Experience

Leina & Fleur | Womenswear Clothing

• Digital and eCommerce Supervisor

  • Sep 2017 - Present

  STRATEGY AND PLANNING • Driving ideation and innovative methods for marketing plans across a customer’s lifecycle to achieve marketing targets that drive both new and existing client revenue. • Preparing segmentation, acquisition, and retargeting strategies to optimise the effectiveness of digital campaigns in line with tactical initiatives. • Development and execution of advertising strategy for Adwords, YouTube, Pinterest, Facebook and Instagram. • Development and implementation of a social media strategy to drive fan engagement and acquisition. • Reviewing and re-development of user journeys to improve customer retention and meet company objectives. • Curation and development of brand messaging and content across different marketing channels. PROJECT MANAGEMENT • Being responsible for managing the planning and delivery of projects, including implementation, reporting and escalation. • Coordinating/managing the work of a project team and external stakeholders. • Work cross-functionally with the Ecommerce teams to deliver engaging digital campaigns across multiple channels (search, social, web, EDM etc.) • Managing the digital marketing budget and supporting the delivery of KPIs within the team. REPORTING AND ANALYTICS: • Providing detailed analysis and reports with data-driven insights and actions. • Leveraging data to identify business opportunities and optimise customer acquisition and retention strategy. • Measuring and evaluating an end-to-end customer experience across multiple channels. • Using AB testing and data-driven decisions to optimise the performance of EDMs and flows. • Identifying trends and insights to optimise spend and performance. Show less



Legend Footwear

• United Kingdom
• Retail
• 1 - 100 Employee

• Digital Marketing Executive

  • Oct 2016 - May 2017

  SOCIAL MEDIA AND EDM: • Managing and maintaining social media channels (Facebook and Twitter). • Design and development of company newsletter (Mail Chimp). • Creating banners, headers and written content for social media, EDM and website (Magento). • Planning the editorial content calendar. • Developing an online marketing strategy in-line with the company’s guidelines. • Tracking and measuring campaign performance for social media and EDM. • Using research, sales data, and reporting to improve marketing strategy performance. SEO AND USER EXPERIENCE: • Building processes and coordinating SEO activities such as product creation, link building, and technical SEO. • Helping create and implement a new title structure to improve company ranking on Amazon and eBay. • Evaluation of web analytics and competitor research with recommendations for improvements in customer journeys and UX. PRODUCT MANAGEMENT: • Proofreading, editing and approving imagery and product descriptions in-line with company requirements. • Omnichannel product management (Linnworks). • Cooperating with internal and external stakeholders to track and fix product issues on the website and selling channels. Show less



Citi

• Mexico
• IT Services and IT Consulting
• 100 - 200 Employee

• Executive Services Agent

  • Feb 2016 - Sep 2016

  • Greeting and registering internal and external guests. • Dealing with client concerns and requests. • Booking and organising events. • Data entry. • Greeting and registering internal and external guests. • Dealing with client concerns and requests. • Booking and organising events. • Data entry.



Blue Marmalade London

• Retail
• 1 - 100 Employee

• E-commerce Assistant

  • Jan 2015 - Feb 2016

  • Managing the appearance of the landing pages and product pages to communicate brand identity and improve user experience. • Preparing product descriptions and editing product images. • Uploading product images and descriptions onto the website (WordPress). • Managing inventory levels on the website and internal system. • Managing subscriptions and customer database (Mailchimp). • Conducting competitor and customer analysis to improve marketing strategy. • Working closely with external support teams to resolve existing technical issues. • Submitting weekly Feefo reports, processing orders and refunds. • Being responsible for postal, currier arrangements and order tracking. • Assisting in external initiatives such as trade shows and collaborations. Show less



Concept - Boutique

• United Kingdom
• Retail
• 1 - 100 Employee

• E-commerce Assistant

  • Sep 2014 - Dec 2014

  • Analysis of price points and customer preferences • Updating new products on to the website • Reviewing product labelling for SEO • Ensuring that product descriptions are complete and match with correct images • Visual merchandising of products on the website • Creating posts for the company’s blog • Being in charge of creating the seasonal product catalogue • Competitor and marketing research • Creating graphics for promotional leaflets, sliders and banners • Assisting during buying appointments • Updating and maintaining the supplier database • Researching new brands • Checking order information with deliveries • Keeping track of inventory levels and maintaining customer data base • Creating spread sheets for sales content • Monitoring and measuring company initiatives • Liaising with suppliers, chasing deliveries • Assisting during fittings and quality control • Trend and competitor analysis • Preparing reports and identifying best and worst sellers Show less



Atea Oceanie

• France

• Studio Assistant

  • Jul 2013 - Jul 2014

  • Supporting smooth operations of the critical path • Preparing fabric and trend boards • Liaising with factories and vendors • Sourcing fabrics and trimmings • Updating production schedule • Preparing production packs • Attending fitting sessions • Maintenance of the sample library and archives • Supporting smooth operations of the critical path • Preparing fabric and trend boards • Liaising with factories and vendors • Sourcing fabrics and trimmings • Updating production schedule • Preparing production packs • Attending fitting sessions • Maintenance of the sample library and archives



CELINE

• Intern

  • Jan 2012 - Aug 2012

  • Participating in the 3D design process • Pattern cutting • Organising textile samples and archives • Preparing samples for fittings • Providing support to the reception area of the luxury fashion house • Answering, redirecting calls and taking messages • Dealing with deliveries and couriers • Providing support with directions, event organizing and other staff enquiries • Welcoming guests and visitors and making sure that appropriate procedures have been followed • Participating in the 3D design process • Pattern cutting • Organising textile samples and archives • Preparing samples for fittings • Providing support to the reception area of the luxury fashion house • Answering, redirecting calls and taking messages • Dealing with deliveries and couriers • Providing support with directions, event organizing and other staff enquiries • Welcoming guests and visitors and making sure that appropriate procedures have been followed