Operations Manager

• Jan 2022 - Present

Marketing Manager

• May 2021 - Present

Marketing Consultant

• Jul 2020 - Jun 2021

CHOCHO LA CKOVA is an independent artisanal fashion atelier based in Amsterdam, specializing in fashion consultancy, bespoke fashion design, and product development of high-end leather and bio-based sustainable materials. My role as a marketing consultant was to oversee and analyze marketing strategy and activities based on innovative principles in the sustainable fashion industry, providing strategic advice and assistance with: • Branding, positioning, communications, and digital marketing • Developing and implementing a marketing strategy according to objectives and budget • Design, content, and deployment of digital marketing tools • Developing and launching a new website in WordPress and SEO implementation • Onboarding and managing a team of marketing interns and specialists

Key Account Consultant & People Operations

• Aug 2020 - Apr 2021

CIRA Advisory is a circular economy consulting firm that helps companies improve their business's economic and environmental performance. As part of establishing the company, I helped lead the team, set up internal processes, create marketing strategies, and provide consulting and training in online marketing. Additionally, I was responsible for covering a circular economy project for a key client, Komerční banka. • Leadership, motivation, and team development including hiring, onboarding, and 1on1 • Implementing internal processes, improving internal communication, managing resources • Creating a corporate identity and marketing strategy, managing a marketing team • Consulting and training in online marketing for clients and team members • Managing a circular economy project for a key client in terms of web content and SEO

Digital Account Manager

• Oct 2017 - Jan 2020

Blueberry (now BOOT!Q) was a digital agency offering design, web & mobile apps development, and 360-degree digital marketing services like SEO, PPC, website, social media, content, outbound email, and inbound lead nurturing. I was accountable for handling communication, strategic planning, and project management for key clients: ➢ Nestlé, Asseco Solutions, Green-Swan Pharmaceuticals, Astellas Pharma, Arval • Developing, implementing, and executing customized digital marketing strategies and web content • Delivering performance reports analyzing key metrics and campaign effectiveness • Building and maintaining long-lasting client relationships; managing a digital marketing team • Collaborating with sales teams on new business pitches, account renewals and upsells/cross-sells • Establishing and overseeing internal and external budgets, controlling costs

Digital Project Manager

• Apr 2015 - Mar 2017

Wunderman Thompson's Marketing Service Center in Prague is a division enabling digital production and processing of marketing data for multi-markets.I was responsible for managing digital media production operations across EMEA countries for the agency's largest account: ➢ Ford of Europe (over 30 markets)• Leading and facilitating the project planning process and the overall production of display ads• Cooperating closely with Ford's London-based creative agency and providing detailed reports • Planning resources, keeping track of tasks and progress, conducting project reviews • Optimizing and improving processes and the overall approach where necessary• Managing large and diverse international teams

Account Manager

• Nov 2012 - Mar 2015

Wunderman Thompson is a creative, data, and technology agency, and the largest direct marketing agency in the Czech Republic specialized in CRM and loyalty programs. I served as the lead point of contact responsible for managing projects and developing trusted advisor relationships for a portfolio of accounts: ➢ Ford, Mars, Storck, Land Rover, Hills, Tipsport, Fashion Arena• Managing international communications, determining and defining project scopes and objectives• Ensuring the timely and successful delivery of all online-to-offline marketing solutions• Securing growth opportunities and initiating new projects with existing clients• Establishing budgets, tracking campaign and operating costs• Planning and executing website content and digital campaigns, reporting on performance

Account Executive

• Dec 2011 - Oct 2012

C&COM is a creative agency specializing in graphic design and multi-channel marketing communication. I was responsible for the agency's largest account, a global developer and manufacturer of coating solutions for the protective, container, and industrial segments: ➢ Hempel A/S • Planning and executing creative/print production of quarterly product brochures and POS materials • Managing localizations, adapting design and layout to local preferences • Communicating with international clients across Europe • Coordinating project scopes, timelines and budgets • Establishing mailing lists

Marketing Analyst

• Jun 2009 - Aug 2010

Marketing Assistant

• Jan 2008 - May 2009