Lucie Holliday
Director at House of Brand Group- Claim this Profile
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Topline Score
Bio
Jamie Shacklock
Lucie did excellent work for Zappi in helping us get closer to user experience with our automated research platform and tools. For a period of about a year she was our go-to authority on UX Research, even helping us to build a team and process internally which is her lasting legacy several years later. As well as having a really strong research background, Lucie was able to quickly understand and pull towards the vision of an automated platform - not an easy thing to pull off in a much more technical environment than us researchers are used to. She quickly became a respected figure across the business and was a real asset throughout her time with us. Thank you, Lucie!
Sophie Blennerhassett
Lucie was brought on to lead a research project for a key client. Lucie was extremely efficient, super knowledgeable about research methodologies and execution and was excellent at pulling valuable insights and recommendations. I could not recommend Lucie more highly, she is an absolute star, a delight to work with, and would be an asset to any project she is involved in.
John Miller
Lucie is an astute researcher, very dedicated and incredibly switched-on. Having worked with her on a number of research projects for Spring as a qualitative consultant I’ve also been impressed by how she immerses herself in the analysis and insight generation process. She is also great fun to work with! My experience working with Lucie has been nothing but positive.
Jamie Shacklock
Lucie did excellent work for Zappi in helping us get closer to user experience with our automated research platform and tools. For a period of about a year she was our go-to authority on UX Research, even helping us to build a team and process internally which is her lasting legacy several years later. As well as having a really strong research background, Lucie was able to quickly understand and pull towards the vision of an automated platform - not an easy thing to pull off in a much more technical environment than us researchers are used to. She quickly became a respected figure across the business and was a real asset throughout her time with us. Thank you, Lucie!
Sophie Blennerhassett
Lucie was brought on to lead a research project for a key client. Lucie was extremely efficient, super knowledgeable about research methodologies and execution and was excellent at pulling valuable insights and recommendations. I could not recommend Lucie more highly, she is an absolute star, a delight to work with, and would be an asset to any project she is involved in.
John Miller
Lucie is an astute researcher, very dedicated and incredibly switched-on. Having worked with her on a number of research projects for Spring as a qualitative consultant I’ve also been impressed by how she immerses herself in the analysis and insight generation process. She is also great fun to work with! My experience working with Lucie has been nothing but positive.
Jamie Shacklock
Lucie did excellent work for Zappi in helping us get closer to user experience with our automated research platform and tools. For a period of about a year she was our go-to authority on UX Research, even helping us to build a team and process internally which is her lasting legacy several years later. As well as having a really strong research background, Lucie was able to quickly understand and pull towards the vision of an automated platform - not an easy thing to pull off in a much more technical environment than us researchers are used to. She quickly became a respected figure across the business and was a real asset throughout her time with us. Thank you, Lucie!
Sophie Blennerhassett
Lucie was brought on to lead a research project for a key client. Lucie was extremely efficient, super knowledgeable about research methodologies and execution and was excellent at pulling valuable insights and recommendations. I could not recommend Lucie more highly, she is an absolute star, a delight to work with, and would be an asset to any project she is involved in.
John Miller
Lucie is an astute researcher, very dedicated and incredibly switched-on. Having worked with her on a number of research projects for Spring as a qualitative consultant I’ve also been impressed by how she immerses herself in the analysis and insight generation process. She is also great fun to work with! My experience working with Lucie has been nothing but positive.
Jamie Shacklock
Lucie did excellent work for Zappi in helping us get closer to user experience with our automated research platform and tools. For a period of about a year she was our go-to authority on UX Research, even helping us to build a team and process internally which is her lasting legacy several years later. As well as having a really strong research background, Lucie was able to quickly understand and pull towards the vision of an automated platform - not an easy thing to pull off in a much more technical environment than us researchers are used to. She quickly became a respected figure across the business and was a real asset throughout her time with us. Thank you, Lucie!
Sophie Blennerhassett
Lucie was brought on to lead a research project for a key client. Lucie was extremely efficient, super knowledgeable about research methodologies and execution and was excellent at pulling valuable insights and recommendations. I could not recommend Lucie more highly, she is an absolute star, a delight to work with, and would be an asset to any project she is involved in.
John Miller
Lucie is an astute researcher, very dedicated and incredibly switched-on. Having worked with her on a number of research projects for Spring as a qualitative consultant I’ve also been impressed by how she immerses herself in the analysis and insight generation process. She is also great fun to work with! My experience working with Lucie has been nothing but positive.
Experience
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House of Brand Group
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Australia
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Market Research
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1 - 100 Employee
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Director
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Feb 2022 - Present
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Quantum Market Research
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Australia
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Market Research
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1 - 100 Employee
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Research Director
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Feb 2020 - Feb 2022
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Lucidity Research
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London, United Kingdom
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Freelancer/Founder
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Mar 2017 - Feb 2020
Consultant delivering insights to clients including Google, Hotels.com, King, Zappi, Huawei, Quandoo, The Children's Society and more. Google - large scale international B2B project understanding eCommerce Hotels.com - internal insights role, understanding the Hotels.com target customer King - range of projects from brand tracking to UX & new game development Zappi - internal UX Researcher role Quandoo - worked with Spotless to deliver foundational UX research into restaurant ePOS systems Show less
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Razor Research
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United Kingdom
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Market Research
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1 - 100 Employee
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Director
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Jan 2015 - Mar 2017
Research Director role heading up projects for clients mainly in the Tech, FMCG and retail sectors including eBay, Hotels.com, Sainsbury's, AIMIA, Carpet Right, DFS, The Royal British Legion and more. Led qual and quant research projects on customer understanding, decision making and journey work, in-store shopper behaviours, segmentations, donor behaviour etc. Research Director role heading up projects for clients mainly in the Tech, FMCG and retail sectors including eBay, Hotels.com, Sainsbury's, AIMIA, Carpet Right, DFS, The Royal British Legion and more. Led qual and quant research projects on customer understanding, decision making and journey work, in-store shopper behaviours, segmentations, donor behaviour etc.
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Group Director, Research and Innovatio
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Feb 2014 - Dec 2014
Headed up two large research teams with Research Directors reporting in to me, delivering consulting and pushing for highest quality throughout the research process whilst leading and mentoring teams. Clients included LG, Ford, Premiere Foods, Sky TV, Cancer Research UK, RAPP, AIMIA (Nectar), eBay, Hotels.com and more Headed up two large research teams with Research Directors reporting in to me, delivering consulting and pushing for highest quality throughout the research process whilst leading and mentoring teams. Clients included LG, Ford, Premiere Foods, Sky TV, Cancer Research UK, RAPP, AIMIA (Nectar), eBay, Hotels.com and more
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Insight Director
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Jan 2011 - Feb 2014
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Director/Enlightener/Contextualiser/Colourer-inner
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Jan 2011 - Apr 2013
Spring is a small boutique agency that specialises in qualitative research and prides itself on fresh thinking. As a member of a small team my role takes in the whole spectrum of research responsibilities and more.
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Associate Director/Enlightener/Contextualiser/Colourer-inner
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Jan 2007 - Feb 2011
Spring is a small boutique agency that specialises in qualitative research and prides itself on fresh thinking. As a member of a small team my role takes in the whole spectrum of research responsibilities and more.
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YouthNet
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Non-profit Organizations
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1 - 100 Employee
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Research Manager
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2005 - 2006
YouthNet is a youth charity that runs two websites – thesite.org and do-it.org.uk. Thesite is an information and advice site for young people on subjects ranging from money management to sex and drugs. In my time there it was receiving 500,000 hits a month. Do-it.org.uk is the UK’s online volunteering database, which allows people to find volunteering opportunities in their local area. As their first research manager, it was my role to: • Decide on research topics for thesite and do-it.org.uk that could result in interesting PR stories or more funding • Design, program and run these surveys on our websites • Write reports that made interesting reading for 18-24 year olds • Learn more about our databases through procuring the Acorn system Show less
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ORC & The Engine Group
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Market Research
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1 - 100 Employee
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Research Analyst
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2003 - 2005
Project management of web and CATI based projects conducted in 20+ languages and countries, including all aspects of management from translation and programming to statistical analysis and reporting Project management of web and CATI based projects conducted in 20+ languages and countries, including all aspects of management from translation and programming to statistical analysis and reporting
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Education
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2021 - 2021
Marketing Week Mini MBA with Mark Ritson
Mini MBA, Marketing -
2018 - 2018
Massachusetts Institute of Technology
Certificate, Human-Computer Interaction for User Experience Design -
1998 - 2001
University of Cambridge
Master of Arts / Bachelor of Arts, Geography -
1996 - 1998
Bexhill College
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