Experience

Ipsos in Hong Kong

• Hong Kong
• Market Research
• 1 - 100 Employee

• Research Executive

  • Sep 2022 - Present

  Market Research & Advisory | Healthcare & Consumer • Plan and execute full research project journey, starting from quotation, proposal, questionnaire design, fieldwork monitoring, to report analysis and presentation • Led 2 multi-wave brand trackers on message recall, market understanding, brand position and strategy • Perform quantitative analysis and visualize findings on report Market Research & Advisory | Healthcare & Consumer • Plan and execute full research project journey, starting from quotation, proposal, questionnaire design, fieldwork monitoring, to report analysis and presentation • Led 2 multi-wave brand trackers on message recall, market understanding, brand position and strategy • Perform quantitative analysis and visualize findings on report



Power Lines Pro

• Sydney, New South Wales, Australia

• Business Consultant

  • Sep 2020 - Oct 2020

  • Provided general overview of current state of LiDAR & 3D-modelling industry • Used secondary research to ianalyse and provide insights on how customer needs and habits are changing • Pitched a new pricing strategy and marketing plan to the strategy planning department • Provided general overview of current state of LiDAR & 3D-modelling industry • Used secondary research to ianalyse and provide insights on how customer needs and habits are changing • Pitched a new pricing strategy and marketing plan to the strategy planning department



DFI Retail Group

• Hong Kong
• Retail
• 700 & Above Employee

• Sales Assistant

  • Sep 2018 - Feb 2019

  • 7-11 Cashier duty and customer service • Inventory management • 7-11 Cashier duty and customer service • Inventory management



Watsons Taiwan

• Taiwan
• Retail
• 1 - 100 Employee

• Marketing Intern

  • May 2016 - May 2016

  • Translated documents from Chinese to English. • Conducted pricing research and fieldwork for products. • Translated documents from Chinese to English. • Conducted pricing research and fieldwork for products.