Experience

Agence pépites

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Co-Founder

  • Nov 2022 - Present

  Press and Public Relations / Influence strategy / Retail consulting => French Beauty Wellness Market specialist Press and Public Relations / Influence strategy / Retail consulting => French Beauty Wellness Market specialist



Upfield

• Netherlands
• Manufacturing
• 700 & Above Employee

• Corporate Affairs

  • Jul 2020 - Nov 2022

  Press Relations / Influence ans Public Affairs action plans for Belgium and french brands. Management and coordination of the PR french and Belgium PR agencies Lobbying : NGO, foundations, interprofessions and public authorities relations FR and Benelux Codir member. Direct Report French and Belgium general Management and Global Corporate Affairs Direction Press Relations / Influence ans Public Affairs action plans for Belgium and french brands. Management and coordination of the PR french and Belgium PR agencies Lobbying : NGO, foundations, interprofessions and public authorities relations FR and Benelux Codir member. Direct Report French and Belgium general Management and Global Corporate Affairs Direction



Printemps

• France
• Retail
• 700 & Above Employee

• Press Relation Manager and Influence - Beauty Lifestyle Wedding and Food departments

  • May 2015 - Jul 2020

  Strategic communication PR / Influence plans on Beauty, Lifestyle, Lingerie, Wedding, and Food departments. Studying each market specificity to implement an action plan with identified B to B targets (TV, Radio, Print press, social networks Influencers, and opinion leaders. Management of the annual multi-partner PR / e-RP operation for campaigns during the Christmas periods. Production of press kits and Press events Daily contacts with journalists and influencers for each market. Media Training with company spokespersons Internal reporting on each Market Monitoring of budgets and monthly press book reports sending. Show less



FREEMAN T. PORTER

• Paris France Head Office

• Communication Manager

  • Oct 2009 - May 2015

  Management, planning and monitoring of the Marketing budget Production of all communication tools: Catalogue, lookbook, POS... and shooting organization of international campaigns. Media planning Press Relations on France, Spain and Belgium. Management and coordination of external agencies (PR and webmarketing) Events : store openings, press presentations, collection presentations, fashion shows, internal meetings with sales forces, international trade shows: Who's Next Paris, Bread and Butter Berlin. Partnerships and collaborations Public Relations : product placements with identified ambassadors Webmarketing and social networks coordination Commercial schedule (web/retail) management Trade Marketing to support franchisees and store managers Show less



BMRP

• Press Relations - Luxury / Beauty department

  • Jun 2007 - Oct 2009

  Références : • Procter&Gamble Prestige : Hugo Boss, Rochas, Jean Patou, Escada and Lacoste Perfume Licences• Maison Creed • P&G Hair Care : Wella Professionals, System Professional, Sebastian. • Skincare Boss Skin, Clear Choice et Goldshield Missions : • PR recommendation and action plan • Press event organization• Press files and daily contacts • Budget management and monthly reports for each client • qualitative and quantitative analyse post campaign

• Press Relation Assistant - Lifestyle Department

  • May 2007 - Sep 2007

  Clients : - Descamps, Jalla, Bassetti, Lacoste homewear brands- Luxury hotels : Evian Royal Resort, Maïa boutique hotel (Seychelles) Responsibilities: - showroom Management - Press shopping follow up and Monthly press Book reports- Press releases writing