Lucile Morel-Lab

Responsable Communication at Ombrea
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Contact Information
us****@****om
(386) 825-5501
Location
Aix-en-Provence, Provence-Alpes-Côte d'Azur, France, FR
Languages
  • English Professional working proficiency
  • Spanish Professional working proficiency
  • French Native or bilingual proficiency

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Experience

    • France
    • Farming
    • 1 - 100 Employee
    • Responsable Communication
      • Sep 2022 - Present

    • Cheffe de Projet Communication
      • Sep 2021 - Present

    • Communications Project Manager
      • Feb 2020 - Present

    • France
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing - PR
      • Oct 2016 - Feb 2020

      Public Relations : - Manage wines seminars program, including winemaker tours to Burgundy (Côte d'Or, Chablis, and Beaujolais) - Conduct event opportunities and maximize consumer engagement opportunities - Promote Louis Latour with distributors abroad: Portugal, Spain Marketing/Communication : - Develop and maintain relevant information, fact sheets and presentation documents for the Export Team & Louis Latour events - Develop content and manage processes for newsletters - Generating new content and updating the websites LL, HF, SF (Louis Latour, Simonnet-Febvre, Henry Fessy) - Hire and supervise outside contractors (e.g. photographer, videographer) to assure a quality product and maintain demanding deadlines Social Media : - Manage social media content for the 3 brands (Louis Latour, Simonnet-Febvre, Henry Fessy): news stories, events information - Drive communication for global brand content: brand building, campaigns delivered across email, and digital screens Show less

    • Marketing Communication
      • Feb 2015 - Jul 2016

      > Setting up HK and DDD brand platforms in collaboration with the agency Monogramme • Restructured product range • Developed reflexion and conception of internet websites (project monitoring) • Managed wineries relationships • Writing press releases/newsletters (emailing through Mailchimp) • Conducted corporate design (new logos) • Ensured the realisation of brochures in 4 versions (French, English, Chinese, Japonese) • Deployed the creation of technical sheets for HK wines (English/French) > Responsible for organising international wine fairs (Sopexa,Vinexpo Hong Kong, Prowine Asia) • Completed layout and logistic support (sending of samples, stand ordering/ customization) > For customers (Asia-Pacific) • Achieved labels development (sourcing, creation, BAT) • Completed visits to wineries for importers Show less

    • Norway
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Junior Brand Manager
      • Jan 2014 - Jun 2014

      January 2014 till August 2014 January 2014 till August 2014

    • Singapore
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing
      • Jan 2013 - Dec 2013

      • Conception of marketing campaigns (CRM & Mail Chimp), tools for sales (catalogue, brochure, PPT), and daily content, social media. • Participation to Wine Dinners and handling of a weekly tasting for the Trade. • CRM: Management and operation of the clients’ database, develop the schedule of items, set the message and contents. • Develop and monitor the schedules of Export Managers. • Conception of marketing campaigns (CRM & Mail Chimp), tools for sales (catalogue, brochure, PPT), and daily content, social media. • Participation to Wine Dinners and handling of a weekly tasting for the Trade. • CRM: Management and operation of the clients’ database, develop the schedule of items, set the message and contents. • Develop and monitor the schedules of Export Managers.

    • Public Relations
      • Jan 2012 - Aug 2012

      Visits of the Domaine and tastings for foreign professional customers. Conception of the press review. Handling of the back-office. Visits of the Domaine and tastings for foreign professional customers. Conception of the press review. Handling of the back-office.

    • France
    • Human Resources Services
    • 700 & Above Employee
    • Research Assistant
      • Jun 2011 - Aug 2011

      Research and secondment of candidates (interviews and tests). Research and secondment of candidates (interviews and tests).

    • Intern
      • Jan 2010 - Mar 2010

      Foreign Trade Department: renovation of the federation’s website, research and updating of exports datas for the Spanish wine companies. I handled the suscribers’s calls and claims. Foreign Trade Department: renovation of the federation’s website, research and updating of exports datas for the Spanish wine companies. I handled the suscribers’s calls and claims.

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Saleswoman
      • Dec 2008 - Dec 2008

      Responsible for customer service. Responsible for customer service.

Education

  • BBA INSEEC
    4 (state-recognized diploma), International Marketing
    2008 - 2012
  • Staffordshire University
    Bachelor of Arts, Business
    2010 - 2011
  • Lycée du Grésivaudan
    2005 - 2008

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