Experience

Country Court

• United Kingdom
• Hospitals and Health Care
• 100 - 200 Employee

• Marketing Manager

  • Apr 2019 - Present

• Marketing & PR Executive

  • Apr 2016 - Present

  I am responsible for creating and implementing marketing plans for care homes within the Country Court Care Group utilising the full marketing mix. My role is to work alongside care home managers on a local level to promote and market their homes with the aim of ensuring maximum occupancy levels. Responsible for: Input into group marketing strategy including competitor research and market informationReporting on marketing activities on monthly basis against KPIsContent creation and writing for the Country Court Care website, carehome.co.uk website and other marketing channels.Managing care home profiles on key industry referral website including campaigns to encourage customer reviews, reporting on results and improving group score over time.Developing, launching and maintaining the company intranet with associated internal communications campaigns to increase usage and take up of rewards and benefits packages.Maintaining a positive image of care homes locally through PR and press relationsAdvertising planning, local media buying and artwork creation (using Adobe In Design)Writing and creating all marketing literate for individual care homes and supporting operational and corporate literaturePhotography for marketing literature, website and social media (Utilising Adobe Photoshop)Managing social media accounts for the Country Court Care Group and individual homes (Facebook, Twitter, Pinterest) Creating PPC advertising campaigns as part of the marketing mixManaging the marketing budget for individual homesCreating email marketing campaigns in support of marketing plansWorking alongside care home managers to seek out joint marketing opportunities within the local community.Creating and rolling out company wide campaigns to leverage PR opportunities for the whole group e.g. Country Court Care in bloom, a gardening competition for care homes. Involved creating all internal and external communications, supporting collateral and collating feedback. Show less



Webroster Ltd

• United Kingdom
• Software Development
• 1 - 100 Employee

• Marketing Executive - Part Time

  • Mar 2014 - Apr 2016

  Responsible for executing the marketing communications plan for Webroster Ltd. The role covers all aspects of marketing communications including content creation, managing social media accounts, email communications, organising events and webinars and creating sales support collateral. I am responsible for the website including writing content, blog writing and managing SEO and Google Adwords campaigns.This part-time role covered a period where I was also caring for a young family.

• Marketing Manager

  • Apr 2015 - Dec 2015

  Maternity Leave Cover (9 month contract)As Marketing Manager I am responsible for creating and delivering the marketing plan for Webroster Ltd in support of the strategic business plan.The role entails supporting the development of the Webroster brand using the full marketing mix including;On-line communications including website development, on-line advertising, email marketing and managing social media channels.Organising events, including Customer Days, webinars, exhibitions and conferences. Providing market intelligence to the business including competitor research, industry news and updates.Developing a full range of communications in support of new product launches and customer retention strategies.Managing the marketing budget and reporting on campaign results. Show less



Nexans

• France
• Manufacturing
• 700 & Above Employee

• Marketing Communications Manager UK

  • Dec 2005 - Dec 2013

  Covers all aspects of marketing and communications in the UK. Developing marketing strategy for the UK markets, budget responsibility, researching new markets and developing business proposals, new product launches and online communications. Involves working closely with the sales team to grow revenue, profitability and market share through effective marketing communications and demand generation campaigns deploying the full mix of traditional and digital techniques. Covers all aspects of marketing and communications in the UK. Developing marketing strategy for the UK markets, budget responsibility, researching new markets and developing business proposals, new product launches and online communications. Involves working closely with the sales team to grow revenue, profitability and market share through effective marketing communications and demand generation campaigns deploying the full mix of traditional and digital techniques.



Honeywell

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Product Manager Friedland

  • Jun 2002 - Dec 2005

  Develop and implement the International Marketing Strategy for Friedland door entry and security products, including communication plans, trend analysis, forecasting and pricing. Managed the product lifecycle of the existing product range and develop and launch new products where appropriate. Responsible for Friedland P&L Account (£30m turnover per year), maintaining company margin expectations and meeting growth targets for the product range. Responsible for managing Product Marketing Assistants Show less



TeleAdapt

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Apr 2000 - Jun 2003

  Marketing Manager responsible for full marketing mix and developing marketing strategy both in the UK and USA, utilising a full range of online and offline media. New product launches, including new product range for retail market. Introduced email campaigns to the marketing mix. Managed telemarketing team. Marketing Manager responsible for full marketing mix and developing marketing strategy both in the UK and USA, utilising a full range of online and offline media. New product launches, including new product range for retail market. Introduced email campaigns to the marketing mix. Managed telemarketing team.



Checkpoint Systems

• United States
• Retail
• 700 & Above Employee

• Marketing Manager

  • Apr 1997 - Apr 2000

  Promoted from Marketing Assistant to Marketing Manager in June 1998. Responsible for planning and implementing marketing strategy for the UK - identifying target markets and co-ordinating marketing mix and responsible for controlling and allocating budget. Managed marketing team and external agencies. Promoted from Marketing Assistant to Marketing Manager in June 1998. Responsible for planning and implementing marketing strategy for the UK - identifying target markets and co-ordinating marketing mix and responsible for controlling and allocating budget. Managed marketing team and external agencies.



Onglaze

• South Kensington

• Store Manager

  • Oct 1994 - Apr 1997

  Store manager Store manager