Experience

WILD & The MOON

• France
• Restaurants
• 1 - 100 Employee

• Marketing & Communication Director

  • Jun 2021 - Present

  Defined the Marketing & Communication strategy, designed efficient action plans and ensured their implementation, off and online, France + International (20 restaurants/corners worldwide) as well as the E-Commerce strategy. Management 10 pax. COMEX Member Defined the Marketing & Communication strategy, designed efficient action plans and ensured their implementation, off and online, France + International (20 restaurants/corners worldwide) as well as the E-Commerce strategy. Management 10 pax. COMEX Member



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Head of Trade Marketing - Modern Trade

  • Jan 2013 - May 2021

  Designed Brand promotion Policy and efficient activation plans to support Off Trade Customer activity. Manage a team of 5 Project Managers. From 2018, as part of the merger of Pernod and Ricard companies : Optimized organization and brand activations process including the development of Trade Promotion Optimization tools (TPO) while sustaining to manage the Pernod Trade Marketing team (budget €50 million) Designed Brand promotion Policy and efficient activation plans to support Off Trade Customer activity. Manage a team of 5 Project Managers. From 2018, as part of the merger of Pernod and Ricard companies : Optimized organization and brand activations process including the development of Trade Promotion Optimization tools (TPO) while sustaining to manage the Pernod Trade Marketing team (budget €50 million)



PERNOD SA

• Région de Paris, France

• ECR Demand Manager

  • Sep 2007 - Dec 2012

  Designed and developed the ECR strategy across all customers network in France. (Off and On line) Optimized Consumer insight Studies & Panels budget (€500K) Designed and developed the ECR strategy across all customers network in France. (Off and On line) Optimized Consumer insight Studies & Panels budget (€500K)



Pernod Ricard Winemakers

• Australia
• Beverage Manufacturing
• 400 - 500 Employee

• Senior Global Brand Manager

  • Sep 2007 - Jun 2011

  Strategic and operational Marketing Management of the Pernod Ricard Wine portfolio in collaboration with Brandowners (Australia, New Zealand, South Africa, Argentina, Spain) Strategic and operational Marketing Management of the Pernod Ricard Wine portfolio in collaboration with Brandowners (Australia, New Zealand, South Africa, Argentina, Spain)



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Global Brand Manager

  • Jan 2001 - Dec 2006

  French Domestic Market and International. Contributive Margin of managed brands : €15M to €25M, A&P : €3M to €5M Mix market, Route-to-Market design, Route-to-Consumer design P&L Media & Global Consumer Experience

• E-retail Key Account and Demand Manager

  • Jul 2000 - Dec 2000

  Negociation Develop visibility and promotion



Cusenier S.A.

• France
• International Trade and Development

• Sales Development Manager

  • Jul 1997 - Jun 2000

  Merchandising Manager Sales Development

• Commercial Sales Representative

  • Jan 1998 - Dec 1998



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Sales Business Development

  • Feb 1997 - Jun 1997



Institut français du merchandising

• France
• Retail

• Multimedia Project Manager

  • Jun 1996 - Jan 1997



Louis Vuitton

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Sales and Social Marketing

  • Jun 1995 - Nov 1995

  Year out internship : Sales and Social Marketing Year out internship : Sales and Social Marketing