Lucy Anderson

Director at Provenance Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Cottesloe, Western Australia, Australia, AU
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Rachel Howman

I had the privilege of working with Lucy when she was in the early stage of her career as a marketing and communications professional. Lucy is an exceptionally self-motivated individual who engages fully with her work environment and builds strong relationship with her colleagues and stakeholders. I would not hesitate to work with her again.

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Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Director
      • Feb 2022 - Present

    • Australia
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Digital Manager
      • Feb 2021 - Present

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2020 - Feb 2022

    • Australia
    • Sporting Goods Manufacturing
    • PR and Communications Manager
      • 2018 - Jan 2022

    • Australia
    • Public Relations and Communications Services
    • Teams PR & Media Manager // Santos Tour Down Under
      • Sep 2020 - May 2021

  • Blanc Skin and Dr Clara Hurst
    • Cottesloe, Western Australia
    • Marketing and Brand Manager
      • Jan 2020 - Mar 2021

    • Australia
    • Primary and Secondary Education
    • 100 - 200 Employee
    • Digital Marketing Coordinator
      • Nov 2016 - Jan 2020

      In my role at Scotch College, I was responsible for the digital marketing strategy of the organization. I managed all online communication channels including social media platforms, website content and internal and external newsletters. Reporting to the Director of Marketing, Advancement and Community Engagement, the primary focus of my role was to build brand awareness of the college in a highly competitive industry as well as delivering timely communications to our community. In my role at Scotch College, I was responsible for the digital marketing strategy of the organization. I managed all online communication channels including social media platforms, website content and internal and external newsletters. Reporting to the Director of Marketing, Advancement and Community Engagement, the primary focus of my role was to build brand awareness of the college in a highly competitive industry as well as delivering timely communications to our community.

    • United States
    • Investment Management
    • 1 - 100 Employee
    • Media Assistant
      • Jul 2019 - Aug 2019

    • Australia
    • Hospitality
    • 1 - 100 Employee
    • Marketing, Events and Culture
      • Dec 2015 - Sep 2016

      In my role I managed the the placemaking strategy for Perth's newest inner city precinct, Cathedral Square. In partnership with the Placemaking and Management committees, my role involved identifying key events and activation opportunities for Cathedral Square and the wider precinct. Additionally, I was responsible for the development of content for the Cathedral Square website, EDM and social media channels as well as coordinating PR activity for the precinct with the State Buildings and hotel marketing and communications team. Show less

    • Australia
    • Education Administration Programs
    • 400 - 500 Employee
    • Marketing Officer
      • Jun 2014 - Dec 2015

      Catholic Education Western Australia is the governing body for all Catholic schools within the state. During my tenure I was part of a small but dynamic marketing communications team that provided marketing support to over 163 schools as well as the wider Catholic Education system in Western Australia. My role involved: - Project management of all marketing activity for new schools including branding, publicity, social media and events - Liaison with external suppliers to develop marketing and advertising material - Leading the development of a broad range of written materials including articles, speeches, blogs, web content, annual reports and advertising. - Publication of content to a broad range of stakeholders using multiple media channels. - Management of the organisation’s social media presence including Twitter, Facebook and Linkedin - Provision of marketing advice and support to schools as required - Supervision and coordination of promotional photo shoots Show less

    • PR and Communications Manager
      • Jan 2013 - Dec 2014

      Bianchi Lotto Arbitrage was the first international cycling team established in Western Australia and was a collaboration with the Belgian Bianchi Lotto NHT Team. My role as PR and Communications Manager was to raise awareness of the team and its successes as well as drive the team’s overall communications strategy. This included: • Implementation of a social media strategy, content creation and platform management (Facebook, Instagram and Twitter) • Acquisition and management of local and international sponsors • All PR management including press and media liaison with key media contacts • Management of all communications to team, staff, sponsors and supporters • Establishment and management of Rouleurs Club, an exclusive membership club created to support the team and raise the profile of the team in Australia • Coordination of all official photo and video shoots • Rider administration contact • Regular media training with all riders to ensure appropriate use of social media and to provide maximum exposure for all sponsors and partners • Administration support to Team Owner and Team Manager Show less

  • The Creative Arts House
    • Perth, Australia
    • Marketing Coordinator
      • Jun 2013 - May 2014

      Account management of all marketing activities for clients, public relations, social media content creation and management, content creation for print and web. Account management of all marketing activities for clients, public relations, social media content creation and management, content creation for print and web.

    • Sponsorship and Marketing Executive
      • May 2013 - Jan 2014

      - Sponsorship Management - Marketing - Event Assistance - Event PR - Sponsorship Management - Marketing - Event Assistance - Event PR

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Account Coordinator
      • Aug 2012 - Apr 2013

      Support Client Service Team: - Opening of job bags - Assist in development of creative design briefs - Proof reading of jobs - Booking media - Preparing contact reports - Writing copy - Liaison with clients as requested - Preparing quote requests - Monitor budgets and update deadlines - Generate up to date Work in Progress reports for key clients - Assist in new development processes Accounts: - Organising client statements - Monthly invoicing General administration duties Show less

    • Australia
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Alumni Assistant
      • Jan 2009 - Aug 2012

      - Event coordinator for Past Pupil Reunions - Database management - Photography - Administration tasks - Assist Community Relations & Development Team with editing publications - Event coordinator for Past Pupil Reunions - Database management - Photography - Administration tasks - Assist Community Relations & Development Team with editing publications

Education

  • Edith Cowan University
    Bachelor of Communications, Media and Cultural Studies
    2009 - 2012
  • Iona Presentation College
    2004 - 2008

Community

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