Lucia Bulhões Romero
Company Owner at Projeto Ambiental- Claim this Profile
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English Native or bilingual proficiency
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Spanish Full professional proficiency
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Bio
Greig Patton
I had the pleasure of working with Lucia as we stood up the Veritas business to spin out from Symantec, in late 2015. Lucia was moved from a leadership role for Brazil, to a theater wide leadership responsibility across LATAM. Lucia is an excellent sales leader, with a great ability to recruit and develop top talent. She surrounded herself with good people, and was not afraid to make the necessary decisions to upgrade talent where needed. She created an extremely positive culture where her team members enjoyed working and wanted to perform. She is active with the customer and partner base, and has deep and long standing relationships across the territory. Her character is unquestionable, and she leads with care. Given the opportunity to work with Lucia again, I would not hesitate.
Rafael Borgi Strazeio
I had the pleasure of working with Lucia at Veritas and I must say that she is an excellent professional. Lucia is a dedicated, reliable and forward-thinking professional, and she has the ability to lead the team to exceed the results. She conveys an optimistic and positive image, keeping a close eye on details and outstanding performance, uniting commitment and leadership attitudes, maintaining discipline in sales processes and leading her team to success, always with precision performance. Certainly it was great to have her as a work mate.
Greig Patton
I had the pleasure of working with Lucia as we stood up the Veritas business to spin out from Symantec, in late 2015. Lucia was moved from a leadership role for Brazil, to a theater wide leadership responsibility across LATAM. Lucia is an excellent sales leader, with a great ability to recruit and develop top talent. She surrounded herself with good people, and was not afraid to make the necessary decisions to upgrade talent where needed. She created an extremely positive culture where her team members enjoyed working and wanted to perform. She is active with the customer and partner base, and has deep and long standing relationships across the territory. Her character is unquestionable, and she leads with care. Given the opportunity to work with Lucia again, I would not hesitate.
Rafael Borgi Strazeio
I had the pleasure of working with Lucia at Veritas and I must say that she is an excellent professional. Lucia is a dedicated, reliable and forward-thinking professional, and she has the ability to lead the team to exceed the results. She conveys an optimistic and positive image, keeping a close eye on details and outstanding performance, uniting commitment and leadership attitudes, maintaining discipline in sales processes and leading her team to success, always with precision performance. Certainly it was great to have her as a work mate.
Greig Patton
I had the pleasure of working with Lucia as we stood up the Veritas business to spin out from Symantec, in late 2015. Lucia was moved from a leadership role for Brazil, to a theater wide leadership responsibility across LATAM. Lucia is an excellent sales leader, with a great ability to recruit and develop top talent. She surrounded herself with good people, and was not afraid to make the necessary decisions to upgrade talent where needed. She created an extremely positive culture where her team members enjoyed working and wanted to perform. She is active with the customer and partner base, and has deep and long standing relationships across the territory. Her character is unquestionable, and she leads with care. Given the opportunity to work with Lucia again, I would not hesitate.
Rafael Borgi Strazeio
I had the pleasure of working with Lucia at Veritas and I must say that she is an excellent professional. Lucia is a dedicated, reliable and forward-thinking professional, and she has the ability to lead the team to exceed the results. She conveys an optimistic and positive image, keeping a close eye on details and outstanding performance, uniting commitment and leadership attitudes, maintaining discipline in sales processes and leading her team to success, always with precision performance. Certainly it was great to have her as a work mate.
Greig Patton
I had the pleasure of working with Lucia as we stood up the Veritas business to spin out from Symantec, in late 2015. Lucia was moved from a leadership role for Brazil, to a theater wide leadership responsibility across LATAM. Lucia is an excellent sales leader, with a great ability to recruit and develop top talent. She surrounded herself with good people, and was not afraid to make the necessary decisions to upgrade talent where needed. She created an extremely positive culture where her team members enjoyed working and wanted to perform. She is active with the customer and partner base, and has deep and long standing relationships across the territory. Her character is unquestionable, and she leads with care. Given the opportunity to work with Lucia again, I would not hesitate.
Rafael Borgi Strazeio
I had the pleasure of working with Lucia at Veritas and I must say that she is an excellent professional. Lucia is a dedicated, reliable and forward-thinking professional, and she has the ability to lead the team to exceed the results. She conveys an optimistic and positive image, keeping a close eye on details and outstanding performance, uniting commitment and leadership attitudes, maintaining discipline in sales processes and leading her team to success, always with precision performance. Certainly it was great to have her as a work mate.
Experience
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Projeto Ambiental
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Brazil
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Environmental Services
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1 - 100 Employee
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Company Owner
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Aug 2022 - Present
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Da Periferia para Faria Lima
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Brazil
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Non-profit Organizations
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1 - 100 Employee
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Board Advisor
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Jul 2022 - Present
As someone that has born & raised in the poor neighborhoods of Sao Paulo and had the opportunity to succeed in the Tech market, I decided to pursue my purpose of helping young people from theses neighborhoods to change their reality and succeed in their careers. I am working as board member, mentor and advisor of DPFL, a non-profit organization that helps young people from poor neighborhoods of Sao Paulo to achieve their dreams by mentoring them and providing educational programs that will allow them to succeed. Show less
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Qualtrics
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Software Development
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Vice President of Sales
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Apr 2021 - Jun 2022
Head of Brazil organization at Qualtrics, a leader at Experience Management. We help companies to turn Customers into fanatics, Products into obsessions, Employees into ambassadors and Brands into religions. Head of Brazil organization at Qualtrics, a leader at Experience Management. We help companies to turn Customers into fanatics, Products into obsessions, Employees into ambassadors and Brands into religions.
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Vice President and Owner
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Jun 2018 - May 2021
Vice President of Sales and Marketing As one of the partners of the company I have designed and implemented the strategic growth plan that included Sales team and Marketing. We have reengineered processes and implemented the digitalization of the company. In Marketing I have led the brand change and go to market approach. Vice President of Sales and Marketing As one of the partners of the company I have designed and implemented the strategic growth plan that included Sales team and Marketing. We have reengineered processes and implemented the digitalization of the company. In Marketing I have led the brand change and go to market approach.
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Veritas Technologies LLC
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United States
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Software Development
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700 & Above Employee
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Vice President and General Manager Latin America Region
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Jan 2015 - May 2018
I was the head of a team of approximately 100 people, Sales, Pre Sales, Marketing, consulting, etc. This team was responsible for driving sales in Latin America & Caribbean region in all market segments such as Large Enterprise, SMB, Inside Sales and Renewals for all Veritas products, services and solutions.One of my main responsibilities was to define the market strategy as well as a dynamic and successful sales motion, establishing Veritas brand and building customer relationships within these countries for new sales and renewals Show less
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Senior Sales Director - Symantec BU
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May 2014 - Jan 2015
Symantec split its operations and created Veritas. Leading a team of account managers & Inside Sales, System to cover all sales segments in Latin America Region. Responsible for driving revenue growth and profitability of all Symantec product lines.Also working with matrix organisations such as System Engineers and Channel to cover the region.
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Dell
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IT Services and IT Consulting
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1 - 100 Employee
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Sr Sales Director Large Enterprise
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Jan 2009 - Feb 2014
Led a sales team (Account managers, Manager and Sales Reps) with annual sales of aproximately 160MUS$. This sales segment drove Dell´s businesses at Large Institutions in SP and RJ. This team was responsible for selling all Dell Solutions either direct or indirectly, develop and implement account plans and strategy, drive growth and profitability within those accounts.Key accomplishments:1) Being selected for Dell President´s council membership in 2011 (only 15 people worldwide), 2) chosen as Emerging Leader in 2010 (an acceleration program for great leaders), 3) Change Agents in 2012 and 2013 (a group of about 30 people worldwide chosen, by their leadership recognition to help drive Dell transformation and change management.4) Above 90% approval as Inspiring Leader during the last 4 consecutive years. Show less
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Regional Sales Manager
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Jun 2005 - Jan 2009
Drive Dell´s businesses for corporate customers. Lead a team of aproximately 50 people and annual revenue of about 200MUS$ (Sales Managers, Account Executives, Inside Sales Reps and Sales Support), responsible for selling Dell products and solutions to medium and large customers.During this period I have implemented a new Go To Market strategy with a new sales segmentation approach in order to drive growth and increase SOW at unpenetrated accounts and improved SOW at installed based customers. Show less
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Account manager
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Oct 2002 - Jan 2006
Responsible for managing Corporate Accounts.In the beginning, as primary responsabilities drive Dell penetration and acquire accounts for Dell and achieve quota results.Leading retention accounts , I was responsible for achieving quota and mantain customer satisfaction and loyalty to Dell products.
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Account Manager
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Oct 2002 - Mar 2005
Responsible for selling Dell products for corporate customers in Sao Paulo and Rio de Janeiro.3 high achievers club for attaining more than 140% of the quota
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Hewlett Packard Enterprise
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Account Manager
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Jan 1998 - Sep 2002
Responsible for selling HP solutions to Large Enterprise Customers4 High Achievers Club for attaining more than 140% of the quota
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Account Manager - Services
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Jan 1997 - Jan 1998
Sell HP Services for corporate customersResponsible for the largest outsourcing contracta for HP BrazilHigh Achiever club - by attaining more than 140% of quota
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Inside Sales Rep
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Jan 1995 - Jan 1997
Inside Sales for corporate customers
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Sales Staff
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Jan 1994 - Jan 1995
supported sales teams to drive sales
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Executive Secretary
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Jan 1989 - Jan 1994
Supported HP Executives with administrative activities
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Education
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2019 - 2019
MIT Sloan School of Management
Executive Education, Digital Strategy -
2002 - 2002
University of Toronto - Rotman School of Management
MBA, Business Administration -
2000 - 2002
BSP - Business School São Paulo
MBA - Mastering of Business Administration, Business Administration and Management, General -
1994 - 1996
Universidade Paulista
Post Graduation degree, Marketing/Marketing Management, General -
1985 - 1989
Universidade Presbiteriana Mackenzie
Bachelor's degree, Classics and Classical Languages, Literatures, and Linguistics
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