Director of Growth

• Jan 2023 - Present

Head of Growth

• Oct 2021 - Jan 2023

Hertility is a women’s health company built by women, for women. We’re shaping the future of reproductive healthcare by pioneering digital diagnostic testing that provides data-driven and advanced insights into reproductive health, fertility decline and the onset of menopause.

Head Of Marketing

• Feb 2019 - Oct 2021

From Feb-2019 to Mar-2020 I directed the Marketing department for BioBeats. In Apr-2020, Huma, a digital health company transforming healthcare and research globally acquired BioBeats where I led Marketing as the Senior Growth Marketing Lead. From Feb-2019 to Mar-2020 I directed the Marketing department for BioBeats. In Apr-2020, Huma, a digital health company transforming healthcare and research globally acquired BioBeats where I led Marketing as the Senior Growth Marketing Lead.

EMEA Marketing Manager

• May 2018 - Feb 2019

MINDBODY provides digital fitness solutions and management software to fitness, spa, and beauty businesses worldwide. Here I created the Lifecycle Marketing strategy and through working with the EMEA Sales Director I executed revenue-driven, multi-channel marketing campaigns for lead generation and conversion. MINDBODY provides digital fitness solutions and management software to fitness, spa, and beauty businesses worldwide. Here I created the Lifecycle Marketing strategy and through working with the EMEA Sales Director I executed revenue-driven, multi-channel marketing campaigns for lead generation and conversion.

Global Marketing and Communications Manager

• May 2016 - Apr 2018

Wexer creates and delivers digital fitness solutions to large health clubs. Reporting directly to the CEO, I directed the commercial marketing strategy. With a 50% uplift in sales year on year, I have grown the number of sales generated through marketing. Wexer creates and delivers digital fitness solutions to large health clubs. Reporting directly to the CEO, I directed the commercial marketing strategy. With a 50% uplift in sales year on year, I have grown the number of sales generated through marketing.

Nike Account Manager

• Nov 2015 - Apr 2016

Limelight Sports are a sports marketing agency working with big-name brands to engage audiences in active experiences. During this 6-month contract position, I was responsible for organising 9 Nike events across two cities whilst securing sponsorship income for Nike’s largest women’s even. Limelight Sports are a sports marketing agency working with big-name brands to engage audiences in active experiences. During this 6-month contract position, I was responsible for organising 9 Nike events across two cities whilst securing sponsorship income for Nike’s largest women’s even.

Project and Development Manager

• Sep 2012 - Oct 2015

ukactive are a not-for-profit organization and the trade body for physical activity in the UK. I was responsible for three key areas; a data-driven strategy to support health clubs improve member acquisition and retention rates; strategic project management and the consultancy division. ukactive are a not-for-profit organization and the trade body for physical activity in the UK. I was responsible for three key areas; a data-driven strategy to support health clubs improve member acquisition and retention rates; strategic project management and the consultancy division.

Trade Support

• Sep 2011 - Dec 2011

One of the largest brands in the global Forex industry, Alpari have a distinguished reputation and innovative approach to trading. My role was to support the Foreign Exchange (FX) trading desk with all data management. One of the largest brands in the global Forex industry, Alpari have a distinguished reputation and innovative approach to trading. My role was to support the Foreign Exchange (FX) trading desk with all data management.