Experience

Vibra Digital

• Brazil
• Information Technology & Services
• 1 - 100 Employee

• Head of Bandplay product

  • Oct 2022 - Present



News Product Alliance

• United States
• Newspaper Publishing
• 1 - 100 Employee

• • Mar 2021 - Present

• • Feb 2020 - Mar 2021

  Working with a 14-member steering commitee to design, build and launch a community for news product thinkers globally.



Quartz

• United States
• Online Audio and Video Media
• 100 - 200 Employee

• Senior Product Manager

  • Jul 2021 - Aug 2022

  Main responsibilities: - establishing and communicating the vision and strategy for each feature and product in my roadmap; - prioritizing development with a view of the whole company's needs; - developing and executing growth marketing programs designed to acquire new, high-value email subscribers, that in time, convert to become paid members; - executing external partnerships to intelligently, and responsibly, grow our subscriber base while ensuring the composition is high quality; - leading cross-functional initiatives to ensure that our experiences remain sticky for our loyal users Show less



ESTADÃO

• Brazil
• Newspaper Publishing
• 700 & Above Employee

• • Nov 2020 - Jul 2021

  Responsible for current and new products at Estadão:- Responsible for product roadmap - Management of Squads teams, focused on APP and Web Site- User research - Intersection with other areas to identify opportunities to evolve products to meet user needs

• • Jun 2019 - Nov 2020

  Lead the recently created Digital Strategies department, with the capacities of BI, Product, IT and Marketing.Responsible for Squads implementation for the first time at Estadão.Reader revenue strategy, including the creation of a Dynamic Paywall in house.

• • Sep 2017 - Feb 2020

  • Responsible for product definition and management of Digital projects • UX/UI, Quality Assurance, SEO and Project team coordination using Agile methodology • Business Intelligence team coordination and creation of digital KPIs for the company• Strategic partnership for the content and digital platform• In charge of the Digital Strategies board and representative of Estadão in digital committee of the National Association of Newspapers

• • Nov 2013 - Sep 2017

  Working with editorial and technology teams in digital projects, like:- Estadão responsive site- New mobile site- New editorial sites: Cooking, Cars, Technology, etc,

• • Mar 2011 - Nov 2013

  • Focus on project management • Strategic planning tools implementation • Responsible for training of inside sales and customer users of Web tools



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• • Jan 2011 - Mar 2011

  People management and coordinationIssues resolution

• • Jun 2010 - Jan 2011

  Expand the Web Sales Channel by providing client coverage within the purchasing function and integrating the client buying structure and process with IBM sales side.Manage complex deals from an E2E perspective. Improve ease of doing business with IBM. Improve IBM profitability through sales costs reduction. Responsibilities include: - Drive Web Revenue on selected customer set - Enable IBM / Prospect customers to buy through eProcurement systems - Consult with clients on enablement / expansion best practices for ePurchasing Integration and utilization for client investment return - Identify most appropriate Web Solutions to address Customer purchasing needs and increase buying process efficiency - Provide to IBM client teams consultation and insight into client eSourcing practices and supplier selection strategies - Provide local expertise in client global rollout plans - Manage strategic relationships with local third party ePurchasing intermediary firms Show less

• • May 2003 - Jun 2010

  Main activities:- Lead the planning and implementation of project- Facilitate the definition of project scope, goals and deliverables- Define project tasks and resource requirements- Assemble and coordinate project staff- Manage project budget- Manage project resource allocation- Project evaluations and assessment of results

• • May 2001 - Jul 2003