Experience

Bodega Familia Schroeder

• Argentina
• Wineries
• 1 - 100 Employee

• Marketing Manager

  • Nov 2019 - Present



Campari Group

• Italy
• Beverage Manufacturing
• 700 & Above Employee

• Channel & Customer Marketing

  • Feb 2019 - Nov 2019



Codo a Codo - Educación no formal

• Santa Cruz Province, Argentina

• Coordinación y Relaciones Comunitarias

  • Aug 2017 - Mar 2018



ALFAPARF Milano

• Personal Care Product Manufacturing
• 700 & Above Employee

• Mass Marketing Manager

  • Apr 2016 - May 2017



GoBar

• Argentina
• Wine & Spirits
• 1 - 100 Employee

• Gerente Marketing y Puntos de Venta

  • Sep 2014 - Mar 2016



Campari Group

• Italy
• Beverage Manufacturing
• 700 & Above Employee

• Activadora PATAGONIA NORTE

  • Sep 2013 - Jan 2014

  Desarrollo de la zona Patagonia Norte (Rio Negro y Neuquén) con capacitaciones en aperitivos, desarrollo de las marcas en ON PREMISE, activaciones con distribuidores y PDV. Desarrollo de la zona Patagonia Norte (Rio Negro y Neuquén) con capacitaciones en aperitivos, desarrollo de las marcas en ON PREMISE, activaciones con distribuidores y PDV.



Campari Group

• Italy
• Beverage Manufacturing
• 700 & Above Employee

• Brand Manager Premium Aperitifs

  • Jan 2010 - May 2013

  Strategy definition and brand positioning Brand Development and Implementation Aperitifs Strategy Definition Trade activities Definition Development of brand image & events Digital strategy Definition ATL Communication: Planning, definitions & executions Development of Co branding strategy BTL activities definitions & executions Strategy definition and brand positioning Brand Development and Implementation Aperitifs Strategy Definition Trade activities Definition Development of brand image & events Digital strategy Definition ATL Communication: Planning, definitions & executions Development of Co branding strategy BTL activities definitions & executions



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Senior Product Assistant Mumm & Graffigna

  • Jul 2009 - Jan 2010

  Development of tool Brands as Brand owner in Argentina (newsletter, Brand Manual, POS, packaging) POS Communication Support development of print and TV campaigns On Premise activations Off Premise Exhibitions BTL activities definitions & executions Development of tool Brands as Brand owner in Argentina (newsletter, Brand Manual, POS, packaging) POS Communication Support development of print and TV campaigns On Premise activations Off Premise Exhibitions BTL activities definitions & executions



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing Analyst

  • Mar 2008 - Feb 2009

  Trade Marketing Analyst Development and follow-up of Commercial Project: working between logistics, purchase, marketing and trade marketing departments to prepare brand actions with previous planning and strict follow up of all departments and issues involved. Trade Marketing analysis for Big Food Accounts (SPM and Wholesalers) Trade Marketing Analyst Development and follow-up of Commercial Project: working between logistics, purchase, marketing and trade marketing departments to prepare brand actions with previous planning and strict follow up of all departments and issues involved. Trade Marketing analysis for Big Food Accounts (SPM and Wholesalers)



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Product Assistant

  • 2007 - 2008

  Champagne & Sparkling Wine (MUMM) - Premium Brands. Fernet & White Spirits Division Assistance to the Product Manager in product development and launches required Responsible of Packaging developments for the South American Region Preparing the marketing Plan Developing and purchasing POP Materials Drafting the marketing forecast and making a follow up of the product expenses and A&P Organising fair and image events together with promotions agencies In charge of BTL promotions in points of sale, together with the Trade Marketing Department Permanent contact and follow up with Design Agency for packaging and POP materials Production planning with Production Department Preparing monthly marketing presentations to sales forces & other departments Follow up and teamwork with the Advertising Agency: Young & Rubicam Pricing and Value product chain Show less



Grupo Arcor

• Argentina
• Food and Beverage Services
• 700 & Above Employee

• Overseas Marketing Assistant

  • Apr 2005 - Dec 2006

  Responsible for Product Development for the Overseas Division of Chile and Peru Assistance to Product Manager for development and product launches on the different markets Development, purchase and distribution of POP materials Language Packaging adaptation and translation design for the products on the different markets Preparing marketing forecast Designing and start-up of the interactive catalogue for overseas markets Responsible for Product Development for the Overseas Division of Chile and Peru Assistance to Product Manager for development and product launches on the different markets Development, purchase and distribution of POP materials Language Packaging adaptation and translation design for the products on the different markets Preparing marketing forecast Designing and start-up of the interactive catalogue for overseas markets



Laboratorio Gramon

• Argentina

• Product Assistant

  • Jun 2002 - Mar 2005

  Assistance to Product Manager Analysis of sales and profitability by product and by channel Competition analysis Pricing Development of Marketing Plan Analysis and research of new markets and products POS materials development BTL activities & Trade activities Care and consumer hotline Monitor and track tasks performed by Advertising Agency (Vega Olmos Ponce) Assistance to Product Manager Analysis of sales and profitability by product and by channel Competition analysis Pricing Development of Marketing Plan Analysis and research of new markets and products POS materials development BTL activities & Trade activities Care and consumer hotline Monitor and track tasks performed by Advertising Agency (Vega Olmos Ponce)