Experience

Totale Santé

• Switzerland
• Book and Periodical Publishing
• 1 - 100 Employee

• Brand Manager & Team Leader Marketing Digital

  • Oct 2021 - Present

  • Manager of the brand 'Le Bon Choix Santé'• Monthly sales target objective• Management of 3 people• Implementation of email campaigns to grow the customer base and sales our product • Manage campaigns performance and optimize conversion funnels• Writing promotional content• Define and implement new offers

• Digital Marketing Manager

  • Nov 2020 - Oct 2021

  • Manage a team of 2 digital managers• Propose and implement e-marketing strategies, within a ROI perspective• Manage and optimize campaigns on a daily basis, based on their performance• In charge of digital campaigns : SEA, Display, Facebook Ads, Outbrain, Power Space • Supervise and lead the various service providers and external partners• Measure and analyze KPIs• Responsible of the objectives fixed



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Digital Marketing Manager

  • Apr 2019 - Oct 2020

  The Consumer Health division offers vitamins, analgesics, dermatological and gynecological care, gastroenterological products and herbal medicine. Thanks to innovation and its world-famous brands such as Aspirin, Bepanthen®, Berocca®, Rennie®, it contributes to improve well-being and quality of life on a daily basis.•In charge of digital campaigns in collaboration with media agency: monitoring, analyzing optimizing Adwords and VOL campaigns, and respect of planning, budget and KPI’s• Implementation of regular reports for SEO, SEA, VOL for all marketing strategies, with the help of our media agencies• Implement optimizations on our websites, manage "bugs" or other "site-centric" areas of improvement with the coordination of IT teams• Collect the needs of Brand Managers, assess the technical feasibility of projects, develop schedules and budgets• Management of Drupal migration for all our websites



Prussik Webmarketing

• Digital Project Manager

  • Jun 2018 - Feb 2019

  Client portfolio management:• Audit: identification of needs and define priority objectives• Development of a digital strategy with a ROIste perspective• Implementation and management of SEO, SEA, Displays and remarketing campaigns •Campaigns creation and management for Facebook, LinkedIn, Twitter, Instagram, Youtube• Definition of an editorial line, Community Management, content production •Configuration of tracking tools with GTM, Google Analytics• Monthly reports to customers: actions implemented, KPIs set, objectives achievement ,respect of budget



Regicom

• France
• Advertising Services
• 100 - 200 Employee

• Digital Project Manager

  • Nov 2015 - Jun 2018

  • Programming, monitoring and analysis of emailings, SMS, and Facebook advertising campaigns: bidding, KPIs, and budget tracking• Community Management for Peugeot, Darty, Ixina, etc• Weekly reporting: analysis of the budget, KPIs, and customers fleet• Monitoring creation of ads: from briefs to client validation• Offers' optimizations to improve product range: implementation of monthly reports, new objectives and ads formats• Customer relationship and support to the commercial network• Management of two trainees



Le Figaro

• France
• Newspaper Publishing
• 700 & Above Employee

• Product Manager Assistant

  • Sep 2014 - Sep 2015

  Development of the Figaro Store e-commerce website:- Back office management and administration- Implementation of online communication actions (creation and configuration of emailings, etc.)- Implementation of multi-channel marketing operations- Implementation of the referencing policy SEO, SEM, SEA- Analysis and optimization of the customer journey- Managing relationships with different service providers- Follow-up of audience and sales statistics: analysis, interpretation and implementation of corrective measures to improve the website performances- Monitoring of reporting and KPIs



Traditional Market

• Farming

• Assistante Chef de Projet e-commerce

  • Jun 2013 - Dec 2013

  Marketing: publicité et promotion au niveau des médias (radios, journaux). Prospection: rechercher de nouvelles villes et pays où organiser des marchés traditionnels. Administration et communication avec les villes qui accueillent les marchés. Marketing: publicité et promotion au niveau des médias (radios, journaux). Prospection: rechercher de nouvelles villes et pays où organiser des marchés traditionnels. Administration et communication avec les villes qui accueillent les marchés.



Xerox

• United States
• Business Consulting and Services
• 700 & Above Employee

• "OTC Accounts receivable Specialist"

  • Jun 2012 - Aug 2012

  Réception des demandes des clients et proposition de solutions par téléphone ou par courriel. Vérification et correction des systèmes de facturation avant envoie aux concessionnaires du marché Européen. Utilisation de SAP. Réception des demandes des clients et proposition de solutions par téléphone ou par courriel. Vérification et correction des systèmes de facturation avant envoie aux concessionnaires du marché Européen. Utilisation de SAP.



Direct Café

• France
• Retail
• 1 - 100 Employee

• Assistante Chef de Produit e-commerce

  • Jun 2011 - Aug 2011

  - Construction du site internet - Création d'emailings, flyers... - Gestion et envoie des colis - Création d'une capsule compatible Nespresso - Construction du site internet - Création d'emailings, flyers... - Gestion et envoie des colis - Création d'une capsule compatible Nespresso



Groupe SBS/Burologic.

• Assistante Commerciale

  • Jun 2009 - Aug 2009

  - Suivi des ventes - Facturation - Tenue du fichier clients - Suivi des déplacements des commerciaux - Prise de rendez-vous - Suivi des ventes - Facturation - Tenue du fichier clients - Suivi des déplacements des commerciaux - Prise de rendez-vous