Lucy Evans
Co-founder / MD at This Way Next- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Maggie Smart
It is rare to meet a PR professional with as much tireless enthusiasm, energy and drive as Lucy. Her ability to get to the essence and heart of a brand and is exceptional. Her contacts, professionalism and tenacity giver her and her agency a great reach within the industry. Her attitude to business is that she and her team are an extension of your business, a true partner lads to great results. All of the above mean that when I am seeking a PR company for one of my clients means that Lucy is often one of the first people that I call.
Alexandre Meerson
Lucy Evans has been at the forefront of the efforts to establish our Luxury brand in the UK. The "right hand" of the business, she has inspired, contributed, planned and designed campaigns that were executed flawlessly by her team of professionals. I value her integrity, openness and patience. To her credit also, the establishment of long-lasting relationships with press and media partners. Her tireless enthusiasm and personality, combined with her experience, natural curiosity and extreme professionalism are an incredible asset to our business. Last but not least, her refreshing sense humour is now legendary.
Maggie Smart
It is rare to meet a PR professional with as much tireless enthusiasm, energy and drive as Lucy. Her ability to get to the essence and heart of a brand and is exceptional. Her contacts, professionalism and tenacity giver her and her agency a great reach within the industry. Her attitude to business is that she and her team are an extension of your business, a true partner lads to great results. All of the above mean that when I am seeking a PR company for one of my clients means that Lucy is often one of the first people that I call.
Alexandre Meerson
Lucy Evans has been at the forefront of the efforts to establish our Luxury brand in the UK. The "right hand" of the business, she has inspired, contributed, planned and designed campaigns that were executed flawlessly by her team of professionals. I value her integrity, openness and patience. To her credit also, the establishment of long-lasting relationships with press and media partners. Her tireless enthusiasm and personality, combined with her experience, natural curiosity and extreme professionalism are an incredible asset to our business. Last but not least, her refreshing sense humour is now legendary.
Maggie Smart
It is rare to meet a PR professional with as much tireless enthusiasm, energy and drive as Lucy. Her ability to get to the essence and heart of a brand and is exceptional. Her contacts, professionalism and tenacity giver her and her agency a great reach within the industry. Her attitude to business is that she and her team are an extension of your business, a true partner lads to great results. All of the above mean that when I am seeking a PR company for one of my clients means that Lucy is often one of the first people that I call.
Alexandre Meerson
Lucy Evans has been at the forefront of the efforts to establish our Luxury brand in the UK. The "right hand" of the business, she has inspired, contributed, planned and designed campaigns that were executed flawlessly by her team of professionals. I value her integrity, openness and patience. To her credit also, the establishment of long-lasting relationships with press and media partners. Her tireless enthusiasm and personality, combined with her experience, natural curiosity and extreme professionalism are an incredible asset to our business. Last but not least, her refreshing sense humour is now legendary.
Maggie Smart
It is rare to meet a PR professional with as much tireless enthusiasm, energy and drive as Lucy. Her ability to get to the essence and heart of a brand and is exceptional. Her contacts, professionalism and tenacity giver her and her agency a great reach within the industry. Her attitude to business is that she and her team are an extension of your business, a true partner lads to great results. All of the above mean that when I am seeking a PR company for one of my clients means that Lucy is often one of the first people that I call.
Alexandre Meerson
Lucy Evans has been at the forefront of the efforts to establish our Luxury brand in the UK. The "right hand" of the business, she has inspired, contributed, planned and designed campaigns that were executed flawlessly by her team of professionals. I value her integrity, openness and patience. To her credit also, the establishment of long-lasting relationships with press and media partners. Her tireless enthusiasm and personality, combined with her experience, natural curiosity and extreme professionalism are an incredible asset to our business. Last but not least, her refreshing sense humour is now legendary.
Experience
-
This Way Next
-
United Kingdom
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Co-founder / MD
-
Jan 2021 - Present
Going far deeper than PR and operating in a more intimate way than an external agency our approach blurs the lines between brand development, PR and marketing. Sitting within the Future Nature hub, TWN aims to encourage everyone we work with to interrogate and re-evaluate their purpose, improve their supply chain and consider broader ways in which they can contribute to improving sustainability practices within their organisations. Our knowledge and network spans fashion, design, sport & wellness and food & drink, and our passion lies in using business to drive positive change.
-
-
-
Future Nature
-
United Kingdom
-
Business Consulting and Services
-
Co-founder / partner
-
Jan 2021 - Present
Future Nature is a brand development and communications consultancy partnering transformational brands. We create opportunities, contribute to change-making culture and disseminate stories that will inspire and educate. Pooling over 30 years industry experience within fashion, food & farming, fine art & design, sport & wellness, we work cross-sector and cross-discipline to bring together new audiences, perspectives and possibilities. Future Nature is a brand development and communications consultancy partnering transformational brands. We create opportunities, contribute to change-making culture and disseminate stories that will inspire and educate. Pooling over 30 years industry experience within fashion, food & farming, fine art & design, sport & wellness, we work cross-sector and cross-discipline to bring together new audiences, perspectives and possibilities.
-
-
-
Dust PR
-
Australia
-
Retail Apparel and Fashion
-
Owner
-
Aug 2002 - Jan 2021
A strategic communications and brand development agency finding the sweet spots where fashion, sport, travel and wellness interconnect and using them to amplify networks, opportunities and results. We keep brands relevant by amplifying their integral style, substance and spirit. Specialists in brand positioning / repositioning and strategy. Proudly maintained long term relationships with our clients. Brand experience; Barbour, Eastpak, adidas sport eyewear, Seafolly, Rokit, Basic Rights, Café du Cycliste, Wildfox, Grenfell, Pana Chocolate, Richard James, Harrys of London, Sessun, Sven Cycles, Canyon, Original Penguin, Farah, Rebecca Minkoff, Peak Performance, Haglöfs, Supra, Lorna Jane. Events projects for: Belstaff | Rouleur Classic | Google
-
-
-
Vintage Seekers
-
United Kingdom
-
Retail Luxury Goods and Jewelry
-
1 - 100 Employee
-
Co founder / Brand Director
-
Oct 2010 - Jun 2013
Co-created concept, defined brand proposition /positioning including product strategy, PR & marketing strategy, overseeing implementation of PR, driving brand marketing / partnership strategy, drove creative direction, directing editorial content. Mentoring team. Investor relations. Co-created concept, defined brand proposition /positioning including product strategy, PR & marketing strategy, overseeing implementation of PR, driving brand marketing / partnership strategy, drove creative direction, directing editorial content. Mentoring team. Investor relations.
-
-
Education
-
2022 - 2022
University of Cambridge
Cambridge Institute for Sustainability Leadership (CISL) -
1995 - 1997
University of Brighton
BA Hons, Design History -
1985 - 1989
Thomas Peacocke, Rye, East Sussex
Community
