Experience

HEXACAMP - Trigano

• France
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• General Manager

  • Mar 2021 - Present

  Managing a team strongly engagend in the succes of our motorhome and campervan brands in France. Managing a team strongly engagend in the succes of our motorhome and campervan brands in France.



Citroën

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Citroën Brand Manager - UK, BE, NL, PL.

  • Jan 2020 - Mar 2021

  Mission: drive the Brand introduction in the countries; Support the region to improve Brand Performance; Embody the Brand in the region; Supervise Brand projects for New Vehicles, Used Cars, Light Commercial Vehicles, BtB and After Sales, in coordination with Brand, Region and Strategic Marketing Departement.

• Citroën Marketing Manager - France

  • Jan 2019 - Dec 2019

  Mission: drive Marketing Performances and the Strategy implementation into the National Sales Companies, coordinating Marketing Central Teams activity and local Teams.

• Marketing Director

  • Sep 2015 - Jan 2019

  Mission: in charge of market share and profitability of new vehicles and LCV, and image results, for Citroen Brand. Directly managed: Product , Market forecast, Advertising, Customer Relationship Management (CRM), Digital.


Stellantis
• Motor Vehicle Manufacturing
• 1 - 100 Employee
• Citroën Brand Manager - UK, BE, NK, PL

  • Jan 2020 - Feb 2021


AUTOEQUIPE SPA

• General Manager

  • Oct 2014 - Aug 2015

  Mission: defining strategic lines of new business plan for Renault and Nissan dealerships, ensuring its execution and company profitability. Responsibilities: reporting directly to the property, the General Manager manage sales, marketing and after sales activities assured by 72 employees distributed in five different sites. Results: business plan definition; new organizational structure implementation; the marketing plan and the new image Digital / Social concessionaire definition; process after sales reorganization; business results management Show less



Publicis Italy

• Italy
• Advertising Services
• 1 - 100 Employee

• Project Leader

  • Aug 2014 - Oct 2014

  Mission: creation of the Business Unit for the management of an integrated CRM program management and its commercial launch. Responsibilities: reporting directly to the CEO, coordinates the activities of the Director General of Rome and his team, and that of the Digital and Social Unit, as well as that of other companies in the Publicis Groupe with significant Know How to implement the activity Results: business model definition, Business Unit Team definition; commercial launch. Mission: creation of the Business Unit for the management of an integrated CRM program management and its commercial launch. Responsibilities: reporting directly to the CEO, coordinates the activities of the Director General of Rome and his team, and that of the Digital and Social Unit, as well as that of other companies in the Publicis Groupe with significant Know How to implement the activity Results: business model definition, Business Unit Team definition; commercial launch.



Renault Italia Spa

• Marketing Director - Member of the Board

  • May 2008 - Jun 2014

  Mission: in charge of market share, profitability of new vehicles and image results for both Renault and Dacia. Directly managed: Product , Distribution, Market forecast, Advertising, Customer Relationship Management (CRM), Digital - Social, Sponsorship and Public Events, managed by a Team of 30.Special Projects: development of ZE range program (electric vehicles); setting Brand new Signature, local management of the international tender for assignment contract media planning; development of Digital and Social activities. Show less

• Area Director

  • Mar 2005 - May 2008

  Mission: responsible for business results and policy implementation in northern Italy (setting objectives, coverage of the area and managing financial risk) - Sales, After Sales and Network Quality.A total of 36 dealerships are managed for a market of 750,000 vehicles and 38,000 registered cars,with a team of 16 field managersSpecial Projects: As part of the optimization of the sales network, responsible for the reorganization of marketing network in Milan and the development of a Marketing After Sales project (CRM loyalty and conquest). Show less

• Managing Director - CEO

  • Oct 1999 - Feb 2005

  CEO of the company with the task of ensuring the economic results, delineating the company's strategy, its implementation on the field and driving the business results.In charge of 110 employees, spread across 6 operational locations. Results: over 7,000 units car sales.Special projects: corporate re-engeegnering, opening of a Nissan branch and start-up of new business, acquisition of a Renault dealership operating in a neighbouring territory; TCar project: conceiving and developing a new software to share stocks and manage quotations and orders, for the company sales network Show less

• Brand Manager Segments D/E

  • Jul 1997 - Sep 1999

  Management of all marketing mix levers for the assigned range with respect to planning and implementation of the strategy and animation tools used by the Field and Sales network.

• After Sales Marketing Manager

  • Jun 1995 - Aug 1997

  Market analysis on After-sales, development of corporate strategies, animation of After-sales methods (assistance services and loyalty promotion, development of bodies workshop), animation of the Customer Care systems and quality of Sales network



Nissan Filiale di Firenze.

• Managing Director - CEO

  • May 2003 - Feb 2005

  Start Up Nissan Branch in Florence, after 4 years without dealer presence Start Up Nissan Branch in Florence, after 4 years without dealer presence

• Zone Manager

  • Jun 1991 - Jul 1994

  Single point of contact for dealers, reporting to the Area Director. Responsible for the results of the sales and after-sales in the area assigned.

• Trainer

  • May 1990 - May 1991

  Technical Coordinators training