Lucia Segui Pérez-Caballero
Project Manager at another konzept- Claim this Profile
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Bio
Peter Owen FIH
Lucia has been working for the Club for more than 4 years; she started as Events Co-ordinator and was promoted to Digital Marketing Executive, due to her knowledge and determination. During this time, she has managed all the online marketing aspects of the Club. She is very organised, creative and really understands the needs of our Club. Lucia is a hard-worker, efficient and focused person who always sees the bigger picture, and is always trying to improve herself and her work, always pushing the boundaries and innovating. It has been a pleasure to work with Lucia; I couldn't recommend her any more highly.
Peter Owen FIH
Lucia has been working for the Club for more than 4 years; she started as Events Co-ordinator and was promoted to Digital Marketing Executive, due to her knowledge and determination. During this time, she has managed all the online marketing aspects of the Club. She is very organised, creative and really understands the needs of our Club. Lucia is a hard-worker, efficient and focused person who always sees the bigger picture, and is always trying to improve herself and her work, always pushing the boundaries and innovating. It has been a pleasure to work with Lucia; I couldn't recommend her any more highly.
Peter Owen FIH
Lucia has been working for the Club for more than 4 years; she started as Events Co-ordinator and was promoted to Digital Marketing Executive, due to her knowledge and determination. During this time, she has managed all the online marketing aspects of the Club. She is very organised, creative and really understands the needs of our Club. Lucia is a hard-worker, efficient and focused person who always sees the bigger picture, and is always trying to improve herself and her work, always pushing the boundaries and innovating. It has been a pleasure to work with Lucia; I couldn't recommend her any more highly.
Peter Owen FIH
Lucia has been working for the Club for more than 4 years; she started as Events Co-ordinator and was promoted to Digital Marketing Executive, due to her knowledge and determination. During this time, she has managed all the online marketing aspects of the Club. She is very organised, creative and really understands the needs of our Club. Lucia is a hard-worker, efficient and focused person who always sees the bigger picture, and is always trying to improve herself and her work, always pushing the boundaries and innovating. It has been a pleasure to work with Lucia; I couldn't recommend her any more highly.
Experience
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another konzept
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Spain
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Travel Arrangements
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1 - 100 Employee
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Project Manager
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Dec 2021 - Present
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Acerta
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Spain
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Construction
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1 - 100 Employee
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After Sales Service Agent
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Dec 2020 - Dec 2021
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another konzept
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Madrid
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Project Manager
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Feb 2019 - Dec 2020
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Rebold
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Spain
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Advertising Services
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200 - 300 Employee
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Media Analyst
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Oct 2018 - Feb 2019
• Provide relevant insights to our clients, based on multiple data sources (qualitative and quantitative) • Monitor and analyze our clients’ media and social impact. • Deliver regular media and social media reports for an array of large brands. Rebold is the resulting company from the merger between Acceso and Digilant. • Provide relevant insights to our clients, based on multiple data sources (qualitative and quantitative) • Monitor and analyze our clients’ media and social impact. • Deliver regular media and social media reports for an array of large brands. Rebold is the resulting company from the merger between Acceso and Digilant.
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Acceso
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Business Consulting and Services
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1 - 100 Employee
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Media Analyst
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May 2015 - Oct 2018
• Provide relevant insights to our clients, based on multiple data sources (qualitative and quantitative) • Monitor and analyze our clients’ media and social impact. • Deliver regular media and social media reports for an array of large brands. • Provide relevant insights to our clients, based on multiple data sources (qualitative and quantitative) • Monitor and analyze our clients’ media and social impact. • Deliver regular media and social media reports for an array of large brands.
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íncipy
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Spain
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Business Consulting and Services
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1 - 100 Employee
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Employee Digitalization
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Dec 2014 - Apr 2015
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Royal Air Force Club
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United Kingdom
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Hospitality
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1 - 100 Employee
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Events & Digital Marketing Executive
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Feb 2010 - Aug 2014
• Manage and execute digital marketing strategies in alignment with communications plan to increase brand awareness and improve market share. • Develop online and email marketing content; create and orchestrate email campaigns. • Manage social media channels, including: Facebook, Twitter, Google+, Pinterest and LinkedIn. • Work with digital agency to manage PPC and SEO campaigns, i.e. title tags, description and URL structures, keyword choice, landing pages content, campaign tracking, etc. • Administer events budgets and prepare monthly reports. • Plan, coordinate and oversee all member events. Show less
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Luxury Lifestyle Hotels&Resorts
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Barcelona, Spain
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Marketing Manager
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Sep 2008 - Sep 2009
• Executed and managed marketing plan to promote hotels within portfolio. • Developed and implemented communication and PR strategy. • Created search-engine friendly website to drive business and generate more revenue by attracting more traffic and showcasing hotels. • Partnered with digital agency in managing SEO strategy and PPC campaigns. • Oversaw online content and implementation of social media strategy. • Increased visitors to site by 16% and conversion rate by 1% to company website and improved search engine results by targeting macro rather than micro searches. • Implemented group-wide offers strategy to increase promotions reach. Show less
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Habitat Hotels
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Spain
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Hospitality
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1 - 100 Employee
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Corporate Sales & Marketing Executive
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Oct 2004 - Aug 2008
• Executed and managed marketing plan for all the company´s hotels. • Conceptualized and created intranet and database for group. • Liaised between sales representatives and partners. • Created, implemented and tracked efficacy of email campaigns. Achieved 20% increase in reservation rate from email campaigns. • Developed and updated marketing brochures and promotional materials. • Executed and managed marketing plan for all the company´s hotels. • Conceptualized and created intranet and database for group. • Liaised between sales representatives and partners. • Created, implemented and tracked efficacy of email campaigns. Achieved 20% increase in reservation rate from email campaigns. • Developed and updated marketing brochures and promotional materials.
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everis
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Spain
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IT Services and IT Consulting
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700 & Above Employee
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Consultant
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2001 - 2003
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gedas
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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SAP Consultant
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1999 - 2001
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Education
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INESDI Digital Business School
Digital Marketing & Inbound Marketing -
Chartered Institute of Marketing
Diploma in Digital Marketing -
Sant Ignasi - ESADE
Master in Hospitality Management -
ESADE Business School
Bachelor & Master in Business Administration