Lucy Carter

Marketing Manager, UK & Europe - Construction at Kubota UK
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK

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Experience

    • United Kingdom
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Manager, UK & Europe - Construction
      • Nov 2018 - Present

      Responsible for: • End to end management of National shows, dealer conferences (in UK and Europe) International incentive trips and dealer demonstration events for circa 100-300 pax • Influencing and collaborating on eight Pan-European digital transformation projects • Project lead for Shows & Events and Telematics projects • Harmonisation of Pan-European digital tools to increase efficiencies across European marketing • Management and creation of relevant PR content for social media platforms • Measure ROI through analysis of all campaign generated data (SEO & PPC) • Develop marketing strategies and work with external agencies to deliver campaign materials • Implementation and management of Dealer Corporate Identity for UK and Europe network • Budget planning and management • Management of Marketing Assistant Key Achievements: • End to end organisation of - UK Dealer Conference: The Balmoral hotel & Edinburgh Castle, Edinburgh – September 2022 - UK Product Demonstration week for Press and Dealers, Coventry – August 2022 - UK Dealer Incentive trip: Rugby World Cup, Japan – October 2019 • Initiation and execution of national PR campaign celebrating 25 years as market leader • Implemented a new digital platform for lead capture increasing lead generation • Created an end user digital tool (Kubota Onsite) to enhance the customer expereince • Enhanced website; introduced digital brochures and simplified lead generation • Transitioned the network to digital brochures in line with the companies’ mission to reduce print • Introduced Pan-European product launch collateral • Appointed to the Kubota Health & Safety committee (2018-2022) Show less

    • United Kingdom
    • Education Management
    • 700 & Above Employee
    • Corporate Events Coordinator
      • May 2018 - Nov 2018

      Responsible for: • Planning and executing the schools corporate events calendar through ‘Eventbrite’ • Creating content for and maintaining the events section of the website • Managing relationships with key note speakers, including dignitaries and industry leaders • Budget management, including detailed cost plans and ROI for each major event • Project management of all suppliers before, during and after each event • Delegate management: including attendee lists, feedback surveys and post event evaluations • Assist with the development of the Schools Events Strategy Show less

    • United Kingdom
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Office Manager- Temporary Contract
      • Oct 2017 - Apr 2018

      • Day to day management of the retail support office organising daily logistics for 39 retail shops • Support on-line sales process (eBay) • Deputise in the absence of the Retail Support Manager • Manage stock take and closing of warehouse (due to relocation) • Day to day management of the retail support office organising daily logistics for 39 retail shops • Support on-line sales process (eBay) • Deputise in the absence of the Retail Support Manager • Manage stock take and closing of warehouse (due to relocation)

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Events Manager
      • Oct 2015 - Sep 2017

      • Designing, planning and delivery of internal, retailer and customer facing events • Creation and execution of agency tenders • Managing budgets of up to £3 million and VAT reconciliation • Managing agencies to ensure successful delivery of events to a premium standard against KPI’s Key Achievements: • Audi Driving Experience, a paid for customer experience at Silverstone (600 pax p.a) • Audi Sports Race Track Initiative, sales prospecting event at six race tracks in UK (1k pax p.a) • Audi Sport Open Road Experience, an exclusive on-road driving event (12 VIP guests p.a) • Audi sponsorship and VIP hopsitality at The Boodles tennis event at Stoke Park (www.theboodles.com) • VIP hospitality at Goodwood Festival of Speed (1,000 guests) • New car preview tours in collaboration with National Sales dept and Audi centres • End to end management of staff conference (180 pax p.a) • Representing the events team on the cross functional Audi Sport committee • Appointed to the VWG Charity committee Show less

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Marketing & Communications Manager, Power Products
      • Mar 2010 - Oct 2015

      • Managing all European Power Equipment Marketing and PR activity and assets. Covering 4 ranges with 183 products across Marine, Lawn & Garden, ATV and Industrial• Managing a Digital Marketing Assistant to enhance digital presence across website • End to end management of new product launches across Europe • Product photography for European and Global use • End to end management of annual dealer conference and product familiarisation seminars • Managing budgets of up to £1.5 millionKey Achievements:• 5 x Pan-European launches: 2015: Agricultural: HSM 1590i Hybrid Snow Thrower, Austria 2014: Marine: BF250 outboard engine launch, Italy2013: Lawn & Garden: Robot Lawnmower (Miimo), UK, France and Germany 2012: Marine: BF80/90 outboard engine, France 2011: Industrial: EM5500 Generator, UK• Implemented Pan-European Brand Communication strategy (a Power Equipment product division first) • IOSH qualified Show less

    • Sponsorship & Events Executive, Power Products
      • May 2005 - Mar 2010

      • End to end management of national events: Southampton and London Boat show and RHS Flower Shows• Support dealer network at local shows with PR and marketing assets • Managing budgets of up to £1 million Key Achievements:• Management of sponsorship and delivery of VIP hospitality at Honda Formula Four Stroke Powerboat Race Series (H4FS)• Organisation of product placements and PR loans (Top Gear Amphibious Car Challenge and Ted Baker Christmas window display at Selfridges) Show less

    • Recruitment Officer, Human Resources
      • Sep 2002 - May 2005

    • Recruitment Administrator, Human Resources
      • Dec 2000 - Sep 2002

  • Various
    • London
    • Temporary Contract positions
      • 1996 - 2000

Education

  • ILX Online
    PRINCE 2 Qualification, Project Management
    2021 - 2022
  • MOL (LTE)
    CIPD Level 7 Advanced Diploma in HRM, Human Resource Management
    2013 - 2014
  • Institution of Occupational Safety and Health (IOSH)
    IOSH Level 2, Passed
    2010 - 2010
  • Buckinghamshire Chilterns University College
    CIPD, Passed
    2002 - 2004
  • SHL Group
    Occupational Testing Course, Passed
    2002 - 2002
  • East Berkshire College, Langley
    GNVQ Advanced, Business & Finance
    1994 - 1996
  • Vyners Secondary School, Ickenham
    GCSE's / City & Guilds
    1988 - 1994

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