Experience

Lucinda Literary

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• President

  • Jan 2011 - Present

  Greater New York City Area A literary consulting agency dedicated to representing and publicizing authors, with specific expertise in new media. • Provide marketing, publicity, and publishing consulting services for diverse fiction and nonfiction authors • Work closely with publishers to develop and implement a comprehensive marketing strategy • Supervise book website creation and manage all aspects of digital marketing, social media, web analytics • Develop and sell book proposals to… Show more A literary consulting agency dedicated to representing and publicizing authors, with specific expertise in new media. • Provide marketing, publicity, and publishing consulting services for diverse fiction and nonfiction authors • Work closely with publishers to develop and implement a comprehensive marketing strategy • Supervise book website creation and manage all aspects of digital marketing, social media, web analytics • Develop and sell book proposals to publishers • Book author speaking engagements • Draft and execute speaking, television, and sponsorship contracts Show less



Fletcher & Company, LLC

• Literary Agent, Marketing Consultant

  • Aug 2009 - Jan 2011

  • Edited and sold fiction and nonfiction book proposals to major publishers • Negotiated publishing contracts; advised authors in all aspects of intellectual property and brokered all ancillary agreements (foreign rights, film, media partnerships) • Responsible for bringing new marketing business to the agency • Managed custom online marketing and event campaigns for marquis agency clients



Scholastic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Associate, National Partnerships & Custom Publishing

  • Sep 2008 - Jul 2009

  • Managed corporate and foundation accounts for Scholastic’s Custom Publishing division • Responsible for new business (Con Edison, Credit Suisse, Aetna) • Assisted in strategic planning, operations, and creative development of custom publishing programs • Executed RFPs, email blasts, online advertising and Analytics reports



Scholastic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Project Manager

  • Sep 2006 - May 2008

  • Responsible for strategic planning efforts for Scholastic's educator job site, School Jobs Now • Actively sought new business and partnerships • Managed small sales team; developed and implemented sales, marketing, SEO & SEM initiatives • Maintained daily correspondence with clients, vendors, and customer service • Consulted on various Scholastic online initiatives: Deloitte & Touche Virtual, Early Childhood Today • Frequent contributor to Scholastic's professional… Show more • Responsible for strategic planning efforts for Scholastic's educator job site, School Jobs Now • Actively sought new business and partnerships • Managed small sales team; developed and implemented sales, marketing, SEO & SEM initiatives • Maintained daily correspondence with clients, vendors, and customer service • Consulted on various Scholastic online initiatives: Deloitte & Touche Virtual, Early Childhood Today • Frequent contributor to Scholastic's professional publications, Instructor and Administrator Magazines Show less



HarperCollins Publishers

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Publicist

  • 2005 - 2006

  • Crafted press materials; procured national media placement for assigned books • Developed and maintained author relationships • Coordinated interviews, events and author tours nationally • Upon leaving position, maintained a small referral-based business as a freelance publicist for authors and musicians



Credit Suisse

• Switzerland
• Banking
• 700 & Above Employee

• Summer Intern/Corporate Communications & Foundation

  • Jun 2001 - Aug 2002

  • Assisted in the launch of the first branding initiative for the CSFB Foundation • Developed content for company website and internal newsletter • Liaised between company and non-profit clients seeking corporate funding • Edited grant proposals