Lucia Farfan
Founder & CEO at LIMALINEN- Claim this Profile
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Bio
Credentials
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Foundations in Design thinking
IDEO U -
Foundations in Machine Learning
Stanford Online -
Marketing Analytics
IBM -
Product Management
KURIOS -
Professional Scrum Master (PSM)
Scrum.org -
SCRUM FOUNDATION PROFESSIONAL (SFPC)
CertiProf
Experience
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LIMALINEN
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Peru
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Retail
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1 - 100 Employee
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Founder & CEO
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Feb 2021 - Present
Transforming the bed linen industry in LATAM Transforming the bed linen industry in LATAM
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Banco de Crédito BCP
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Peru
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Banking
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700 & Above Employee
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Digital Product Manager
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Aug 2018 - Jan 2021
Digital Transformation and Innovation | Scrum Organization | Agile Delivery • Creating a Digital Savings Platform for Retail Banking (Web) - Leading the product vision, strategy, development and launch - Working with cross-functional scrum teams (analytics, engineering, design) - Defining and analysing KPIs and growth metrics to achieve successful business results - Responsible for the Delivery of the end-to-end customer journey • Created a Digital Payment Platform for Wholesale Banking (Disruption | App) - Product Development and Management - Conducting weekly usability tests, interviews and market analysis - Stakeholder and Client Management • Created a new digital experience for Retail Banking Millennials (Digitalization | App) - Enabled the successful mapping and analysis of the APIs - Led a global Digital Bank benchmark as part of market analysis - Used Design Thinking methodologies Show less
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Notpla
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United Kingdom
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Packaging and Containers Manufacturing
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1 - 100 Employee
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Business Strategy Consultant
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May 2017 - 2018
Biotech Packaging Startup - Notpla is revolutionary material made from seaweed and plants. It biodegrades in weeks naturally • Developed a B2B Marketing Strategy to launch across the UK • Created digital content based on brand values and positioning • Stakeholder and Client Management Biotech Packaging Startup - Notpla is revolutionary material made from seaweed and plants. It biodegrades in weeks naturally • Developed a B2B Marketing Strategy to launch across the UK • Created digital content based on brand values and positioning • Stakeholder and Client Management
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NOVAPOOL PERU
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Lima Province, Peru
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Co-Founder
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Feb 2016 - Apr 2017
Created and launched a new concept to the Peruvian market (fiberglass swimming pools) focused on high quality and penetration pricing strategy • Lead R&D, business and financial strategies and go-to-market launch • Lead brand awareness campaigns through data analysis and Social Media Channels • Currently the pioneer and leader in fiberglass swimming pools in the county Created and launched a new concept to the Peruvian market (fiberglass swimming pools) focused on high quality and penetration pricing strategy • Lead R&D, business and financial strategies and go-to-market launch • Lead brand awareness campaigns through data analysis and Social Media Channels • Currently the pioneer and leader in fiberglass swimming pools in the county
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HeyHuman
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Planning & Strategy Executive
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Jul 2015 - 2016
HeyHuman is the transformative communications agency, specialising in neuromarketing, brand, content, social and experiential. Worked with: Dove, Evian, Guinness, Mars, Oreo, Sony and Virgin Active (gym) clients • Behavioural Economics, Market Research, Creative Strategy • Creation of briefs based on consumer profile • Stakeholder and Client Management HeyHuman is the transformative communications agency, specialising in neuromarketing, brand, content, social and experiential. Worked with: Dove, Evian, Guinness, Mars, Oreo, Sony and Virgin Active (gym) clients • Behavioural Economics, Market Research, Creative Strategy • Creation of briefs based on consumer profile • Stakeholder and Client Management
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Publicis Groupe
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France
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Advertising Services
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700 & Above Employee
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Planning & Strategy
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2015 - 2015
Publicis Groupe founded in 1926, is the world's third largest communications group known for its world-renowned creativity, best in class technology, digital and consulting expertise. • Created benchmarks and competitive reviews • ATL and BTL research • Client Management • Clients: Scotiabank, Pilsen beer Publicis Groupe founded in 1926, is the world's third largest communications group known for its world-renowned creativity, best in class technology, digital and consulting expertise. • Created benchmarks and competitive reviews • ATL and BTL research • Client Management • Clients: Scotiabank, Pilsen beer
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Founded
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Strategic Planning Intern
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2015 - 2015
Agency clients: P&O Cruises, Atkins, Air Charters, Jabra • Focus groups, Research groups based on UX • B2B and B2C competitive reviews • Creating a comprehensive market-watch every quarter. Agency clients: P&O Cruises, Atkins, Air Charters, Jabra • Focus groups, Research groups based on UX • B2B and B2C competitive reviews • Creating a comprehensive market-watch every quarter.
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Geometry Global
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United States
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Advertising Services
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300 - 400 Employee
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Strategic Planning Intern
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2014 - 2014
Agency clients: BAT (Lucky Strike), Volkswagen, SC Johnson. • Client Management • Competitive review covering 2 years of communication ATL and BTL • Shopper activation across six main competitors and two BAT global drive brands • Social media analysis drilling down into Channel Performances Agency clients: BAT (Lucky Strike), Volkswagen, SC Johnson. • Client Management • Competitive review covering 2 years of communication ATL and BTL • Shopper activation across six main competitors and two BAT global drive brands • Social media analysis drilling down into Channel Performances
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Education
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2016 - 2017
Imperial College London
Master of Science (MSc), Strategic Marketing and Management -
2012 - 2015
University of the Arts London
Bachelor of Arts (BA), Advertising and Communication -
2012 - 2012
IPAD
Photography -
MARKHAM COLLEGE
International Baccalaureate Diploma (IB), Graduated with Honours
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