Lucy Goaman
RTM Director at Cleaner Seas Group- Claim this Profile
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Topline Score
Bio
Martin McDonald
Lucy Goaman is a true professional with a passion for doing things right. She has an incredibly deep understanding of the power of her brands at P&G, with a gift for insight and identification of new opportunities that work together to support her ability to be part of innovative and genuinely original thinking. Perhaps most importantly Lucy has the courage to try new ways of bringing her brands to consumers in ways that are relevant, meaningful and very memorable to those customers - and this is true whatever the communications channel she is working in, from digital media to major event campaigns. I have no hesitation at all in recommending Lucy to you as a senior-head colleague who will add maximum value, with the added bonus of a brilliant sense of fun and enjoyment, at every stage of designing and delivering successful consumer brand journeys. Martin McDonald, Managing Director, Big On Results
Stephen Taylor
Lucy showed great creativity and drive in managing the Gillette Shave preps portfolio and a large and growing Gift Set business. She drove both business to share gains due to her strong marketing programs.
Martin McDonald
Lucy Goaman is a true professional with a passion for doing things right. She has an incredibly deep understanding of the power of her brands at P&G, with a gift for insight and identification of new opportunities that work together to support her ability to be part of innovative and genuinely original thinking. Perhaps most importantly Lucy has the courage to try new ways of bringing her brands to consumers in ways that are relevant, meaningful and very memorable to those customers - and this is true whatever the communications channel she is working in, from digital media to major event campaigns. I have no hesitation at all in recommending Lucy to you as a senior-head colleague who will add maximum value, with the added bonus of a brilliant sense of fun and enjoyment, at every stage of designing and delivering successful consumer brand journeys. Martin McDonald, Managing Director, Big On Results
Stephen Taylor
Lucy showed great creativity and drive in managing the Gillette Shave preps portfolio and a large and growing Gift Set business. She drove both business to share gains due to her strong marketing programs.
Martin McDonald
Lucy Goaman is a true professional with a passion for doing things right. She has an incredibly deep understanding of the power of her brands at P&G, with a gift for insight and identification of new opportunities that work together to support her ability to be part of innovative and genuinely original thinking. Perhaps most importantly Lucy has the courage to try new ways of bringing her brands to consumers in ways that are relevant, meaningful and very memorable to those customers - and this is true whatever the communications channel she is working in, from digital media to major event campaigns. I have no hesitation at all in recommending Lucy to you as a senior-head colleague who will add maximum value, with the added bonus of a brilliant sense of fun and enjoyment, at every stage of designing and delivering successful consumer brand journeys. Martin McDonald, Managing Director, Big On Results
Stephen Taylor
Lucy showed great creativity and drive in managing the Gillette Shave preps portfolio and a large and growing Gift Set business. She drove both business to share gains due to her strong marketing programs.
Martin McDonald
Lucy Goaman is a true professional with a passion for doing things right. She has an incredibly deep understanding of the power of her brands at P&G, with a gift for insight and identification of new opportunities that work together to support her ability to be part of innovative and genuinely original thinking. Perhaps most importantly Lucy has the courage to try new ways of bringing her brands to consumers in ways that are relevant, meaningful and very memorable to those customers - and this is true whatever the communications channel she is working in, from digital media to major event campaigns. I have no hesitation at all in recommending Lucy to you as a senior-head colleague who will add maximum value, with the added bonus of a brilliant sense of fun and enjoyment, at every stage of designing and delivering successful consumer brand journeys. Martin McDonald, Managing Director, Big On Results
Stephen Taylor
Lucy showed great creativity and drive in managing the Gillette Shave preps portfolio and a large and growing Gift Set business. She drove both business to share gains due to her strong marketing programs.
Experience
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Cleaner Seas Group®
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United Kingdom
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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RTM Director
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Aug 2019 - Present
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Earth Centre
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https://www.kingsleydevon.com/kingsley-life/earth-centre
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Head Of Marketing
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Sep 2019 - Present
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Kingsley Devon
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United Kingdom
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Primary and Secondary Education
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1 - 100 Employee
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Director of Marketing and Business Enterprise
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Sep 2022 - Present
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Marketing Director
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Sep 2012 - Aug 2022
It is a privilege to be involved in this terrific independent day and boarding school in beautiful North Devon.
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Marketing and PR Clinic
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North Devon
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Founder
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Apr 2011 - Present
The Marketing and PR Clinic provides full marketing solutions for professional busy firms in the South West. The Marketing and PR Clinic provides full marketing solutions for professional busy firms in the South West.
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Church & Dwight Co., Inc.
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United States
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Manufacturing
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700 & Above Employee
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Interim Shopper Marketing Consultant
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Feb 2021 - Mar 2023
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KSI Education Ltd
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United Kingdom
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Primary and Secondary Education
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1 - 100 Employee
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Marketing Consultant
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Aug 2019 - Mar 2023
KSI Education is committed to the development of world class education products and services for schools and organisations. KSI Education is committed to the development of world class education products and services for schools and organisations.
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Business Leader - Global Gifting Innovations
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Mar 2006 - Apr 2011
Following Gillette’s acquisition, I was appointed Business Leader at Procter and Gamble to set up a new business unit responsible for NPD, marketing strategy, planning and execution across the brand portfolio, including Gillette, Pampers, Iams, Max Factor, Olay, Braun, Lacoste, Aussie, Oral B for gifting. As a global project and innovation leader, my UK plans were shared internationally for other markets to launch and leverage P&G's scale.
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UK Marketing Manager - Gillette
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Jun 2003 - Mar 2006
Gillette is the global market leader within male grooming. Operating within a £100MM personal care grooming business unit, with £20MM marketing budget I achieved 10 share point growth in shaving products category to a 61% share. Initiated strategic development in the Gifting category, to become the No2 in the market for gifting.
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kdc/one, Swallowfield
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United Kingdom
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Manufacturing
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1 - 100 Employee
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International Business Development Manager
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Mar 2001 - Jun 2003
This company is one of the leading contract manufacturers in the cosmetics and toiletries market, supplying many household names. I managed international contracts including Estee Lauder, Boots, Bobbi Brown, Christian Dior, Ultima II, Nu Skin & The Body Shop. My most enjoyable work was setting up a new brand “Pout” which went on to launch in retail across the UK, Europe and the USA. This company is one of the leading contract manufacturers in the cosmetics and toiletries market, supplying many household names. I managed international contracts including Estee Lauder, Boots, Bobbi Brown, Christian Dior, Ultima II, Nu Skin & The Body Shop. My most enjoyable work was setting up a new brand “Pout” which went on to launch in retail across the UK, Europe and the USA.
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Alberto Culver
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Personal Care Product Manufacturing
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100 - 200 Employee
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International Brand Equity Manager
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Jan 2000 - Mar 2001
Alberto Culver is ranked seven in the global hair care market, with three of the top five fastest growing brands in the hair category. Brand portfolio included Alberto VO5, Indola, Hot Oils, St Ives Swiss Formula, Tresemme. My brief was to design and launch a new line of facial skincare products and launch internationally. The role involved the relaunch of St Ives Swiss Formula, in the UK, and then reapplying to the global markets. Alberto Culver is ranked seven in the global hair care market, with three of the top five fastest growing brands in the hair category. Brand portfolio included Alberto VO5, Indola, Hot Oils, St Ives Swiss Formula, Tresemme. My brief was to design and launch a new line of facial skincare products and launch internationally. The role involved the relaunch of St Ives Swiss Formula, in the UK, and then reapplying to the global markets.
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Brand Manager
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Sep 1998 - Jan 2000
During my time at Revlon I managed 20 national promotions generating £15 million sales, opened 125 new doors, launched 5 new product lines (36 new sku’s) and managed a £5m A & M on TV, radio and print campaigns During my time at Revlon I managed 20 national promotions generating £15 million sales, opened 125 new doors, launched 5 new product lines (36 new sku’s) and managed a £5m A & M on TV, radio and print campaigns
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Marketing Manager
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1995 - 1998
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