Experience

Mito

• Canada
• Food Production
• 1 - 100 Employee

• Executive Director

  • Jun 2015 - Present

  Responsibilities • Manage the company's strategic projects on a daily basis in collaboration with the CEO • Implement strategies to achieve objectives set by the executive board• Develop marketing, brand communication and new product launch strategies• Define and administer marketing and communications budgets• Set product selling prices based on margin objectives (production costs) • Hire staff; manage and motivate various teamsAccomplishments • Streamlined company activities (product line, distribution channels)• Introduced a new model at sushi counters with low sales volumes• Launched a new Thai product line (from defining the offer to production) Show less

• Directrice marketing / développement de produits et mise en marché

  • Jun 2013 - Present

  Responsabilités* Élaborer et exécuter les plans marketing* Définir, concevoir et développer les marques* Communiquer sur les canaux traditionnels et numériques* Développer et optimiser les gammes de produits* Coordonner la conception et le lancement de nouveaux produits* Analyser la rentabilité / coût de revient / ventes / coûts / résultats* Définir, implanter et optimiser les promotions* Gérer et convaincre les clients externesRéalisations* Définition du positionnement des marques et des plans de développement de la notoriété (+25 pts notoriété assistée en 2 ans ). * Mise en place de la présence numérique de la marque.* Refonte des gammes de produits (+50% ventes en LD, +10% en comptoirs) * Lancement innovation qui remporte le prestigieux grand prix canadien des nouveaux produits du Conseil canadien du commerce de détail Show less



Mother hen

• Food Production
• 1 - 100 Employee

• Marketing and Sales Manager

  • 2012 - 2013

  Responsibilities • Developed and implemented marketing and communications plans • Developed and executed new product launches • Managed website and social media presence • Organized trade shows • Managed and developed business relations with chains outside Quebec Accomplishments • Defined a new Internet strategy and set up a new site • Prepared the launch of a new product line • Secured listings in the Longos distribution chain in Ontario Responsibilities • Developed and implemented marketing and communications plans • Developed and executed new product launches • Managed website and social media presence • Organized trade shows • Managed and developed business relations with chains outside Quebec Accomplishments • Defined a new Internet strategy and set up a new site • Prepared the launch of a new product line • Secured listings in the Longos distribution chain in Ontario



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Marketing Project Manager

  • 2006 - 2011

  Responsibilities• Analyzed the market, and studied the competition and consumer expectations • Evaluated brand performance: distributor metrics, quantitative and qualitative studies• Defined marketing plans, strategy and budgets • Defined and developed the product offering: packaging, pricing, product features• Designed and conducted consumer advertising campaigns: point-of-purchase (POP) advertising and tools• Created and developed sales tools for sales representatives and distribution network • Prepared invitations to tender, and selected service providers• Supervised projects with outside agencies• Defined sales forecasts and managed branding budgets• Tracked and exploited qualitative and quantitative performance indicators (KPIs), and implemented any required corrective measuresAccomplishments• Implemented new brand architecture for Marlboro, leader of the French tobacco market • Introduced a new design for Marlboro Gold Original, generating 10% additional volume• Designed a winback strategy for retail distribution channels Show less

• Head of Internal Communications Department

  • 2004 - 2006

  • Created the department and established procedures• Defined the annual communications plan• Planned content and drafted the internal newsletter• Managed and updated the intranet site• Trained employees

• Senior Market Research Manager

  • 2001 - 2004

  • Developed and created the research plan• Analyzed results and monitored consumer and distributor panels• Conducted market research • Improved satisfaction of internal customers• Developed and analyzed performance indicators



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Manager

  • 2000 - 2000

  • Analyzed the market and sales • Implemented the media plan: billboards, television campaign, advertising and promotion • Conducted promotional activities • Managed a packaging change for the Belle Color brand • Analyzed the market and sales • Implemented the media plan: billboards, television campaign, advertising and promotion • Conducted promotional activities • Managed a packaging change for the Belle Color brand