Lucie Roch

Director of External Relations & Communication, member of the Management Committee at La French Tech
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Location
Montreuil, Île-de-France, France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency

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Experience

    • France
    • Public Policy Offices
    • 1 - 100 Employee
    • Director of External Relations & Communication, member of the Management Committee
      • Mar 2022 - Present

      The French Tech Mission is a Government initiative to foster and promote the French startup scene in France and abroad. • Created and managed the team, determined the strategy and priorities, structured methods and actions: press relations, partnerships, brand architecture, digital, and contracts with service providers. • Drove the positioning strategy of the French Tech Mission: managed relationships with ministers' cabinets and coordinated external communication strategies. • Implemented impactful initiatives: major announcements made by the French President and Ministers; “Parity Pact” signed by 200+ French start-ups; celebrations around the 10-year anniversary of the French Tech. Show less

    • United States
    • Food and Beverage Manufacturing
    • Deputy Head of the “Networks, Partnerships & Crisis” Dpt in the French PM Communication Service
      • Sep 2020 - Apr 2022

      • Managed the team and projects with French central and regional administrations.• Coordinated communication strategies between Government entities (ministries and institutions) during the Covid-19 crisis and then on major Government action plans for the economy (France's 100 billion euros recovery plan), ecological plans, and actions to raise awareness towards sexism and prevent sexual violence.• Created a network of 200 institutional and private partners.• Managed relationships with the 106 prefectures (local administrative centers) across France on the Government's communication priorities.• Defined strategic communication plans to prepare for potential crisis in France (including disease, shutdown…). Show less

    • Project Manager Partnerships & Institutional Relations in the French PM Communication Service
      • Jan 2020 - Aug 2020

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    • Project Manager Arguments & Relations with ministerial teams in the French PM Communication Service
      • Jul 2019 - Dec 2019

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    • Deputy Head of the"Economic Attractiveness & French Tech" Office
      • Apr 2019 - Jul 2019

      • Implemented actions dedicated to the economic attractiveness of France, carried out by the Government. • Implemented actions dedicated to the economic attractiveness of France, carried out by the Government.

    • France
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Executive Director
      • Sep 2017 - Mar 2019

      • Recruited and managed the team; defined and implemented the company's development strategy in the United States and France, including recruitment of institutional and financial partners, and organized cross-border business events, notably in the presence of French ministers and New York officials.The company is specialized in supporting startups in their international development.

    • Project Manager
      • Jan 2016 - Sep 2017

    • Press Officer
      • Feb 2015 - Jul 2015

      - -

    • Junior Consultant
      • Jul 2014 - Dec 2014

      Image7 is an Influence & Media Relations Agency Image7 is an Influence & Media Relations Agency

    • Project Manager
      • May 2013 - Jul 2013

      - -

    • Parliamentary Assistant
      • Jun 2012 - Jul 2012

      - -

Education

  • Sciences Po
    MA
    2013 - 2016
  • Pantheon-Sorbonne University
    BA
    2010 - 2013
  • Pantheon-Sorbonne University
    BA
    2010 - 2013
  • Louis-le-Grand Highschool
    Highschool diploma (Baccalaureate)
    2007 - 2010

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