Lucia Sidlikova

Head of Sales Partner Markets EMEA at SFI Health
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Contact Information
us****@****om
(386) 825-5501
Location
Switzerland, CH
Languages
  • English Full professional proficiency
  • Russian Professional working proficiency
  • German Limited working proficiency
  • Slovak Native or bilingual proficiency
  • Czech Native or bilingual proficiency

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5.0

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Petr Civin

It has been a great pleasure working with Lucia! She is extremely nice person, always frank and open, loyal. She has been always very supportive, focusing on mutual success, ready to fight the obstacles on the way (both internal and external). Also very creative and able to think and act out of the box.

Gijs ter Kuile

I have worked very well with Lucia in several international markets. She is fun to work with, a teamplayer, focussed on getting higher results and willing to help out others when needed. Definitely someone I recommend to work with!

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Experience

    • Australia
    • Retail Health and Personal Care Products
    • 100 - 200 Employee
    • Head of Sales Partner Markets EMEA
      • 2023 - 2023

      Managing Partner markets of EMEA region Driving growth of new and existing markets Managing Partner markets of EMEA region Driving growth of new and existing markets

  • Freelance
    • Switzerland, EMEA
    • Head Project Manager Quality Systems/Pharma
      • 2021 - 2023

      Ensurance Quality systems - EN ISO/IEC 17025 - General requirements for the competence of testing and calibration laboratories. Working with Quality systems for pharmaceutical production - Good Manufacturing Practice (GMP) Ensurance Quality systems - EN ISO/IEC 17025 - General requirements for the competence of testing and calibration laboratories. Working with Quality systems for pharmaceutical production - Good Manufacturing Practice (GMP)

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Senior Market Development Manager EMEA
      • 2020 - 2021

      Managing the integration of Straub Medical AG sales and marketing activities into Becton, Dickinson and Company but was also responsible for market assessment, analytics, and market development specific of the PAD/Venous platform, a key growth driver for EMEA. The Market Development responsibilities included providing clinical expertise for sales and training. Additionally, assists the BDI Country Business Leaders with dealer/distributor management. Managing the integration of Straub Medical AG sales and marketing activities into Becton, Dickinson and Company but was also responsible for market assessment, analytics, and market development specific of the PAD/Venous platform, a key growth driver for EMEA. The Market Development responsibilities included providing clinical expertise for sales and training. Additionally, assists the BDI Country Business Leaders with dealer/distributor management.

  • Straub Medical AG
    • Wangs, Switzerland
    • Senior Manager Area Sales Northern, Central & Eastern Europe, Russia & CIS, Benelux
      • 2015 - 2020

      Managing the region of Benelux, Scandinavia, Central & Eastern Europe, Russia and CIS for one of the leading company in Endovascular systems. Responsible for 21 active countries in mentioned region including sales & marketing. Strategic planning on specific country base to set up Straub Medical business plan. Opening new markets and looking for new business opportunities on regional level. Managing the region of Benelux, Scandinavia, Central & Eastern Europe, Russia and CIS for one of the leading company in Endovascular systems. Responsible for 21 active countries in mentioned region including sales & marketing. Strategic planning on specific country base to set up Straub Medical business plan. Opening new markets and looking for new business opportunities on regional level.

    • United Kingdom
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • General Manager Non EU IM CEE
      • 2012 - 2014

      Managing Eastern Europe region including all sales and marketing activities. Developed business strategy for newly structured region within the international market for orthopaedics, endoscopy, trauma, sport medicine and wound sectors. Proved viability of the region’s long-term business potential. Managing Eastern Europe region including all sales and marketing activities. Developed business strategy for newly structured region within the international market for orthopaedics, endoscopy, trauma, sport medicine and wound sectors. Proved viability of the region’s long-term business potential.

    • Switzerland
    • Medical Equipment Manufacturing
    • 100 - 200 Employee
    • International Area Manager EMEA/CEE
      • 2009 - 2012

      Oversaw CEE Region, Russia, Nordics and Africa in product support of knees, hips, upper limbs, and biologics with a focus on emerging markets. Prepared 3-year plan for BRIC and third-party countries where Mathys Medical previously had no offices Oversaw CEE Region, Russia, Nordics and Africa in product support of knees, hips, upper limbs, and biologics with a focus on emerging markets. Prepared 3-year plan for BRIC and third-party countries where Mathys Medical previously had no offices

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Sales and Marketing Manager CEE
      • Dec 2007 - Nov 2009

      Direct sales responsibility of CEE countries (Czech Republic, Romania, Hungary, Latvia, Lithuania, Belarus, Ukraine, Slovakia, Kazakhstan) Marketing & Product support of CEE region including Russia (Orthopaedics, Extremities, Biologics and Oncology). Direct sales responsibility of CEE countries (Czech Republic, Romania, Hungary, Latvia, Lithuania, Belarus, Ukraine, Slovakia, Kazakhstan) Marketing & Product support of CEE region including Russia (Orthopaedics, Extremities, Biologics and Oncology).

    • Beverage Manufacturing
    • 200 - 300 Employee
    • Senior Business Development / Insight Manager EMEA
      • 2006 - 2007

      Luxury goods (premium wines & spirits) Leading sales & marketing strategic projects in CIS and CEE countries Cooperation and communication with shareholders (Beam Global Spirits&Wine, The Edrington Group, Vin&Sprit and Remy Cointreau) and CEE markets. Luxury goods (premium wines & spirits) Leading sales & marketing strategic projects in CIS and CEE countries Cooperation and communication with shareholders (Beam Global Spirits&Wine, The Edrington Group, Vin&Sprit and Remy Cointreau) and CEE markets.

    • United States
    • Insurance
    • 700 & Above Employee
    • Accident & Health Profit Center Director Slovak Republic
      • 2004 - 2006

      Sales responsibility for Slovakia; B2B business New acquisitions of major retail customers in telecommunications, food, energy, transport. Cooperation with financial/non-financial organizations (banks, health insurance companies, credit cards companies) Sales responsibility for Slovakia; B2B business New acquisitions of major retail customers in telecommunications, food, energy, transport. Cooperation with financial/non-financial organizations (banks, health insurance companies, credit cards companies)

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Market Research Manager for Czech Republic & Slovak Republic
      • 2000 - 2004

      Direct marketing coordinator for both countriesMarket assumptions & planning of sales volume/value/cross boarder by main brands (Davidoff, West, R1, Mars, Paramount, Route 66) - Competition analysis (Phillip Morris, BAT, JTI, Gallagher) - Quantitative and qualitative research studies - Price development scenario & Price Elasticity Modeling Direct marketing coordinator for both countriesMarket assumptions & planning of sales volume/value/cross boarder by main brands (Davidoff, West, R1, Mars, Paramount, Route 66) - Competition analysis (Phillip Morris, BAT, JTI, Gallagher) - Quantitative and qualitative research studies - Price development scenario & Price Elasticity Modeling

    • Slovakia
    • Banking
    • 700 & Above Employee
    • Marketing Manager
      • 1998 - 2000

      Marketing support of sales department Brand planning Consumer Communication, Promotion campaigns Marketing support of sales department Brand planning Consumer Communication, Promotion campaigns

Education

  • City University of Seattle
    MBA, Business Administration
    1997 - 1999
  • Liden & Denz Intercultural Institute of Languages, St.Petersburg, Moscow, Irkutsk and Riga
    Russian Language
    2009 - 2009
  • Univerzita Komenského v Bratislave
    PhD., Humanities (economics)
    1996 - 2000
  • Univerzita Komenského v Bratislave
    MA. (Mgr.), Education & Sport Science
    1992 - 1996
  • Gymnazium Bilikova Bratislava
    Graduation Certificates in Chemistry, Biologics, English, Slovak
    1988 - 1992
  • Primary Arts School Podjavorinskej Bratislava
    Visual Art (Painting)
    1980 - 1992

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