Experience

Ambasciata della Gioia

• Italy
• Wellness and Fitness Services
• 1 - 100 Employee

• Co-Founder

  • Feb 2021 - Present

  Found and launch brand in the franchising and academy hair salon sector. Design and implement digital strategy to launch the new brand. Lead to create internal team to implement digital marketing and sales strategy. Found and launch professional hair care and color cosmetic brand. Found and launch innovative CRM and POS software to manage salon and create tailor made consultancy to walk-in or remote hair salon customers. Found and launch brand in the franchising and academy hair salon sector. Design and implement digital strategy to launch the new brand. Lead to create internal team to implement digital marketing and sales strategy. Found and launch professional hair care and color cosmetic brand. Found and launch innovative CRM and POS software to manage salon and create tailor made consultancy to walk-in or remote hair salon customers.



Human Vs Machine

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• General Manager

  • Sep 2020 - Dec 2020

  Deliver leadership and direction for strategic planning, operational excellence, marketing, sales, and people management, ensuring sustainable business growth. Contribute to the delivery of strategical and management services to subsidiary companies, improving business growth. Leverage strong analytical capabilities and solid management expertise to devise sales, finance, and HR strategies.● Optimised decision-making process by analysing business performance and formulating comprehensive reports for CEO and founder of the group.● Identified areas of improvement and implemented best practices, enhancing value of the majority and minority owned corporates.● Mitigated potential risks and ensured maximum ROI by conducting due diligence and managing the acquisition of corporates to create value for the holding.



Compagnia Della Bellezza

• Italy
• Consumer Services
• 100 - 200 Employee

• Executive Managing Director

  • Sep 2013 - Aug 2020

  Played key role in the company’s success, achieving the leading position in Italy in both areas as hair salon franchising with almost 400 salons and as professional academy with about 800 salons and 1500 professional operators involved per year. Managed full recruiting cycle, including interviewing, selecting, and training of 35 staff members. Spearheaded and improved team’s performance by implementing motivational techniques and encouraging open communication.● Managed a 2.5M euro worth project from planning, architecture, and contractor management to sponsorship acquisition, building and launching a Joyà Hub Location, resulting in saving 500.000 euro of location rent and services, securing 200.000 euro sponsorships from corporates, and enhancing revenues by 20% of group.● Held the credit of increasing revenue revenues stream by 3M euro through effective digital marketing strategies for lead generation techniques.● Developed a team of six leaders for 6 divisions across the company, ensuring employee career advancement.● Triggered €3M yearly increase in services revenues by devising effective plans for the different corporate products/services and securing new business opportunities.● Established a top-performing 15 people sales team with focus on maximising business performance.● Built and maintained collaborative relations with key customers, staff members, and executives.● Improved operational efficiency and saved cost by implementing digital transformation in all the organisation division.

• Business developer

  • May 2011 - Aug 2013

  Held accountable for developing and analysing corporate business plan and balancing corporate cash-flow and economic structure. Supported decision-making by creating commercial, financial, and economic reports.● Commended by senior management for cutting 500.000 euro of costa in the first 12 months.● Planned and executed corporate turnaround by defining commercial, education, and marketing strategy.



Uala

• Italy
• Information Technology & Services
• 1 - 100 Employee

• Co-founder and Strategic Advisor

  • Apr 2015 - Mar 2019

  As a strategic advisor and partner, I worked with CEO and co-founder on designing business model strategy and platform functions and features in the crucial early stages of the company when the business model needed to be validated and we had to look for early investors’ funds. Today, Uala is one of the most promising European "minicorn", leading European beauty booking platform for haircuts, manicures, pedicures and massages salons with over 12,000 active customers. The startup, founded in 2015, raised almost €20 millions and is present in Italy, Spain, France, Portugal and Greece.



Infineon Technologies

• Germany
• Semiconductor Manufacturing
• 700 & Above Employee

• Mergers and Acquisitions Analyst

  • May 2010 - Sep 2010