Lucija Mrgudić
Commercial Manager at 24sata- Claim this Profile
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English Full professional proficiency
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German Limited working proficiency
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Slovenian Limited working proficiency
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Croatian Native or bilingual proficiency
Topline Score
Bio
Credentials
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Create a Brand Strategy
LinkedInMar, 2023- Nov, 2024 -
Crisis Communication
LinkedInMar, 2023- Nov, 2024 -
Event Planning Foundations
LinkedInMar, 2023- Nov, 2024 -
Marketing Tools: Digital Marketing Tools and Services
LinkedInMar, 2023- Nov, 2024
Experience
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24sata
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Croatia
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Media Production
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100 - 200 Employee
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Commercial Manager
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Sep 2023 - Present
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Journal.hr
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Croatia
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Technology, Information and Internet
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1 - 100 Employee
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Journalist
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Jul 2023 - Aug 2023
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RTL Hrvatska
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Croatia
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Junior Producer
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Jan 2021 - Jun 2023
- Leading and managing end-to-end news production, from story development to final broadcast.- Coordinating teams and managing logistical aspects, such as travel arrangements and equipment needs.- Creating production schedules, assigning tasks, and coordinating with team members to ensure smooth execution of news coverage. - Overseeing the production process, including directing live broadcasts, selecting and editing video footage, and incorporating graphics and visual elements. Ensuring high production quality to broadcast standards.- Providing guidance, feedback, and support to team members. Effectively delegating tasks and managing resources to optimize productivity.- Collaborating with anchors and reporters to refine their on-air delivery and storytelling techniques.- Remaining calm and composed during breaking news situations or unexpected challenges. Making quick decisions and adapting plans as necessary to ensure accurate and timely reporting. Show less
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Production Assistant
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Oct 2019 - Dec 2020
- Responsible for end-to-end news production, including story development, coordination, scriptwriting, and content production.- Ensuring high-quality broadcast projects, meeting tight deadlines and fosters a collaborative work environment.- Team player
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Radio Korčula
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Korčula
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Journalist/Reporter
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Jun 2019 - Sep 2019
- Proactively identifying and researching news topics of public interest. - Conducting interviews, attending events, and gathering relevant information to develop compelling stories for local radio station. - On-Air Delivery, presenting news stories on radio, utilizing effective vocal techniques, and maintaining a confident and engaging delivery style. - Adapting to different program formats and time constraints. - Creating digital content to complement radio news and culture segments, such as written articles, audio clips, and social media updates. - Utilizing digital platforms to distribute content and engage with the audience. Show less
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European Parliament
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Belgium
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Political Organizations
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700 & Above Employee
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Intern Office Assistant
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Jan 2019 - Jan 2019
- Conducting research on political issues, public sentiment, and stakeholder perceptions to inform communication strategies. - Assisting in the creation of compelling written and visual content, such as press releases, speeches, social media posts, and website content. Ensuring messaging aligns with organizational goals and target audience interests. - Supporting media outreach efforts, including drafting media pitches, coordinating interviews, and building relationships with journalists and media outlets. - Assisting in managing social media accounts, developing content calendars, and engaging with online communities. - Coordinating logistics, managing guest lists, and ensuring a smooth execution of events. - Actively seeking opportunities to learn and grow in the field of political public relations. Staying informed about political trends, campaign strategies, and evolving communication tools and techniques. Show less
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Atlantic Grupa
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Croatia
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Manufacturing
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700 & Above Employee
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Corporative Communication Assistant
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Mar 2018 - Mar 2018
- Assisting in the creation of compelling written and visual content for internal and external communication channels, such as newsletters, blog posts, social media content, and press releases. - Assisting in developing and executing internal communication strategies to engage and inform employees. Supporting the creation of employee newsletters, intranet content, and organizational announcements. - Assisting in managing digital communication platforms, such as the company website and social media accounts. Supporting content creation, scheduling, and monitoring of social media engagement. - Assisting in maintaining a consistent brand image and message across various communication channels. Show less
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HTP Orebić / Orebić Hotels
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Croatia
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Travel Arrangements
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1 - 100 Employee
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Front Desk Clerk
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Jun 2015 - Sep 2015
- Front Desk Management - Assisting visitors with inquiries, providing information about the organization, and ensuring a comfortable and pleasant experience for all visitors. - Scheduling and coordinating appointments, meetings, and conference room bookings. - Collaborating with various departments to ensure smooth office operations. - Providing excellent customer service to all clients, visitors, and staff members. - Front Desk Management - Assisting visitors with inquiries, providing information about the organization, and ensuring a comfortable and pleasant experience for all visitors. - Scheduling and coordinating appointments, meetings, and conference room bookings. - Collaborating with various departments to ensure smooth office operations. - Providing excellent customer service to all clients, visitors, and staff members.
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Education
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VERN' University
Digital marketing and branding -
Faculty of Political Science, University of Zagreb
Master's degree, Communication and Media Studies -
University of Dubrovnik, Croatia
Bachelor’s Degree, Communication and Media Studies -
University of Vienna
Bachelor's degree, Communication and Media Studies