Experience

Meiyume Retail Solutions Limited

• Hong Kong
• International Trade and Development
• 1 - 100 Employee

• Marketing Manager

  • May 2018 - Present



CRYSTAL CLEAR SKINCARE LIMITED

• United Kingdom
• Health, Wellness & Fitness
• 1 - 100 Employee

• UK Maketing Manager

  • Feb 2016 - May 2018



Natalie Roche Limited

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• PR & Marketing Executive

  • Sep 2014 - Feb 2016

  Responsibilities •Managing 2 out of the 5 brands which Natalie Roche encompasses. Xen-Tan, a consumer and trade self-tan brand. And Natalie Roche, a B2B brand which overarches all beauty brands distributed. •Running the Natalie Roche Twitter account, generating and posting all content. •Writing and posting all blog activity on the Natalie Roche website. News, industry commentary and seasonal business tips from ‘Natalie’. Done on a Wordpress backend. •Working with an external PR agency to co-ordinate consumer PR activity for Xen-Tan. Brainstorming and briefing press releases, creative mailings, press events and new product launch activity. •All B2B trade activity for Natalie Roche, including press releases based on forward features lists, new product launches, seasonal product releases and business/industry advice from ‘Natalie’. •Placing adverts and advertorials in trade press. Overseeing creative, and working to gain a synergistic amount of editorial. •Managing blogger enquiries to all brands, choosing who to work with, and at what level, from sending press releases, to sponsored posts. •Generating tactical offers for Xen-Tan. Working out profit margins, ensuring subject line and email copy generate target click through and conversion rates. Ensuring social media reflects this, and sometimes running additional competitions to increase engagement with social fans. •Work with retailers including M&S, Boots, Very and B2B wholesalers including Salons Direct. Helping their marketing and PR teams with POS, online/in-store offers and putting forward my own and communicating new product information. •Working with third parties including Latest In Beauty, to drive brand awareness by taking part in beauty boxes. Coordinating stock, working on the offer and copy, and analysing the results of the box. Key achievements: •Representing the Glamglow brand at the CEW award demonstration evening •Attending a North West blogger meet-up to get to know the local blogging community Show less



Iceland Foods

• United Kingdom
• Retail
• 700 & Above Employee

• marketing assistant

  • Mar 2012 - Sep 2014

  Responsibilities •Carry out reccies on potential new store sites, researching competitors and demographic of the area. •Plan the media mix, giving each store a bespoke marketing plan and artwork. Usually consisting of leaflets, press, outdoor advertising, radio, Facebook, digital display, and tailored coupons. •Ad hoc marketing support for stores that aren’t hitting sales forecast, working with the store to find the cause, and putting in place support measures. •Regular analysis of the effectiveness of all of my marketing plans to measure ROI and look for new activities to trial •Work cross functionally with the field retail teams, buying and merchandising departments, in-house studio and numerous external suppliers •Assist with the planning and delivery of both consumer and corporate PR. Plan and execute a 12 month rolling PR plan involving new product launches, seasonal events and key customer moments •Developed relationships with key national press and women’s weekly magazine journalists in order to gain consistent coverage to our target demographic. As we do not work with an external PR agency, it is my role to find ways to keep this increasing YOY. •Managing the budget for all new store and PR activity and work constantly with our suppliers on ways to make cost savings. • I have also assisted on television shoots for the Iceland Foods brand, Iceland Bingo and also the online shopping arm of the business. •I was an integral part of the project team launching The Food Warehouse Iceland. This gave me the experience of creating and executing a marketing plan for a completely new brand, to learn a new tone of voice, new branding and a new way of promoting and marketing a store to a new customer demographic Key achievements: •Opening approx. 50 new stores each year •Increasing YOY PR coverage by at least 100% each year •Helping to create branding and a tone of voice for a new supermarket •Learning to drive a home delivery van for a TV shoot! Show less



Glen Dimplex

• Ireland
• Appliances, Electrical, and Electronics Manufacturing
• 300 - 400 Employee

• Marketing Executive

  • Sep 2010 - Oct 2011

  Responsibilities • As the only dedicated marketer working on the Lec Medical brand (whose product portfolio includes pharmacy refrigeration and laboratory refrigeration & freezers) this was a full marketing mix role working under a marketing manager. • Updating the brand’s website with news and product information • Planning and executing the 12 month marketing plan, taking into account new product launches, researching key exhibitions to attend and general brand building activity. • Organising all print and digital advertising, direct mail to customers, planning and attending all exhibitions and new product launches. The exhibitions involved everything from briefing an external agency on the creative theme for the stand, to working with the exhibition organisers on cost savings and logistics, to setting up the stand on attending the exhibition as the product expert to speak to customers. • An important part of the role was working alongside the PR agency to plan press releases, editorials and press packs to go alongside the marketing plan. There were also ad hoc releases done with a very short turnaround when the Government released new legislation which affected our products, or there was a news story regarding the medical sector. Key achievements: • Organising 6 exhibitions, 2 of which were overseas. • Being instrumental in the re branding of Lec Medical over the year which included a new logo, a new core product range, copy and photography style. RFL redundancy, unemployed October 2011 to March 2012 Show less



CCV Letting Agent Solutions

• Southport, UK

• Account Manager

  • May 2010 - Sep 2010

  Responsibilities • Providing over the phone technical support about the computer system, and explaining the fine details of the insurance products we sold. • Using Microsoft Excel and Open GI computer systems to produce management information for my team leader, pinpointing underperforming agents and those only selling the most basic products, to help focus time and energies on the agents who needed it. Key Achievements • Learning to work within an FSA controlled environment • Learning to work within a call centre environment RFL I landed a job in marketing which is my desired career Show less



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Sales assistant/ Customer service advisor

  • Dec 2007 - May 2010

  Responsibilities • Dealing with customer challenges, filing insurance claims and selling mobile phones, working towards sales targets as an individual and as part of a team. • I also had the responsibility of opening and closing the shop on many occasions, counting cash, preparing the banking and ensuring the safe and shop doors were locked. Key Achievements • Gaining NVQs in customer services • Working around 35 hours a week, whilst studying in university full time • Being invited to the Vodafone head office to spend the day with the marketing team RFL relocation from Newcastle to Liverpool after finishing degree Show less