Experience

Finely Tuned

• Australia
• Music
• 1 - 100 Employee

• Marketing Manager

  • Jan 2022 - Present

  Sydney, New South Wales, Australia Finely Tuned, Lost Paradise, Lost Sundays, Above, Knotfest and Berry Hill



The Sydney Collective

• Australia
• Hospitality
• 1 - 100 Employee

• Senior Marketing Coordinator

  • Nov 2021 - Jan 2022

  • Execution of venue-specific marketing calendars that include calendar events, venue activations, festivals and promotions • Execute revenue-driving strategies across all business departments that are in line with venue goals • Develop and execute paid marketing and social media campaigns across all channels • Online representation and management of brand that is consistent with the style guide, generating engaging, high-quality content • Brief, review and manage all venue artwork,… Show more • Execution of venue-specific marketing calendars that include calendar events, venue activations, festivals and promotions • Execute revenue-driving strategies across all business departments that are in line with venue goals • Develop and execute paid marketing and social media campaigns across all channels • Online representation and management of brand that is consistent with the style guide, generating engaging, high-quality content • Brief, review and manage all venue artwork, ensuring it is supportive of the brand guidelines • Maintain a strong digital presence following best practices for SEO, SEM, website, social media and EDMs • Develop and execute key calendar and community events, ensuring go-to-market strategy, campaign and delivery is on-brand and within budget • Measure, analyse and report on the success of marketing initiatives • Identify community stakeholders, execute local area marketing strategies and maintain key relationships • Actively participate and contribute to the achievement of venue goals and a collaborative environment, ensuring thorough and constant communication with my team

• Marketing Coordinator

  • Jul 2020 - Nov 2021

  Sydney, New South Wales, Australia Park House Food & Liquor The Morrison Bar & Oyster Room Daniel San Manly



Finely Tuned

• Australia
• Music
• 1 - 100 Employee

• Marketing Assistant

  • Apr 2019 - Jul 2020

  Sydney, Australia • Social media planning, copywriting and channel management across all brands • Manage relevant online listings with new events, tours and announcements • Steer the growth of community engagement and audience communication efforts • Keep up to date with (and help implement) new or emerging marketing strategies and social trends • Build out newsletters for small and large events and assist with on-sale strategies • Execute paid marketing campaigns for small events within… Show more • Social media planning, copywriting and channel management across all brands • Manage relevant online listings with new events, tours and announcements • Steer the growth of community engagement and audience communication efforts • Keep up to date with (and help implement) new or emerging marketing strategies and social trends • Build out newsletters for small and large events and assist with on-sale strategies • Execute paid marketing campaigns for small events within budgets • Basic asset creation or editing as needed (Photoshop, Premiere Pro, Illustrator, Canva) • Provide customer service to all incoming customer queries in a professional and timely manner • Onboard and manage relationships with influencers and promoters • Attend events to create live content, assist with artist liaison and manage photo/video teams

• Marketing Intern

  • Oct 2018 - Mar 2019

  Bondi Beach, New South Wales, Australia



Gruden

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Performance Marketing Analyst

  • Feb 2018 - Sep 2018

  Sydney, Australia • Development and scheduling of yearly social calendars and producing original, creative and engaging content in line with product and brand messages • Growing social media presence, brand following and nurturing communities across multiple social media channels • Manage various paid campaigns across all search engines and achieve targeted ROI for ads spend on a daily basis • Develop new and eliminate under-performing paid ad copy/keywords, and analyse clicks and conversion data, ad… Show more • Development and scheduling of yearly social calendars and producing original, creative and engaging content in line with product and brand messages • Growing social media presence, brand following and nurturing communities across multiple social media channels • Manage various paid campaigns across all search engines and achieve targeted ROI for ads spend on a daily basis • Develop new and eliminate under-performing paid ad copy/keywords, and analyse clicks and conversion data, ad spend, and ROI • Ideating, creating and editing online content in sync with SEO strategy • Writing, editing or updating landing page content as informed by ongoing SEO and content goals

• Office Administrator

  • Sep 2017 - Mar 2018

  Sydney, Australia



Aubergine Sydney

• Manager

  • Dec 2013 - Jan 2017

  Sydney, Australia