Lucy Greenberg

Lecturer at College of Media & Communication, Texas Tech University
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Bio

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Credentials

  • Content Marketing Certificate
    HubSpot Academy
    Nov, 2020
    - Nov, 2024
  • Social Media Marketing Certificate
    HubSpot Academy
    Nov, 2020
    - Nov, 2024

Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Lecturer
      • Jul 2022 - Present

    • United States
    • Higher Education
    • 700 & Above Employee
    • Media Relations Specialist
      • May 2021 - Present

      I work in Texas Tech's Office of Communications & Marketing and collaborate with various colleges and departments across campus to create feature articles, news releases, expert pitches and advisories. I work to create innovative PR and branding opportunities for each entity at Texas Tech while maintaining strong connections with contacts on campus, local media and national media. I also serve as a public information officer (PIO) for the Office of Communications & Marketing. I work in Texas Tech's Office of Communications & Marketing and collaborate with various colleges and departments across campus to create feature articles, news releases, expert pitches and advisories. I work to create innovative PR and branding opportunities for each entity at Texas Tech while maintaining strong connections with contacts on campus, local media and national media. I also serve as a public information officer (PIO) for the Office of Communications & Marketing.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Digital Media Specialist
      • Feb 2021 - May 2021

      During this short time (company merger) I helped overhaul Ramar's digital advertising approach. From a time when radio spots were king, we transitioned to building a clientele who advertised with Ramar digitally instead. Whether that was through television station websites or mobile apps, I brought in over $50,000 of new digital ads in my four months there. I also led workshops for account executives to empower them to approach an ever-increasing digital landscape. During this short time (company merger) I helped overhaul Ramar's digital advertising approach. From a time when radio spots were king, we transitioned to building a clientele who advertised with Ramar digitally instead. Whether that was through television station websites or mobile apps, I brought in over $50,000 of new digital ads in my four months there. I also led workshops for account executives to empower them to approach an ever-increasing digital landscape.

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Digital Media Manager
      • Jan 2019 - May 2021

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketplace Content Coordinator
      • Dec 2017 - Aug 2020

      Equipping leaders to change the culture of their business through video production, digital storytelling, and marketing.

    • Film Production Specialist
      • Dec 2019 - Jul 2020

    • United States
    • Higher Education
    • 700 & Above Employee
    • Media Relations Coordinator
      • May 2016 - Dec 2017

      Served as the Media Relations Coordinator for Texas Tech University Worldwide eLearning & Academic Partnerships. Crafted content and spoke at various conferences throughout the year. Completely re-hauled their social media and website, consequently growing their online audience by over 300% in less than one year. Served as the Media Relations Coordinator for Texas Tech University Worldwide eLearning & Academic Partnerships. Crafted content and spoke at various conferences throughout the year. Completely re-hauled their social media and website, consequently growing their online audience by over 300% in less than one year.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Writer
      • 2014 - 2016

      Wrote various articles for Relevant Magazine that ranged in scope and audience. Wrote various articles for Relevant Magazine that ranged in scope and audience.

    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Outreach Coordinator
      • Jan 2012 - Jun 2015

      Served as the foreign outreach coordinator through this multi-campus church. Founded and started a an internship program that focused on leadership development and community advocacy. I also oversaw multiple small groups and created curriculum to help train leaders, led overseas trips, managed many foreign contacts and organized the administrative process of the department. Served as the foreign outreach coordinator through this multi-campus church. Founded and started a an internship program that focused on leadership development and community advocacy. I also oversaw multiple small groups and created curriculum to help train leaders, led overseas trips, managed many foreign contacts and organized the administrative process of the department.

Education

  • Texas Tech University
    Master of Arts - MA, Strategic Communication
  • Texas Tech University
    B.A. in Music, Violin
    2010 - 2014

Community

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