Lucine Keverian
Head of Social at Omnicom Media Group UK- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Bio
Henry Arkell
Lucine is a smart, diligent, professional, reliable, funny and fantastically caring team leader. A true digital expert and leader in the field of paid social. I often used to joke her and Sarah Birkett where the first people in the world to buy paid social ads, but it’s not far from the truth, they were definitely amongst the first 20 or so. You only have to look at Lucine’s career trajectory to see she’s excelled in all the roles she’s done. I would leap at the chance to work with Lucine again. She’s the rock and quietly effective dynamo ever team needs!
Christian Kimberley-Bowen
Lucine continues to be a huge asset to our Meta (formerly Facebook) partnership with OMG. She has proven to be instrumental in helping us align the agency social and performance team, leading and landing key initiatives (eg most recently Omnicom Garage) and ensuring successful programmes also scale by working in tandem with OMG’s global social team. Cool under pressure, Lucine is prepared to tackle hard conversations with us when needed - our platform isn’t always easy to navigate - and isn’t afraid to dig in until a problem is resolved for her clients and teams. Lucine is a delight to work with and has proven time and time again a trusted and essential stakeholder to our Meta agency team’s partnership with Omnicom.
Henry Arkell
Lucine is a smart, diligent, professional, reliable, funny and fantastically caring team leader. A true digital expert and leader in the field of paid social. I often used to joke her and Sarah Birkett where the first people in the world to buy paid social ads, but it’s not far from the truth, they were definitely amongst the first 20 or so. You only have to look at Lucine’s career trajectory to see she’s excelled in all the roles she’s done. I would leap at the chance to work with Lucine again. She’s the rock and quietly effective dynamo ever team needs!
Christian Kimberley-Bowen
Lucine continues to be a huge asset to our Meta (formerly Facebook) partnership with OMG. She has proven to be instrumental in helping us align the agency social and performance team, leading and landing key initiatives (eg most recently Omnicom Garage) and ensuring successful programmes also scale by working in tandem with OMG’s global social team. Cool under pressure, Lucine is prepared to tackle hard conversations with us when needed - our platform isn’t always easy to navigate - and isn’t afraid to dig in until a problem is resolved for her clients and teams. Lucine is a delight to work with and has proven time and time again a trusted and essential stakeholder to our Meta agency team’s partnership with Omnicom.
Henry Arkell
Lucine is a smart, diligent, professional, reliable, funny and fantastically caring team leader. A true digital expert and leader in the field of paid social. I often used to joke her and Sarah Birkett where the first people in the world to buy paid social ads, but it’s not far from the truth, they were definitely amongst the first 20 or so. You only have to look at Lucine’s career trajectory to see she’s excelled in all the roles she’s done. I would leap at the chance to work with Lucine again. She’s the rock and quietly effective dynamo ever team needs!
Christian Kimberley-Bowen
Lucine continues to be a huge asset to our Meta (formerly Facebook) partnership with OMG. She has proven to be instrumental in helping us align the agency social and performance team, leading and landing key initiatives (eg most recently Omnicom Garage) and ensuring successful programmes also scale by working in tandem with OMG’s global social team. Cool under pressure, Lucine is prepared to tackle hard conversations with us when needed - our platform isn’t always easy to navigate - and isn’t afraid to dig in until a problem is resolved for her clients and teams. Lucine is a delight to work with and has proven time and time again a trusted and essential stakeholder to our Meta agency team’s partnership with Omnicom.
Henry Arkell
Lucine is a smart, diligent, professional, reliable, funny and fantastically caring team leader. A true digital expert and leader in the field of paid social. I often used to joke her and Sarah Birkett where the first people in the world to buy paid social ads, but it’s not far from the truth, they were definitely amongst the first 20 or so. You only have to look at Lucine’s career trajectory to see she’s excelled in all the roles she’s done. I would leap at the chance to work with Lucine again. She’s the rock and quietly effective dynamo ever team needs!
Christian Kimberley-Bowen
Lucine continues to be a huge asset to our Meta (formerly Facebook) partnership with OMG. She has proven to be instrumental in helping us align the agency social and performance team, leading and landing key initiatives (eg most recently Omnicom Garage) and ensuring successful programmes also scale by working in tandem with OMG’s global social team. Cool under pressure, Lucine is prepared to tackle hard conversations with us when needed - our platform isn’t always easy to navigate - and isn’t afraid to dig in until a problem is resolved for her clients and teams. Lucine is a delight to work with and has proven time and time again a trusted and essential stakeholder to our Meta agency team’s partnership with Omnicom.
Credentials
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Meta Certified Discovery Commerce Specialist
MetaDec, 2022- Nov, 2024 -
Meta Certified Media Buying Professional
MetaNov, 2022- Nov, 2024
Experience
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Omnicom Media Group UK
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United Kingdom
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Advertising Services
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700 & Above Employee
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Head of Social
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May 2021 - Present
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MG OMD
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Head of Social Advertising
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Mar 2017 - May 2021
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OMD EMEA
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United Kingdom
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Advertising Services
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500 - 600 Employee
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Head of Social
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Sep 2016 - Mar 2017
Managing the Paid Social proposition as well as lead the specialist team to deliver best in class social media campaigns. Managing the Paid Social proposition as well as lead the specialist team to deliver best in class social media campaigns.
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Accuen
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Social Advertising
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May 2014 - Sep 2016
Led the delivery and execution of the Social Marketing buying strategies on behalf of Omnicom's agency units across Australia Led the delivery and execution of the Social Marketing buying strategies on behalf of Omnicom's agency units across Australia
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MG OMD
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Senior Social Advertising Planner
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Apr 2012 - Jul 2014
Responsible for delivering Social Advertising campaigns and strategies for all of MG OMD's clients Responsible for delivering Social Advertising campaigns and strategies for all of MG OMD's clients
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Techlightenment
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London, United Kingdom
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Social Campaign Manager
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Oct 2009 - Apr 2012
Management and creative planning of Social Media campaigns on various Social platforms. Management and creative planning of Social Media campaigns on various Social platforms.
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Education
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University of the Arts London
BA Hons, GMD Advertising