Luciana Ribeiro
Head Of Marketing at Transport Exchange Group- Claim this Profile
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Português Native or bilingual proficiency
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Inglês Native or bilingual proficiency
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Espanhol Elementary proficiency
Topline Score
Bio
Elshy J.
I have worked with Luciana at the Transport Exchange group. During the time I worked with Luciana, I reported directly to her. I have learned a vast amount of useful marketing tactics from her, she always delivered high and proactive performance in many marketing aspects, not only that Luciana thoroughly trained me and mentored me for future possibilities. Luciana was able to explain anything and she was patience enough to make sure I understood everything. I was able to approach her with any questions/queries and she made sure that I understood it from A to Z. I would have no hesitation in recommending her.
Kiavash Shirazpour
I got the opportunity to work with Lu during my internship last summer, as she was transitioning into the head of marketing role. Her contagious positivity and optimism made the company a great place to be, and had helped her form a brilliant team with a strong dynamic. Her management and organisational proficiences were what I'd expect from somebody with plenty of experience in her role, as opposed to being new to it - everybody always knew what direction they were headed in, and there was a consistent and strong sense of progress. These qualities, as well as her skills and experience with marketing automation and CRM softwares such as HubSpot, made her a great teacher, and I learnt a lot from her in such a short space of time.
Elshy J.
I have worked with Luciana at the Transport Exchange group. During the time I worked with Luciana, I reported directly to her. I have learned a vast amount of useful marketing tactics from her, she always delivered high and proactive performance in many marketing aspects, not only that Luciana thoroughly trained me and mentored me for future possibilities. Luciana was able to explain anything and she was patience enough to make sure I understood everything. I was able to approach her with any questions/queries and she made sure that I understood it from A to Z. I would have no hesitation in recommending her.
Kiavash Shirazpour
I got the opportunity to work with Lu during my internship last summer, as she was transitioning into the head of marketing role. Her contagious positivity and optimism made the company a great place to be, and had helped her form a brilliant team with a strong dynamic. Her management and organisational proficiences were what I'd expect from somebody with plenty of experience in her role, as opposed to being new to it - everybody always knew what direction they were headed in, and there was a consistent and strong sense of progress. These qualities, as well as her skills and experience with marketing automation and CRM softwares such as HubSpot, made her a great teacher, and I learnt a lot from her in such a short space of time.
Elshy J.
I have worked with Luciana at the Transport Exchange group. During the time I worked with Luciana, I reported directly to her. I have learned a vast amount of useful marketing tactics from her, she always delivered high and proactive performance in many marketing aspects, not only that Luciana thoroughly trained me and mentored me for future possibilities. Luciana was able to explain anything and she was patience enough to make sure I understood everything. I was able to approach her with any questions/queries and she made sure that I understood it from A to Z. I would have no hesitation in recommending her.
Kiavash Shirazpour
I got the opportunity to work with Lu during my internship last summer, as she was transitioning into the head of marketing role. Her contagious positivity and optimism made the company a great place to be, and had helped her form a brilliant team with a strong dynamic. Her management and organisational proficiences were what I'd expect from somebody with plenty of experience in her role, as opposed to being new to it - everybody always knew what direction they were headed in, and there was a consistent and strong sense of progress. These qualities, as well as her skills and experience with marketing automation and CRM softwares such as HubSpot, made her a great teacher, and I learnt a lot from her in such a short space of time.
Elshy J.
I have worked with Luciana at the Transport Exchange group. During the time I worked with Luciana, I reported directly to her. I have learned a vast amount of useful marketing tactics from her, she always delivered high and proactive performance in many marketing aspects, not only that Luciana thoroughly trained me and mentored me for future possibilities. Luciana was able to explain anything and she was patience enough to make sure I understood everything. I was able to approach her with any questions/queries and she made sure that I understood it from A to Z. I would have no hesitation in recommending her.
Kiavash Shirazpour
I got the opportunity to work with Lu during my internship last summer, as she was transitioning into the head of marketing role. Her contagious positivity and optimism made the company a great place to be, and had helped her form a brilliant team with a strong dynamic. Her management and organisational proficiences were what I'd expect from somebody with plenty of experience in her role, as opposed to being new to it - everybody always knew what direction they were headed in, and there was a consistent and strong sense of progress. These qualities, as well as her skills and experience with marketing automation and CRM softwares such as HubSpot, made her a great teacher, and I learnt a lot from her in such a short space of time.
Credentials
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HubSpot Agency Partner Certified
HubSpotFeb, 2018- Nov, 2024 -
Google Analytics Certified
GoogleDec, 2017- Nov, 2024 -
Hubspot Inbound Marketing
HubSpotMay, 2017- Nov, 2024 -
HubSpot Marketing Software Certified
HubSpotDec, 2017- Nov, 2024 -
Google Adwords
GoogleDec, 2017- Nov, 2024
Experience
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Transport Exchange Group
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United Kingdom
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Head Of Marketing
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Jan 2019 - Present
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Digital Marketing Manager
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Jan 2019 - Apr 2019
Digital Marketing Manager and HubSpot Guru
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Digital Willow
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Account Manager & Hubspot Wizz
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Jan 2017 - Jan 2019
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Marketing Manager
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Aug 2008 - Jan 2016
• Plan and implement marketing strategy for agency customers;• Co-ordinate marketing campaigns with sales activities;• Create marketing material such as, brochures, newsletters, flyers, adverts and e-shots, respecting corporate identity;• Develop digital content for a large number of clients - including websites, images, video and audios for blogs or social media channels;• Monitor social media channels and always work to improve their performance;• Plan and implement promotional campaigns both digital and print;• Plan and manage marketing events;• Monitor and report on effectiveness of marketing communications;• Work close to design agencies to assist with new product launches;• Identify potential strategic partner relationships for company marketing;• Negotiate commercial deals, agree joint and trade marketing campaigns, forecasting performance;• Build effective strategic plans to ensure future profit optimization, sustainability and differentiation;• Ensure all agreed key targets/priorities are met / exceeded and report them in a regular basis;
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Education
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SENAC DF
Culture Management, Culture Management -
ESAMC Uberlândia
Master of Business Administration (MBA), Gestão de Marketing -
DUO Informação e Cultura
Culture Management, Culture Management -
SEBRAE-MG
EMPRETEC, Entrepreneurship for small businesses -
Universidade Federal de Minas Gerais
Bachelor’s degree (BSc) in communications, Advertising and Public Relations -
Universidade Federal de Minas Gerais
Mass Communication, Advertising