E-Commerce Manager Jazmin Chebar

• Jul 2022 - Present

E-Commerce Business Developer

• Jan 2022 - Jun 2022

Lead the strategy and development of e-commerce objectives in Chile & USA.Overall e-commerce coordination with internal teams. Accelerate the growth of the sites in each of its countries.Drive digital innovation to maximize commercial value.Provide visibility of campaign results. Explore new markets for development. Lead platforms and projects for each of the sites.

Product Manager Lancôme Make Up

• Nov 2020 - Mar 2022

Responsible of Lancôme Make Up • Responsible to develop the strategy of the marketing mix (360°/ Digital / Retail) to recruit new consumers, increase brand awareness and drive sell out.• Launch lead: calendar, forecasting, price positioning, profitability.• Manage de brand budget.• Created synergy across retail, education, demand planning and marketing teams for greater efficiency and team work to achieve de brand´s objectives.• Manage the relationship with agencies and partners, to lead local actions and activations.• Coordinating with staff areas to achieve brand’s goals and objectives on time.• Create local events for consumers and influencers (online and offline)• Category, competitor & sell-out insights and analysis.• Analysis, development and monitoring actions for different channels and strategic pointsof sale.• Understand market insights and growth opportunities.• Develop the digital & e-commerce strategy.• Plan the offline strategy and trade marketing.• Liaised effectively with retailer partners to increase brand exposure in department stores and malls communications.• Refine influencer marketing and advocacy engagement strategy.Competences: - Analytical - Brand Development- Collaborative Leadership - Drive & Ensure 360 deployment of brand plan- Develop customer centric business based on retailer insights- Manage stakeholders to build relationships and foster trust - Ensure activation excellence Show less

Product Manager Ralph Lauren, Cacharel and Viktor&Rolf

• Mar 2020 - Nov 2020

Responsible for product and brand building.Design, planning and execution of the annual marketing strategy in coordination with multiple teams and departments.Planning and execution of launches in physical and digital channels.Budget management and media plan planning.Market share tracking and objectives.Internal and external presentations to large audiences.

Product Manager Cacharel and Viktor&Rolf

• Feb 2019 - Mar 2020

Responsible for product and brand building.Design, planning and execution of the annual marketing strategy in coordination with multiple teams and departments.Planning and execution of launches in physical and digital channels.Budget management and media plan planning.Market share tracking and objectives.Internal and external presentations to large audiences.

Trade Marketing Luxe Fragrances

• Oct 2017 - Feb 2019

Marketing Trainee Luxe Fragrance

• Sep 2016 - Oct 2017

Analista de marketing

• Feb 2016 - Sep 2016