock Source Magazine
    • Music Journalist, Photographer, Editor
      • Feb 2019 - Sep 2021

      • Copy editing and publishing, maintaining editorial standards and upholding best practices in all internal and external communications. • Building lasting relationships with publicists and events management companies. • Extensive use of WordPress including the administrative dashboard • Capturing high-quality photographs and producing compelling recaps of live concerts. • Copy editing and publishing, maintaining editorial standards and upholding best practices in all internal and external communications. • Building lasting relationships with publicists and events management companies. • Extensive use of WordPress including the administrative dashboard • Capturing high-quality photographs and producing compelling recaps of live concerts.

  • Lifetouch
    • United States
    • Photography
    • 700 & Above Employee
    • Photographer
      • Aug 2020 - Feb 2021

      • Used precision in handling top-grade industry-level lighting equipment while executing photoshoots to produce student portraits. • Careful management of internal client filing system, CMS, and storing and filing/submitting of disks. • Dressing and styling of clients and maintenance of props and set, while managing the direction of the photoshoots and overseeing covid regulations. • Direction and management of students of all ages, teachers, and other faculty members • High-quality lighting and backdrop use, assembly, and disassembly • Independent contractor, personal transportation of equipment

  • S.K.A.
    • India
    • Publicist
      • 2020 - 2021

      • Extensive planning, following through to careful execution of campaigns promoting all releases through the circulation of press kits and communications with media and online personalities on a consistently updated roster of contacts. • Maintaining a positive image for the band, reflected in all communications with fans, media, prospective collaborators, etc. • Utilizing social media (Instagram, Facebook) to manage the band’s online presence. • Extensive planning, following through to careful execution of campaigns promoting all releases through the circulation of press kits and communications with media and online personalities on a consistently updated roster of contacts. • Maintaining a positive image for the band, reflected in all communications with fans, media, prospective collaborators, etc. • Utilizing social media (Instagram, Facebook) to manage the band’s online presence.

  • The Spill Magazine
    • Canada
    • Musicians
    • 1 - 100 Employee
    • Music Journalist
      • Jul 2016 - 2021

      • Extensive preparation and research prior to conducting interviews with artists, authors, and curators. • Building lasting relationships with publicists and events management companies. • Publishing finely tuned feature interview articles, Q&A pieces, as well as news coverage. • Capturing high-quality photographs and producing compelling recaps of live events, concerts, awards shows like the JUNO Awards, Sirius XM Indie Awards, and more. • Extensive preparation and research prior to conducting interviews with artists, authors, and curators. • Building lasting relationships with publicists and events management companies. • Publishing finely tuned feature interview articles, Q&A pieces, as well as news coverage. • Capturing high-quality photographs and producing compelling recaps of live events, concerts, awards shows like the JUNO Awards, Sirius XM Indie Awards, and more.

  • Tour Bus Entertainment
    • Australia
    • Individual and Family Services
    • Music Journalist
      • 2017 - 2019

      • Capture, edit, and produce high-quality photographs • Music, news and general reporting • Producing compelling photographic and written recaps of concerts and events • Capture, edit, and produce high-quality photographs • Music, news and general reporting • Producing compelling photographic and written recaps of concerts and events

  • The Aesthetic Online Magazine
    • Entertainment
    • Music Journalist
      • 2015 - 2019

      • Music, news and general reporting • Conduct and publish interviews in Q&A format • Collaboration with all calibres of artists • Music, news and general reporting • Conduct and publish interviews in Q&A format • Collaboration with all calibres of artists

  • The Scene Magazine
    • India
    • Business Consulting and Services
    • 1 - 100 Employee
    • Music Journalist
      • Apr 2016 - Dec 2018

      • Capturing, editing, and producing high-quality photographs • Music, news and general reporting • Producing compelling photographic and written recaps of concerts and events • Capturing, editing, and producing high-quality photographs • Music, news and general reporting • Producing compelling photographic and written recaps of concerts and events

  • eQ Homes
    • Canada
    • Real Estate
    • 1 - 100 Employee
    • Photographer
      • May 2018 - Oct 2018

      • On-site collaboration with design centre team while capturing high-quality images to represent a wide variety of the products that the company offers to prospective and current homeowners. • Strong digital contributions to the creation of an interactive, virtual customization program for homeowners building the perfect home. • Produced original photos of all fixtures and customizable materials (tiles, taps, etc.) • Assistance in the implementation of the content management system for the application.

Education

  • Seneca College
    Dean's List, Graduate Degree in Public Relations and Corporate Communications
    2021 - 2022
  • Humber College
    Advanced Diploma, Journalism Print and Broadcast, Print Major
    2012 - 2015

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