Lucile Morel-Lab
Responsable Communication at Ombrea- Claim this Profile
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English Professional working proficiency
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Spanish Professional working proficiency
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French Native or bilingual proficiency
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Bio
Experience
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Ombrea
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France
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Farming
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1 - 100 Employee
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Responsable Communication
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Sep 2022 - Present
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Cheffe de Projet Communication
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Sep 2021 - Present
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Communications Project Manager
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Feb 2020 - Present
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Maison Louis Latour
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France
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Beverage Manufacturing
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1 - 100 Employee
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Marketing - PR
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Oct 2016 - Feb 2020
Public Relations : - Manage wines seminars program, including winemaker tours to Burgundy (Côte d'Or, Chablis, and Beaujolais) - Conduct event opportunities and maximize consumer engagement opportunities - Promote Louis Latour with distributors abroad: Portugal, Spain Marketing/Communication : - Develop and maintain relevant information, fact sheets and presentation documents for the Export Team & Louis Latour events - Develop content and manage processes for newsletters - Generating new content and updating the websites LL, HF, SF (Louis Latour, Simonnet-Febvre, Henry Fessy) - Hire and supervise outside contractors (e.g. photographer, videographer) to assure a quality product and maintain demanding deadlines Social Media : - Manage social media content for the 3 brands (Louis Latour, Simonnet-Febvre, Henry Fessy): news stories, events information - Drive communication for global brand content: brand building, campaigns delivered across email, and digital screens Show less
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Direct Domaines Distribution
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Beaune
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Marketing Communication
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Feb 2015 - Jul 2016
> Setting up HK and DDD brand platforms in collaboration with the agency Monogramme • Restructured product range • Developed reflexion and conception of internet websites (project monitoring) • Managed wineries relationships • Writing press releases/newsletters (emailing through Mailchimp) • Conducted corporate design (new logos) • Ensured the realisation of brochures in 4 versions (French, English, Chinese, Japonese) • Deployed the creation of technical sheets for HK wines (English/French) > Responsible for organising international wine fairs (Sopexa,Vinexpo Hong Kong, Prowine Asia) • Completed layout and logistic support (sending of samples, stand ordering/ customization) > For customers (Asia-Pacific) • Achieved labels development (sourcing, creation, BAT) • Completed visits to wineries for importers Show less
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Stenberg & Blom
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Norway
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Beverage Manufacturing
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1 - 100 Employee
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Junior Brand Manager
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Jan 2014 - Jun 2014
January 2014 till August 2014 January 2014 till August 2014
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Taste of Tradition (Asia Pacific) Pte Ltd
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Singapore
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Beverage Manufacturing
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1 - 100 Employee
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Marketing
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Jan 2013 - Dec 2013
• Conception of marketing campaigns (CRM & Mail Chimp), tools for sales (catalogue, brochure, PPT), and daily content, social media. • Participation to Wine Dinners and handling of a weekly tasting for the Trade. • CRM: Management and operation of the clients’ database, develop the schedule of items, set the message and contents. • Develop and monitor the schedules of Export Managers. • Conception of marketing campaigns (CRM & Mail Chimp), tools for sales (catalogue, brochure, PPT), and daily content, social media. • Participation to Wine Dinners and handling of a weekly tasting for the Trade. • CRM: Management and operation of the clients’ database, develop the schedule of items, set the message and contents. • Develop and monitor the schedules of Export Managers.
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Louis Latour
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Beaune
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Public Relations
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Jan 2012 - Aug 2012
Visits of the Domaine and tastings for foreign professional customers. Conception of the press review. Handling of the back-office. Visits of the Domaine and tastings for foreign professional customers. Conception of the press review. Handling of the back-office.
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Manpower France
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France
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Human Resources Services
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700 & Above Employee
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Research Assistant
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Jun 2011 - Aug 2011
Research and secondment of candidates (interviews and tests). Research and secondment of candidates (interviews and tests).
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Federación Española del Vino (FEV)
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Madrid Area, Spain
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Intern
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Jan 2010 - Mar 2010
Foreign Trade Department: renovation of the federation’s website, research and updating of exports datas for the Spanish wine companies. I handled the suscribers’s calls and claims. Foreign Trade Department: renovation of the federation’s website, research and updating of exports datas for the Spanish wine companies. I handled the suscribers’s calls and claims.
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SWAROVSKI
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Switzerland
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Saleswoman
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Dec 2008 - Dec 2008
Responsible for customer service. Responsible for customer service.
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Education
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BBA INSEEC
4 (state-recognized diploma), International Marketing -
Staffordshire University
Bachelor of Arts, Business -
Lycée du Grésivaudan