Lucia Albero
Senior Community Manager at HS Ad North America- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Earlene C.
For over six years, I had the great pleasure of working with Lucia in many different capacities, supporting our work with local and International communities, as it relates to food systems and sustainability. As an advisor to Kitchen Connection, Lucia has been one of our first advocates, supporting the implementation of educational events in and outside of the Whole Foods Market ecosystem. Together, we worked on a number of advocacy engagements and initiatives featuring farming in Peru with the Consul General of Peru in New York, to highlighting Mediterranean diets with the Consulate General of Greece demonstrating dishes that were supportive of human and planetary health. Lucia always seamlessly managed coordinated, and communicated these events to ensure a perfect turnout, media placements, and an increase of engagement with these products through robust advocacy efforts. Lucia has supported the development of sustainability tours for my NYU students, strengthening our educational mission. Most recently, Lucia was a Recipe Analyst for the
Valerie Blau
Lucia is a pleasure to work with and an asset to any organization or team. A clear communicator with a strong marketing skill-set, Lucia has a rare combination of genuine kindness and a commitment to results and getting the job done. She embraces the mission of her company and her passion for making a difference comes through in every aspect of her work. Working with Lucia on every project was easy, fun and fulfilling.
Earlene C.
For over six years, I had the great pleasure of working with Lucia in many different capacities, supporting our work with local and International communities, as it relates to food systems and sustainability. As an advisor to Kitchen Connection, Lucia has been one of our first advocates, supporting the implementation of educational events in and outside of the Whole Foods Market ecosystem. Together, we worked on a number of advocacy engagements and initiatives featuring farming in Peru with the Consul General of Peru in New York, to highlighting Mediterranean diets with the Consulate General of Greece demonstrating dishes that were supportive of human and planetary health. Lucia always seamlessly managed coordinated, and communicated these events to ensure a perfect turnout, media placements, and an increase of engagement with these products through robust advocacy efforts. Lucia has supported the development of sustainability tours for my NYU students, strengthening our educational mission. Most recently, Lucia was a Recipe Analyst for the
Valerie Blau
Lucia is a pleasure to work with and an asset to any organization or team. A clear communicator with a strong marketing skill-set, Lucia has a rare combination of genuine kindness and a commitment to results and getting the job done. She embraces the mission of her company and her passion for making a difference comes through in every aspect of her work. Working with Lucia on every project was easy, fun and fulfilling.
Earlene C.
For over six years, I had the great pleasure of working with Lucia in many different capacities, supporting our work with local and International communities, as it relates to food systems and sustainability. As an advisor to Kitchen Connection, Lucia has been one of our first advocates, supporting the implementation of educational events in and outside of the Whole Foods Market ecosystem. Together, we worked on a number of advocacy engagements and initiatives featuring farming in Peru with the Consul General of Peru in New York, to highlighting Mediterranean diets with the Consulate General of Greece demonstrating dishes that were supportive of human and planetary health. Lucia always seamlessly managed coordinated, and communicated these events to ensure a perfect turnout, media placements, and an increase of engagement with these products through robust advocacy efforts. Lucia has supported the development of sustainability tours for my NYU students, strengthening our educational mission. Most recently, Lucia was a Recipe Analyst for the
Valerie Blau
Lucia is a pleasure to work with and an asset to any organization or team. A clear communicator with a strong marketing skill-set, Lucia has a rare combination of genuine kindness and a commitment to results and getting the job done. She embraces the mission of her company and her passion for making a difference comes through in every aspect of her work. Working with Lucia on every project was easy, fun and fulfilling.
Earlene C.
For over six years, I had the great pleasure of working with Lucia in many different capacities, supporting our work with local and International communities, as it relates to food systems and sustainability. As an advisor to Kitchen Connection, Lucia has been one of our first advocates, supporting the implementation of educational events in and outside of the Whole Foods Market ecosystem. Together, we worked on a number of advocacy engagements and initiatives featuring farming in Peru with the Consul General of Peru in New York, to highlighting Mediterranean diets with the Consulate General of Greece demonstrating dishes that were supportive of human and planetary health. Lucia always seamlessly managed coordinated, and communicated these events to ensure a perfect turnout, media placements, and an increase of engagement with these products through robust advocacy efforts. Lucia has supported the development of sustainability tours for my NYU students, strengthening our educational mission. Most recently, Lucia was a Recipe Analyst for the
Valerie Blau
Lucia is a pleasure to work with and an asset to any organization or team. A clear communicator with a strong marketing skill-set, Lucia has a rare combination of genuine kindness and a commitment to results and getting the job done. She embraces the mission of her company and her passion for making a difference comes through in every aspect of her work. Working with Lucia on every project was easy, fun and fulfilling.
Experience
-
HS Ad North America
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Senior Community Manager
-
Aug 2022 - Present
-
-
-
Whole Foods Market
-
United States
-
Retail
-
700 & Above Employee
-
Senior Marketing Manager
-
Feb 2021 - Sep 2022
Oversaw nonprofit giving strategy for the northeast region, to make a positive impact in the hyper-local communities Whole Foods Market serves. Highlights include: -Managed Community Giving Program for over 52 stores and 13.7K team members, donating $500K annually to over 400 nonprofits. -Innovated and developed global giving campaign, Shop Local, Give Local, in over 520 stores, using internal and external communication strategies, to raise $100,000 for nonprofits and local suppliers.-Created virtual messaging strategy for Sourced for Good program launch, supporting workers, communities, and environmental stewardship, at Cherry Bombe Jubilee, earning over 307,000 social media impressions. -Regionally scaled Women Maker’s global program, by creating a high-profile panel discussion with women suppliers, broadcasted on Heritage Radio Network and Radio Cherry Bomb, earning 3.2K views.-Ideated, executed, and implemented an internal and external communications strategy for Community Giving Program, including e-team videos, nonprofit storytelling, and store signage, earning an 8% quarterly growth. -Coordinated region-wide team member volunteer events and initiatives dedicated to improving food rescue, sustainability and diversity, equity, and inclusion, to promote team member growth and happiness.-Championed food rescue program in over 52 stores, encouraging team members to nourish people and planet. -Coached and mentored a diverse marketing team to achieve company goals by implementing leadership principles, core values, personal growth strategies, and development tools.
-
-
Marketing Manager
-
Jun 2018 - Sep 2022
Managed corporate social responsibility initiatives and strategies for 52 stores in the northeast region. Highlights include: -Ideated and implemented a 12-store “Women to Women” campaign with Food Bank NYC, to collect 550lbs. of feminine care products, earning 7.2% YOY lift, and earned media coverage on Channel 12 and Daily News.-Worked cross-functionally across channel marketing including email, web, creative and social to raise $91K for Harlem Grown during 5% Community Giving Day, to advance their overall sustainability mission and purpose.-Global Internal Communications Team Leader for Community Giving Program, managing a creative team of 3, to create content videos, blog posts, back-of-house signage, recap articles, and nonprofit feature stories. -Improved northeast store donations 7% quarter-over-quarter through team member communications.-Worked cross-functionally across teams including influencer, public relations, paid media, and web, to launch Mama’s One, a sauce that gives back a portion of the proceeds to Mama Foundation for the Arts. -Ideated, strategized, and implemented, “Women of Farm to Tray” event concept, for Holy Apostles Soup Kitchen fundraiser, earning 445k social media impressions and 43 unique posts.
-
-
Metro Marketing Team Leader
-
Sep 2016 - Sep 2022
-Managed marketing strategies for 12 high-profile New York City stores including public relations, social, small, mid-size, and large-scale events, and communications, to increase sales and build brand love.-Pitched Whole Foods Market activation in Harlem Week, securing media segment on Good Day New York.-Manage editorial calendar for @wholefoodsnyc with over 60K followers, to feature supplier stories, global sales, team member content, and featured programs. -Developed a messaging strategy to integrate the new Whole Foods Market Harlem store into the community through interactive community events and media placements, exceeding sales projections in Q1 by 7.2%. -Wrote e-team speeches and presentations for new store openings, sponsorships, and events.
-
-
Marketing Team Leader
-
Dec 2014 - Sep 2016
-Managed a team of six to execute internal and external communications, sponsorships, events, store signage, web, social, and PR to connect core, and occasional customers to Whole Foods Market purpose.-Ranked above 3rd, two years in a row in the Northeast Region, for Whole Kids Foundation and Whole Planet Foundation fundraising campaign by creating internal and external events and communication. -Developed competitive event strategy, working cross-functionally across teams including email, local suppliers, and paid media, earning 9.07% ROI on a direct mailer sent to 36,723 households.
-
-
-
-
Natural Foods Chef and Business Owner
-
Jul 2013 - Sep 2016
-Implemented a new company dedicated to helping improve clients’ quality of life through whole, real food.-Grew client base by 300% in the first 90 days through educational seminars, cooking classes, and blog posts. -Implemented a new company dedicated to helping improve clients’ quality of life through whole, real food.-Grew client base by 300% in the first 90 days through educational seminars, cooking classes, and blog posts.
-
-
-
Vesta Partners
-
Brazil
-
Business Consulting and Services
-
1 - 100 Employee
-
Marketing and Sales Associate
-
Dec 2010 - Nov 2013
-Wrote B2B tech content for all forms of communication including social media, newsletters, press releases, sales materials, advertising campaigns, and e-blasts, for seven global offices.-Managed content calendar for social media platforms including Facebook, Twitter, and LinkedIn.-Secured speaking engagements for senior tech leaders, driving thought leadership. -Wrote B2B tech content for all forms of communication including social media, newsletters, press releases, sales materials, advertising campaigns, and e-blasts, for seven global offices.-Managed content calendar for social media platforms including Facebook, Twitter, and LinkedIn.-Secured speaking engagements for senior tech leaders, driving thought leadership.
-
-
-
The New York State Museum
-
United States
-
Museums, Historical Sites, and Zoos
-
Media Relations Intern
-
2004 - 2005
-
-
Education
-
2001 - 2005
University at Albany, SUNY
Bachelor's, Journalism/ Sociology
Community
