Data Science Manager

• Sep 2021 - Present

Lead Data Scientist

• Jan 2021 - Sep 2021

- Led a team of three data scientists and two data engineers through technical improvements of our core algorithmic offering: AB-tests showed 11% reduction in CPMs and over $300,000 in monthly client savings. - Wrote a winning application for MarTech Breakthrough Awards for “Best Predictive Analytics Solution”.- Engaged with internal and external stakeholders to understand client challenges and rallied team around new goals to create solutions.- Lead the hiring process to recruit two new data scientists and mentored a data analyst to data scientist promotion. Show less

Senior Data Scientist

• Nov 2019 - Jan 2021

- Designed, implemented, and analyzed AB-tests of our algorithms to validate performance.- Worked collaboratively with analysts and engineers to produce thought leadership in the ad tech space. - Participated in Scrum / Kanban development process. Using Git / CircleCI to push models to production.- Performed exploratory analysis in a consulting capacity, resulting in additional clients and hundreds of thousands of dollars in additional spend. - Owned and lead the end-to-end deployment of machine learning models: initial proof-of-concept model with high f-score, generated through feature engineering and model selection; explained results and got necessary buy-in from non-technical stakeholders; full model deployment to production setting; AB-tests to verify model lift. Show less

Senior Data Scientist

• Dec 2017 - Nov 2019

- Formulated mathematical models of programmatic ad stack and managed its implementation from POC to full integration; the model lifted eCPM by 10%. - Performed social media analysis in a consulting capacity, netting our company over $350,000 in revenue. - Developed JavaScript front-end for exploring content consumption by demographic interest group for use in sales pitches. - Explored ROI for evergreen content across media verticals and created recommendations for C-suite based on findings. Show less

Computer and Data Scientist

• Apr 2015 - Nov 2017

- Implemented programmatic data collection from distributed sources (e.g. Facebook, Twitter, YouTube), and organized the gigabytes of data into a central database in BigQuery. - Worked with data consumers from Audience Development and Business Intelligence teams to generate insight-driving dashboards with SQL and Python. - Used NLP algorithms (BOW, LDA, word2vec) to vectorize unstructured data (scrapped online news content, competitor videos) and to classify and predict their performance. - Performed network analysis on large-scale (billions of edges) share graph to understand audience communities and article diffusion patterns. - Performed clustering analysis on Twitter users (archetypal analysis and k-means) and created narrated bullet points about the segments for editorial consumption. Show less

PHD Candidate

• Aug 2009 - Dec 2014

Designed and implemented parallel and distributed algorithms for simulating large dynamic sexual networks. My dissertation titled "Effective and Efficient Algorithms for Simulating Sexually Transmitted Diseases" describes the work and it's significance.

Teaching Assistant

• Sep 2010 - May 2012

As a teaching assistant I taught:• Object-oriented software development• Principles of Computing• Computer Science I: Fundamentals• Object-Oriented Software Developement

Fulbright Fellow

• Jul 2012 - Jul 2013

As a Fulbright Fellow in South Africa I developed simulation and modeling software to efficiently allocate resources for combination HIV prevention. The project explored different intervention methods and the ways in which each affects HIV prevalence, averted HIV infections and HIV-related deaths, and years of life saved within the modeling program. As a Fulbright Fellow in South Africa I developed simulation and modeling software to efficiently allocate resources for combination HIV prevention. The project explored different intervention methods and the ways in which each affects HIV prevalence, averted HIV infections and HIV-related deaths, and years of life saved within the modeling program.

Undergraduate Support

• Jun 2006 - Oct 2008

Programming experience with python, hardware interfacing, and GUI design. Created applications to interface x-ray machine, and Galil motor. Scientific laboratory experience; data analysis, and report write-ups. Assisted physicists and engineers in lab experiments including radiation detectors, circuit board testing and RENA testing for pulsar positions in auroras. Independent work environment with limited supervision. Programming experience with python, hardware interfacing, and GUI design. Created applications to interface x-ray machine, and Galil motor. Scientific laboratory experience; data analysis, and report write-ups. Assisted physicists and engineers in lab experiments including radiation detectors, circuit board testing and RENA testing for pulsar positions in auroras. Independent work environment with limited supervision.